Cinderella Revisited: A Historical Perspective to Graduate Work in Retailing

The retail industry has been employing more graduates in recent years but unfortunately, it has been met with limited success. The purpose of this paper is to provide a historical perspective to the employment of graduates in the retail industry by firstly examining the nature of retail work and how it has changed over the last century. Subsequently, the paper examines the debate on the role of education and training in the retail industry. Drawing on these examinations, the paper concludes that retailers need to realign their graduate employment policies to match what they are able to offer to what graduates need

Development of a scale to measure gamer experiences in sport video games

The aim of this study is to develop a scale to measure gamer experiences in sport video games. A two-phase data analysis was conducted with 400 respondents randomly assigned to one of two phases. In each phase, respondents were tasked to play a sports car racing game and complete a survey instrument. The study identified six dimensions of sports video games based on gamer experience. These are Challenge, Competence, Flow, Immersion, Enjoyment and Negative Affect. Using this scale, it will be possible to examine differences in gamer experience across sports video games. More importantly, it will be possible to examine the relationship between gamer experience and sponsorship effectiveness in future studies using this scale

Sponsorship and advertising in sport: a study of consumers' attitude

Research question: Advertising has been considered a less efficient vehicle of marketing communication. One recent study refuted that unlike traditional adverting mediums, consumers' attitude towards advertising was rather favourable in sport. This study compared consumers’ attitudes between advertising and sponsorship in sport and examined the antecedents (beliefs) and consequence (purchase intentions) of attitude in advertising and sponsorship. Research methods: Data were collected from 324 consumers. For testing of psychometric properties of the measures, a confirmatory factor analysis and a multiple invariance test were employed. A paired t-test, structural equation modeling, and invariance tests were conducted to test the research hypotheses. Results and Findings: There was no significant difference in consumers’ attitudes between advertising and sponsorship which were both deemed favourable. The path analyses revealed two positive beliefs (product information and hedonism/pleasure) and one negative belief (falsity/no sense) as significant predictors of attitude in both models. Good for the economy was an additional significant predictor of attitude in advertising but it was not so in sponsorship. The strengths of the three path coefficients were statistically identical across the two models. Attitude was a significant indicator of purchase intentions in both models; however, the invariance test revealed that the path in adverting was statistically stronger than that in sponsorship. Implications: This study provides important knowledge about consumers’ cognitive structures that could explain their decision making processes. Sport marketers could develop their promotion strategies more successfully, conveying their intent in a manner consistent with positive beliefs and avoiding activating negative beliefs

AI is a viable alternative to high throughput screening: a 318-target study

: High throughput screening (HTS) is routinely used to identify bioactive small molecules. This requires physical compounds, which limits coverage of accessible chemical space. Computational approaches combined with vast on-demand chemical libraries can access far greater chemical space, provided that the predictive accuracy is sufficient to identify useful molecules. Through the largest and most diverse virtual HTS campaign reported to date, comprising 318 individual projects, we demonstrate that our AtomNet® convolutional neural network successfully finds novel hits across every major therapeutic area and protein class. We address historical limitations of computational screening by demonstrating success for target proteins without known binders, high-quality X-ray crystal structures, or manual cherry-picking of compounds. We show that the molecules selected by the AtomNet® model are novel drug-like scaffolds rather than minor modifications to known bioactive compounds. Our empirical results suggest that computational methods can substantially replace HTS as the first step of small-molecule drug discovery

Cinderella Revisited: A Historical Perspective to Graduate Work in Retailing

The retail industry has been employing more graduates in recent years but unfortunately, ithas been met with limited success. The purpose of this paper is to provide a historical perspective tothe employment of graduates in the retail industry by firstly examining the nature of retail work andhow it has changed over the last century. Subsequently, the paper examines the debate on the role ofeducation and training in the retail industry. Drawing on these examinations, the paper concludes thatretailers need to realign their graduate employment policies to match what they are able to offer towhat graduates need

A Foucauldian Analysis on Discourse in Primary School Physical Education Classes in Singapore

This study aims to investigate the discourse in physical education (PE) classes among primary school students in Singapore and reveal the distinctive governing epistemological structure. Eight primary school students were interviewed, and an archaeological analysis based on Foucault’s thoughts and works was employed. The findings of this study provided a deeper understanding of PE discourse and offered a unique perspective on the conditions for such discourse to happen. A Foucauldian approach is thus a useful tool for policymakers when designing the PE curriculum and syllabus