17 research outputs found
04:21 PM Abstract No. 62 Advanced care practitioner run bedside pediatric ICU PICC service decreases costs and resource utilization
No full textResisting persuasion: Building defences against competitors' persuasive attacks in the context of war-gaming methodology
No full text
A review of the empirical research on weight-based bullying and peer victimisation published between 2006 and 2016
No full text
Pipeline endovascular device for the treatment of intracranial aneurysms at the level of the circle of Willis and beyond: multicenter experience
No full text
Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
No full textInternational audienceOur paper sheds light on an unexplored link between consumer behavior and firm behavior. A netnographic study of Smartphone consumers reveals interesting results on a possible impact of the firm strategic behavior on consumer behavior. Our research uses the Inoculation Theory to suggest that the interaction between firms on the public scene can be a possible source of inspiration for consumers who react vertically to the firm and horizontally to its consumers by replicating the same firms interactional scheme with other consumers
