International Press Centre - a Hidden Ether of War Reporting in Osijek

With the escalation of war destruction in the area of Osijek, foreign journalists showed interest in the events in eastern Croatia. Due to the growing need to share information in foreign languages, Glas Slavonije hired several employees and announced competitions for associates at the International Press Centre. At first, it was called the Press Club and was located in the Hotel Osijek. After the shelling, the team moved to Osijek\u27s Pothodnik with the task of holding and recording all daily press conferences and giving statements used to inform the domestic and foreign public. The specificity of the Underpass itself is that it is an atomic shelter that housed civilians who remained in Osijek but also refugees who did not have adequate accommodation. They witnessed the events in the Underpass and were the first with the information at the field. The historical method will be used to show the context in which the city of Osijek operated at that time. Equally, an analysis of the content from available sources will be used. Also, six key actors who participated in the work of the International Press Centre in Osijek will be interviewed using the indepth interview method

The Discrepancy in the Perception of the Public-Political Speech in Croatia

Key place in this paper takes the study of political speech in the Republic of Croatia and their impact on voters, or which keywords are in political speeches and public appearances of politicians in Croatia that their voting body wants to hear. Given listed below we will define the research topic in the form of a question - is there a discrepancy in the perception of the public-political speech in Croatia, and which keywords are specific to the two main regions in Croatia and that inhabitant these regions respond. Marcus Tullius Cicero, the most important Roman orator, he used a specific associative mnemonic technique that is called »technique room«1. He would talk expound on keywords and conceptual terms that he needed for the desired topic and join in these make them, according to the desired order, in a very creative and unique way, the premises of the house or palace, which he knew well. Then, while holding the speech intended to pass through rooms of the house or palace and then put keywords and concepts come to mind, again according to the desired order. Given that this is a specific kind of research political speech that is relatively recent in Croatia, it should be noted that there is still, this kind of political communication is not sufficiently explored. Particularly the emphasis on the impact and use of keywords specific to the Republic of Croatia, in everyday public and political communication. The paper will be analyzed the political, campaign speeches and promises several winning candidates, and now Croatian MEPs, specific keywords related to: economics, culture, science, education and health. The analysis is based on comparison of the survey results on the representation of key words in the speeches of politicians and qualitative analysis of the speeches of politicians on key words during the election campaign

The relationship between the perception of advertising, FOMO, social network fatigue and privacy concerns among social network users

The aim of this study was to examine the relationship between factors of social network advertising, attitudes towards social networks, social network advertising, brands and perception of intrusiveness of social network advertising, and factors of social networks user behaviour (FOMO and privacy concerns). The research was conducted online on a sample of 212 respondents, who are digital natives aged 18 to 45. For the purpose of examining these variables the following was used in the research: a semantic differential scale taken from Elliott and Speck (1998) to measure the attitude towards advertising, an adjusted Facebook Intensity Scale (FBI scale) (Ellison et al., 2007), a questionnaire on attitudes towards brands (Bearden et al., 2011), an adjusted media intrusion scale (Li et al., 2002), the Gartner Inc. (2011) version of the social network privacy questionnaire, the Croatian version of the Fear of Missing Out Scale – FoMOs (Omajec and Čorkalo Biruški, 2020), and the Gartner Inc. (2011) version of the social media fatigue scale. The results indicate that positive attitudes towards advertising, higher levels of privacy concerns and FOMO are predictors of higher levels of social network fatigue, while attitudes towards social networks and perceptions of intrusiveness did not prove to be significant predictors of social network fatigue. The implementation of hierarchical regression analysis revealed the mediating effect of FOMO on the relationship between the attitude towards social network advertising, the attitude towards brands and social network fatigue, while the significance of mediation was verified by the Sobel test. The paper describes the findings, research limitations and offers suggestions for future research

Mediatisation or PR-ization of Public – Media Communication – Analysis of Mediated Communication of Zoran Milanović

This paper will be focused on the influence of the media on the politics and on influence of the public relation profession in the content media percepcion. In view of the draw by daily public apperances of PM Zoran Milanović, and as says Lalić (2013:27) few politics - related phenomena have over the past twenty years engaged so many reviews by experts and scholars as the Prime Minister rethoric*s. The particular form of the political communication will be reviewed in this paper

The Relationship between Instructional Leadership Style, Trust and School Culture

School culture is a phenomenon that is created by students, teachers, administrators, parents, and other school staff members. It is formulated and operated by the school administrators. School culture is acquired in form of habits, beliefs, perceptions, behaviors, and norms, and influences every aspect of how a school functions, including the methods of communication and the style of leadership of the school. Organizational trust in schools may not be formulated without school culture and the stakeholders of education are the key actors, who play crucial roles at the provision of organizational trust. Quality of the communication among administrators and other stakeholders plays an important role in constructing trust in a school, increasing motivation, and creating opportunities to express the needs and expectations to each other. Different perceptions among teachers and school administrators on educational leadership may cause problems regarding the organization of the school. This may in turn become a source of organizational conflict. This chapter involves the definition of instructional leadership, general features of an instructional leader, reconceptualization of instructional leadership as distributed leadership; concept of school culture and its features; and concept of institutional trust and role of instructional leadership in constructing school culture and trust in schools

Ethics of the Profession of Public Relations – Does the Public Relations Affects on Journalism in Croatia?

The UK\u27s leading professional body for public relations »Chartered Institute of Public Relations« (CIPR)1 said that the public relations is about reputation – they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impact on the thinking and behavior of the public. Although the primary goal of public relations is to preserve and build a reputation, to tell the truth to a customer who has hired experts in this area, it seems that in its own way of development, public relations practitioners have stopped worrying about their reputation and the perception of the discipline within the public they address. All relevant professional bodies for public relations, including the Croatian Association for Public Relation (HUOJ), had set up codes of ethics2 and high standards according which the members and practitioners should be evaluated. Among other things stays that practitioner of public relations is required to check the reliability and accuracy of the data prior to their distribution and nurture honesty and accountability to the public interest. It seems that right this instruction of code of ethics has been often violated. In a public speech in Croatia, and therefore in the media, exist manipulation, propaganda, and all the techniques of spin, which practitioners of public relations are skillfully using in the daily transfer of information to the users and target groups. The aim of this paper is to determine what is the perception of the profession to the public. As in today\u27s journalism increasingly present plume of public relations, we wish to comment on the part where journalism ends and begins PR and vice versa. In this paper, we analyze and compare codes of ethics ethics associations for public relations, as well as codes of ethics journalists\u27 associations, in order to answer the question of where the boundaries of public relations and journalism are. Where one ends and the other begins, and the extent to which these two professions touch and affect each other. Is manipulation and spin present in the media, that is the questions that we seek the answer in this paper