11 research outputs found

    Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

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    This study proposes a model integrating attributions about perceived motives of corporation philanthropy (CP), attitude towards the corporations conducting CP, and subsequent purchasing intention. The model is tested in South Korea where the culture and business environment are different from that in North America. Data are collected from two different stakeholder groups of South Koreans (127 managers and 229 consumers: total sample of 356). The results based on the total sample indicate that only when corporations are perceived as conducting CP for public-serving (altruistic) motives, the CP significantly influences attitude towards the corporations. When the sample is divided into the two different stakeholder groups, non-identical patterns of relationships between motives and attitudes are observed. Managers show favorable relationships between motives and attitude, while consumers become skeptical for the reactive motive. The functional relationships between motives and attitude proposed in the model are partially supported with the South Korean data.Corporate philanthropy Motives Stakeholders Attitudes Korea

    In-Orbit Results and Attitude Analysis of the SNUGLITE Cube-Satellite

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    SNUGLITE (Seoul National University Global navigation satellite system Laboratory satellITE) is a two-unit cube satellite (CubeSat) with dimensions 10 × 10 × 23 cm that requires an attitude system for missions and ground station telecommunication. A linear-quadratic-Gaussian-based optimal attitude system for the CubeSat platform has been developed using low-cost sensors, with the in-orbit verification of the attitude system being is one of main study objectives. Since launch, the SNUGLITE CubeSat has continuously broadcast in-orbit status information. In this study, a methodology for the analysis of in-orbit attitude estimation results using received data is presented, and this was achieved by comparing two sun-pointing vectors, i.e., the sun-pointing vector calculated using estimated attitude with the positions of the sun and the satellite and the reference vector generated by the power levels of the solar panels. Because the satellite position was required for the attitude analysis, the verification of the performance of the own-developed on-board Global Positioning System (GPS) receiver is also briefly described. Analyses indicate that the attitude estimation of the SNUGLITE CubeSat has achieved an in-orbit real-time pointing accuracy with a root mean square of 6.1°

    Synchrotron X-ray study of intrinsically disordered and polyampholytic Tau 4RS and 4RL under controlled ionic strength

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    Aggregated and hyperphosphorylated Tau is one of the pathological hallmarks of Alzheimer’s disease. Tau is a polyampholytic and intrinsically disordered protein (IDP). In this paper, we present for the first time experimental results on the ionic strength dependence of the radius of gyration (Rg) of human Tau 4RS and 4RL isoforms. Synchrotron X-ray scattering revealed that 4RS Rg is regulated from 65.4 to 58.5 Å and 4RL Rg is regulated from 70.9 to 57.9 Å by varying ionic strength from 0.01 to 0.592 M. The Rg of 4RL Tau is larger than 4RS at lower ionic strength. This result provides an insight into the ion-responsive nature of intrinsically disordered and polyampholytic Tau, and can be implicated to the further study of Tau-Tau and Tau-tubulin intermolecular structure in ionic environments
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