Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way. Customers use their social networks to discuss online their reviews, and recommendations regarding product quality and customer service of a brand. Based on these two practical issues, the present study employs Netnography as the research method to explore aspects of the brand image of Cocoon from customers’ perspectives, with the following objectives: (1) explore aspects of Cocoon’s brand image, (2) describe customers’ perspective of these aspects, and (3) propose suggestions for Cocoon to improve its brand image from the viewpoint of customers. The study is conducted by combining in-depth interview data and Netnography data. Then the thematic analysis is undertaken as an approach to Analysing data. The research findings result from the interviews with 07 customers and Netnography data from 49 posts on 08 communities on Facebook. Among 15 explored aspects of Cocoon’s brand, there are 08 aspects of Cocoon, which are reviewed and discussed frequently, including quality, reputation, price, packaging, brand aspects, usefulness, influencer marketing, and seeding. Based on the research findings, several solutions are proposed to improve its brand image for Cocoon

DARK SOIL PITS AND GRAVES IN VOLCANIC CAVE C6.1, KRONG NO, DAK NONG PROVINCE: DOCUMENTATION AND DISCUSSION

Dark soil pits and graves are critical documents discovered in volcanic cave C6.1. As a result of the investigation and excavation of cave C6.1 conducted in 2017, 2018, and 2019, we have discovered vestiges of nine dark soil pits and seven relatively intact graves, together with teeth and other human remains scattered in the cultural layer. This is an important source of information on the racial composition of the prehistoric inhabitants of the Central Highlands during the Neolithic period, as well as the paleoenvironment, environmental adaptations, and flora and fauna that prehistoric inhabitants exploited for their livelihoods. This article introduces documents and reconstructs the socioeconomic picture of the prehistoric inhabitants of cave C6.1. It also contributes scientific documents for the general conservation and promotion of heritage to develop sustainable cultural tourism in Dak Nong Province

Comparison of dispersion characteristics of hollow-core photonic crystal fibers filled with aromatic compounds

In this paper, hollow-core photonic crystal fibers (PCFs) infiltrated with benzene and nitrobenzene are designed and investigated. Their dispersion characteristics are numerically simulated. The results show that using the aromatic-compounds-filled hollow core of PCFs makes dispersion curves flat. In addition, the dispersion curves approach the zero-dispersion line closer than previously published dispersion curves of PCFs with toluene, thus significantly improving the supercontinuum generation to create the ultra-flat spectrum expansion

Optimization of culture conditions of Streptomyces antibioticus strain 1083 to improve the antimicrobial activity against Aeromonas hydrophila

Fish is a healthy, high protein and low fat food that encourages the health and growth of people, especially children. However, in fact fish is very sensitive to many diseases which affects the productivity and quality of fish. Therefore, identifying the cause of the diseases and finding preventive measures become an urgent task today. In the previous study, we isolated Streptomyces antibioticus strain 1083 that has the ability to antagonize Aeromonas hydrophila - a pathogenic bacterium in fish. Based on the obtained results, we continue to perform this study to determine optimal conditions for the culture of S. antibioticus strain 1083 in order to produce antimicrobial compounds against A. hydrophila. The production of antagonists by the strain 1083 was optimized by controlling the condition of different inoculations such as media, pH, temperature and incubation period. The results indicated that International Streptomyces Project 2 (ISP2) was the best medium for S. antibioticus strain 1083 to produce the highest antimicrobial activity against A. hydrophila with 32 mm in diameter of inhibited zone. The actinomycete strain 1083 could express the maximum antimicrobial activity when they were incubated in shaker incubator (200rpm) at 40oC with pH8 in 8 days. The ability of the actinomycete strain in antagonism against A. hydrophila was evaluated by adding different culture medium volume of S. antibioticus strain 1083. With adding 10% cultured solution volume of S. antibioticus strain 1083 into the culture medium of A. hydrophila, after 1 day of inoculation the number of pathogenic bacteria cells were completely eliminated

Chemical diversity of essential oils of rhizomes of six species of Zingiberaceae family

In this study, the essential oils from the rhizomes of six species belonging to the Zingiberaceae family, including Zingiber zerumbet, Curcuma pierreana, Globba macrocarpa, Alpinia conchigera, Stahlianthus campanulatus and Amomum sp., collected in Binh Chau-Phuoc Buu Nature Reserve were isolated using hydrodistillation, and their constituents were identified via Gas Chromatography-Mass Spectrometry. A total of 91 constituents have been identified from essential oils. These compounds were classified into 4 clusters by Agglomerative Hierarchical Clustering (AHC) and Principal Component Analysis (PCA) analysis. The principal constituents of the essential oils isolated from four species, C. pierreana, S. campanulatus, A. conchigera, and Z. zerumbet contained camphene (18.82%), α-copaene (11.75%), p-xylene (21.86%), and α-santalene (17.91%), which were significantly different from those in previous reports. Furthermore, this study revealed the chemical constituents of essential oils of G. macrocarpa and Amomum sp. for the first time. Accordingly, artemisia triene (22.21%), β-pinene (13.57%), 4,6,8-trimethylazulene (11.1%), 2-tert-butylquinoline (9.86%), β-patchoulene (7.06%), α-elemene (6.93%), and β-ocimene (6.0%) were the major compounds in essential oils of G. macrocarpa rhizomes whereas the oil of Amomum sp. was found to be rich in 2-carene (21.82%), fenchyl acetate (14.26%), 3-carene (8.28%), bornyl acetate (7.7%), and D-limonene (7.13%)

Liquid pumping and mixing by PZT synthetic jet

In this paper, a PZT synthetic jet that can function as both an efficient pumping and mixing device is developed. Compare with the conventional design where the practice of controlling the internal flow is undertaken by microvalves structure, this approach promotes the durability and allows the device to work with different liquids at high Reynold number without losing of backflow from the diffuser, therefore provides efficient mixing. The pumping performance is applicable for commercialized counterparts while the homogeneous medium was obtained at downstream in the experiments, which was further confirmed by simulation. Notably, the chaotic mixing feature of the device is also applicable for immiscible liquids with the micro-droplet formation result at the outlet

Application of satellite images and VNREDSAT-1 images in study on marine environment in Truong Sa region

The remote sensing images, including images of MODIS, VNREDSAT-1 and altimeter, are applied for researching marine environment with the different resolutions. On the basis of different time remote sensing images, we concentrated on the assessment of several characteristics including the SST, chlorophyll-a concentration and sea surface current at the different depths in different monsoons as well. With the large areas, we used the images of MODIS and altimeter. The detailed research area focuses on the Nam Yet island, and the images of VNREDSAT-1 are used. The analysis method of environmental parameters of SST and chlorophyll-a used the regression functions based on the single and combined bands to enhance the accuracy of the analysis result. The marine parameters collected at different depths in the latest field surveys on Truong Sa archipelago in the years of 2015 and 2018 are presented in this paper. On the basis of these parameters, we can analyse the relationships and compare the real field survey data and corresponding results interpreted from remote sensing images