This paper will be focused on the influence of the media on the politics and on influence of the public relation profession in the content media percepcion. In view of the draw by daily public apperances of PM Zoran Milanović, and as says Lalić (2013:27) few politics - related phenomena have over the past twenty years engaged so many reviews by experts and scholars as the Prime Minister rethoric*s. The particular form of the political communication will be reviewed in this paper
