Fitness food– literature review and short international study case

The fitness market is became one of the most important social transformations of the 21st century. The number of people interested in sport has not stopped to increase, so we can speak about a field with dual demographic and economic issues. Our aim to know the youth’s opinion about the fitness food. To reach our goal, we made an online questionnaire, and analysed the answers. The fitness food became extremely popular and thanks to social media people are more opened to this type of food.73.9% of the sample prefers the homemade fitness food and the rest prefer the industrial fitness food. We would like to continuous this research – by netnographic survey

Assessing packaging-related knowledge on the basis of a quantitative study

Packaging technology is one of today’s rapidly evolving disciplines, with innovative implications for many other disciplines, such as the food industry. Plastics can also be referred to as the materials of the 21st century, without which we could hardly imagine our lives today. Bioplastics are made from raw materials from renewable sources, while degradable plastics are mixtures of plastics made from conventional raw materials and additives that aid degradation. In my qualitative, online study, 513 people answered my questions about what the main function of packaging is, what characteristics a packaging material should possess, foods in which packaging are preferred, whether they had ever encountered environmentally friendly packaging materials. In addition to a lot of useful information, it turned out that Hungarian people are typically ecoconscious on paper, but in reality they do not pay enough attention to it. It is primarily college graduate women between the ages of 46 and 65 who also take environmental and ecological considerations into account when buying food

Analysis of the cap by the basis of the Hungarian farmers

In the 90s agriculture experienced serious changes in Hungary. Both internal and external markets narrowed down, besides, the structures of ownership and production transformed considerably. As a purpose of our research we set to get more knowledge about the operation, structure and possibilities of the system of the Common Agricultural Policy, and last but not least, about its effects on the Hungarian economy and farmers

Logistic Questions and Solutions at a Special Slaughter Company, Beck-Hús LTD.

In our work, we analysed the most logistic problem of the meat production and distribution. To reach our aims, we made an interview with the manager of a meat small enterprise. There are 2 main activities, the cutting is in Csávoly (little village, near the Baja), and the producing is in Baja. We asked the manager about these main activities, their capacity, the most important products. We have got a lot of information about their partners, the terms of payments, and the main problems. We tried to make a proposal and give some advice to develop the factory

Primer kvantitavive survey in case of the meat quality and safety

Mangers of a meat-processing small works were interested in the customers' behaviour. I made the personal questionnaire method to recognize attitudes, motivations and opinions. In my survey I asked the buyers about the place of shopping, the main reasons of their choice, and the most important differences in the food safety between the small and the big factories. The main conclusions of the examination are: most answerers do their shopping in the hypermarkets, because of the rich selection and the low price, but a little part of the buyers likes small meat-shops or the meat-market, because of the quality and the freshness. When they choose a meat-product a lot of answerers are wedded to one maker. The people usually buy meat-products of big companies. In the most purchasers' view the big meat-companies are reliable, and they like their products, but the little part of them believe only in the small companies, they believe in their products, they think their meat-quality and food safety are better

Analysis of a village from the point of marketing

There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balatonszárszó. The main argument is that the developing village is a perfect summer resort for people who like peaceful, quiet places

Customer acquisition activities of web stores

Based on the domestic and international market trends of the last decades, it can be stated that the number and turnover of web stores, internet commerce is growing dynamically from year to year. The aim of our research is to explore the effective, proven customer acquisition methods of modern web stores. As part of this, the subject of our literature research was to explore the popular advertising platforms for web stores and their basic marketing principles and their optimal structure based on them. In our professional research, on the one hand, we explored through structured interviews what methods and communication are considered effective by the three webshops competing and selling in the different markets based on their experiences. On the other hand, we examined the shopping habits and preferences of consumers in the form of a questionnaire. The information obtained in this way can be crucial in planning the marketing strategy for any existing or new web store. We have found that one of the most important attributes in acquiring customers is reliability. From the beginning, you should strive for positive customer reviews as well as regular value creation proficiency must be demonstrated through content production, with which the business can build a committed community

Kivitermesztés hazánkban - realitás vagy csupán álom?

Egyre inkább elterjedőben van Magyarországon a külföldről származó gyümölcsfák, illetve cserjék termesztése. Ezen belül is a kivi az, amelyik napjainkban szinte a semmiből nőtte ki magát. A növénnyel már az 1980-as években kísérleteztek hazánkban, azonban megfelelő információk hiányában nem volt sikeres a próbálkozás. Az áttörést 2016-ban a becsehelyi ültetvény érte el, amikor ott már kereskedelmi mennyiségű gyümölcs termett. Az ezekről szóló hírek keltették fel érdeklődésünket a téma iránt. Kutatásunk során interjút készítettünk kivi-termelőkkel, a növény termesztésének hazai gyakorlatának feltérképezése céljából. Emellett kvalitatív kutatásként kérdőívvel mértük fel a kivi fogyasztási szokásainak megismeréséhez. A felméréseknek köszönhetően átfogó képet kaphattunk termelő és vásárlói oldalról is. Az interjúk során megismerhettük a résztvevők kivitermesztésének okát, a fő előnyeit, termesztési praktikákat. Kérdőíves felmérésünk során pedig összetett képet kaptunk a fogyasztással kapcsolatosan. The growing of fruit trees and shrubs from abroad is becoming more and more widespread in Hungary. In particular, the kiwifruit is the one that has grown out of almost nothing these days. The plant was experimented with in Hungary already in the 1980s, but due to lack of appropriate information the attempt was unsuccessful. The breakthrough came in 2016 at the plantation in Becsehely, when it was already producing commercial quantities of fruit. The news about this topic got caught our attention. During our research, we conducted interviews with kiwifruit owners to explore the domestic practices of plant cultivation. In addition, we used a questionnaire to learn about kiwifruit consumption. Thanks to our surveys, we were able to get a comprehensive picture of both the production and the customer side. We have known the reasons of the kiwifruit growing, its advantages and the cultivation practices. We got different pictures about the consumers’ habits