Personalization in social retargeting - A field experiment

This study compares the effectiveness of product- and category-specific advertising personalization in Social Retargeting. Social Retargeting combines the features of social advertising, targeting consumers based on social connections, and retargeting, using consumers' browsing behavior to personalize ad content. We conducted a large-scale randomized field experiment in collaboration with a major e-retailer. Contradicting prior empirical findings, our results indicate that product-specific ads outperform less personalized category-specific ads. While theory suggests a positive effect, we find that social targeting decreases the performance of personalized ads. Surprisingly, socially targeted consumers are not more responsive to product-specific ads. We show that our results remain robust and are driven by ad personalization when controlling for temporal targeting and how deep consumers browse the e-retailer's website. Our study contributes to the IS and marketing literature related to personalization in digital advertising and provides valuable suggestions for firms' personalization strategies

Grouping-Enabled and Privacy-Enhancing Communications Schemes for VANETs

Open Access Bookpublished_or_final_versio

Negative-coupling resonances in pump-coupled lasers

We consider coupled lasers, where the intensity deviations from the steady state, modulate the pump of the other lasers. Most of our results are for two lasers where the coupling constants are of opposite sign. This leads to a Hopf bifurcation to periodic output for weak coupling. As the magnitude of the coupling constants is increased (negatively) we observe novel amplitude effects such as a weak coupling resonance peak and, strong coupling subharmonic resonances and chaos. In the weak coupling regime the output is predicted by a set of slow evolution amplitude equations. Pulsating solutions in the strong coupling limit are described by discrete map derived from the original model.Comment: 29 pages with 8 figures Physica D, in pres

Observation of Enhanced Beaming from Photonic Crystal Waveguides

We report on the experimental observation of the beaming effect in photonic crystals enhanced via surface modes. We experimentally map the spatial field distribution of energy emitted from a subwavelength photonic crystal waveguide into free-space, rendering with crisp clarity the diffractionless beaming of energy. Our experimental data agree well with our numerical studies of the beaming enhancement in photonic crystals with modulated surfaces. Without loss of generality, we study the beaming effect in a photonic crystal scaled to microwave frequencies and demonstrate the technological capacity to deliver long-range, wavelength-scaled beaming of energy.Comment: 4 pages, 6 figure

kTk_T factorization of exclusive processes

We prove $k_T$ factorization theorem in perturbative QCD (PQCD) for exclusive processes by considering $\pi\gamma^*\to \gamma(\pi)$ and $B\to\gamma(\pi) l\bar\nu$. The relevant form factors are expressed as the convolution of hard amplitudes with two-parton meson wave functions in the impact parameter $b$ space, $b$ being conjugate to the parton transverse momenta $k_T$. The point is that on-shell valence partons carry longitudinal momenta initially, and acquire $k_T$ through collinear gluon exchanges. The $b$-dependent two-parton wave functions with an appropriate path for the Wilson links are gauge-invariant. The hard amplitudes, defined as the difference between the parton-level diagrams of on-shell external particles and their collinear approximation, are also gauge-invariant. We compare the predictions for two-body nonleptonic $B$ meson decays derived from $k_T$ factorization (the PQCD approach) and from collinear factorization (the QCD factorization approach).Comment: 11 pages, REVTEX, 5 figure

Unification, KK-thresholds and the top Yukawa coupling in F-theory GUTs

In a class of F-theory SU(5) GUTs the low energy chiral mass spectrum is obtained from rank one fermion mass textures with a hierarchical structure organised by U(1) symmetries embedded in the exceptional E_8 group. In these theories chiral fields reside on matter `curves' and the tree level masses are computed from integrals of overlapping wavefuctions of the particles at the triple intersection points. This calculation requires knowledge of the exact form of the wavefuctions. In this work we propose a way to obtain a reliable estimate of the various quantities which determine the strength of the Yukawa couplings. We use previous analysis of KK threshold effects to determine the (ratios of) heavy mass scales of the theory which are involved in the normalization of the wave functions. We consider similar effects from the chiral spectrum of these models and discuss possible constraints on the emerging matter content. In this approach, we find that the Yukawa couplings can be determined solely from the U(1) charges of the states in the `intersection' and the torsion which is a topological invariant quantity. We apply the results to a viable SU(5) model with minimal spectrum which satisfies all the constraints imposed by our analysis. We use renormalization group analysis to estimate the top and bottom masses and find that they are in agreement with the experimental values.Comment: 28 pages, 2 figure

Applicability of perturbative QCD to Λb→Λc\Lambda_b \to \Lambda_c decays

We develop perturbative QCD factorization theorem for the semileptonic heavy baryon decay $\Lambda_b \to \Lambda_c l\bar{\nu}$, whose form factors are expressed as the convolutions of hard $b$ quark decay amplitudes with universal $\Lambda_b$ and $\Lambda_c$ baryon wave functions. Large logarithmic corrections are organized to all orders by the Sudakov resummation, which renders perturbative expansions more reliable. It is observed that perturbative QCD is applicable to $\Lambda_b \to \Lambda_c$ decays for velocity transfer greater than 1.2. Under requirement of heavy quark symmetry, we predict the branching ratio $B(\Lambda_b \to \Lambda_c l{\bar\nu})\sim 2$, and determine the $\Lambda_b$ and $\Lambda_c$ baryon wave functions.Comment: 12 pages in Latex file, 3 figures in postscript files, some results are changed, but the conclusion is the sam

Bonding mechanism from the impact of thermally sprayed solid particles

Power particles are mainly in solid state prior to impact on substrates from high velocity oxy-fuel (HVOF) thermal spraying. The bonding between particles and substrates is critical to ensure the quality of coating. Finite element analysis (FEA) models are developed to simulate the impingement process of solid particle impact on substrates. This numerical study examines the bonding mechanism between particles and substrates and establishes the critical particle impact parameters for bonding. Considering the morphology of particles, the shear-instability–based method is applied to all the particles, and the energy-based method is employed only for spherical particles. The particles are given the properties of widely used WC-Co powder for HVOF thermally sprayed coatings. The numerical results confirm that in the HVOF process, the kinetic energy of the particle prior to impact plays the most dominant role in particle stress localization and melting of the interfacial contact region. The critical impact parameters, such as particle velocity and temperature, are shown to be affected by the shape of particles, while higher impact velocity is required for highly nonspherical powder