‘Liking’ persuasion: case studies in social media for behaviour change

Contemporary social media platforms such as Facebook and Twitter have seen huge growth in recent years with a respective 1 billion and 500m registered users. Given such large numbers of the global population are using online social networks regularly, tapping into this audience to raise awareness of, and bring about positive behaviour change in, societal issues such as energy consumption and healthier lifestyles has promising potential. This position paper describes three behavior change case studies in domestic energy and physical activity that fully integrated with online social networks. Participant engagement throughout the pilot interventions was high with measurable consumption/activity behavior change evident. We also discuss our current social media and sustainability research

Motivating physical activity at work: using persuasive social media extensions for simple mobile devices

Powerful behaviour change programmes can be developed through a combination of very simple, accessible technology, and an understanding of the psychological processes that drive behaviour change. We present a study in which very basic digital pedometers were used to record the number of steps taken by participants over the course of a normal working day. A Facebook application, named Step Matron, was utilised to provide a social and competitive context for pedometer readings. We were particularly interested in whether interactions between users via the application more successfully motivated physical activity than simply recording daily step counts in a similar application. Ten participants (1 male), all nurses working in a UK hospital, used the application across two conditions over the course of the study. In the socially-enabled condition, participants could view each other’s step data and make comparisons and comments. In the non-social condition, participants could only view their own personal step data. A significant increase in step activity was observed in the socially enabled condition. Our findings highlight the potential of social media as a means for generating positive behaviour change. They also suggest that simple mobile devices can function as an inexpensive, accessible and powerful trigger towards this behaviour change without necessitating the use of overly complex and expensive mobile applications or device

Book Review: It\u27s Not You, It\u27s the Dishes: How to Minimize Conflict and Maximize Happiness in Your Relationship

It’s Not You, It’s The Dishes brings economic principles and theory into the married life of couples. The authors simplify economics by providing fundamental concepts while removing technical jargon in a funny, yet intuitive way. Readers are introduced to the basics of comparative advantage, game theory, and eight other economic principles, all while learning lessons on how to resourcefully allocate their limited units of time, money, and energy to yield a better return on their biggest investment of their lives, their marriage. At its core, this is a self-help book aimed at married couples. Nevertheless, financial professionals and academics may benefit from reading the book, particularly because it may be beneficial helping to brainstorm potential solutions with their clients or as “homework” for client couples

Wattsup? Motivating reductions in domestic energy consumption using social networks

This paper reports on the design, deployment and evaluation of “Wattsup”, an innovative application which displays live autonomously logged data from the Wattson energy monitor, allowing users to compare domestic energy consumption on Facebook. Discussions and sketches from a workshop with Facebook users were used to develop a final design implemented using the Facebook API. Wattson energy monitors and the Wattsup app were deployed and trialled in eight homes over an eighteen day period in two conditions. In the first condition participants could only access their personal energy data, whilst in the second they could access each others’ data to make comparisons. A significant reduction in energy was observed in the socially enabled condition. Comments on discussion boards and semi-structured interviews with the participants indicated that the element of competition helped motivate energy savings. The paper argues that socially-mediated banter and competition made for a more enjoyable user experience

Hip to be square: designing serious apps for coolness

This paper discusses previous work in developing intervention apps for sustainability that are designed to be cool and improve user engagement. While much work has been carried out by the HCI community in sustainability, particularly energy consumption; little has been done to improve interaction with this relatively mundane but serious topic to engender a compelling and cooler experience. Using the theme of ‘it’s cool to be uncool’ for sustainability, we discuss the design of an eco-feedback Facebook application for deployment in a trial study. The Power Ballads Facebook app mashed mainstream ‘pop’ chart music with domestic energy data using aversive stimuli. Presented here are the pilot findings that suggest participants found the app cool

Power ballads: deploying aversive energy feedback in social media

This paper reports on the pilot evaluation of “Power Ballads”, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement

Competitive carbon counting: can social networking sites Make saving energy more enjoyable?

This paper reports on the design, deployment and initial evaluation of “Wattsup”, an innovative Facebook application which displays live data from a commercial off-the-shelf energy monitor. The Wattsup application was deployed and trialled in eight homes over an eighteen day period in two conditions - personal energy data viewable and friend’s energy data viewable. A significant reduction in energy was observed in the socially enabled condition. The paper argues that socially-mediated discussion and competition made for a more enjoyable user experience

There's a monster in my kitchen: using aversive feedback to motivate behaviour change

In this paper we argue that “persuasive technologies,” developed to motivate behaviour change in users, have so far failed to exploit the established body of empirical research within behavioural science. We propose that persuasive technologies may benefit from both adapting to individual preferences, and a constructive use of aversive, in addition to appetitive, feedback. We detail an example application that demonstrates how this approach can be incorporated into an application designed to train users to adopt more environmentally friendly behaviours in their domestic kitchens

Using grounded theory to inform the design of energy interventions for the workplace

Much work has been published on using technological interventions to motivate reductions in home energy consumption. These interventions have produced promising results, but typically focus on emphasising the financial benefits of reductions in consumption to users. Motivating employees to reduce their consumption of energy in the workplace is more problematic, as they are typically not responsible for energy costs. There has been very little work to date addressing energy interventions in the workplace, and indeed, there are many challenges in doing so. This paper presents an overview of the initial user-centred design stage of a large energy research project called Electro-Magnates. Three day-long workshops were run with a total of 65 participants from 5 universities and a number of representatives from industry. The workshops’ main focus was understanding behaviour change in organisations in an energy resource and usage context, supported by designing a 12 month intervention. Audio and design task accounts were transcribed and analysed using the grounded theory approach with the developed theory forming the design requirements and implications for the Electro-Magnates intervention software. Our findings identified some of the key concepts for inclusion in a workplace energy intervention; incentivisation, openness and management buy-in

Effects of group performance feedback and goal-setting in an organisational energy intervention

End-user energy demand (EUED) in the workplace is affected by a complex interaction between behavioural, social, technological, regulatory and organisational factors. Designing technology-led interventions to encourage pro-environmental behaviour that acknowledge and support this complexity is a significant challenge. This paper discusses the design and evaluation of an EUED intervention implemented in the corporate infrastructure of a UK university administration department. Two intervention types, group feedback and group goal-setting were implemented. 16 participants were recruited and engaged with a four stage study (baseline, group feedback, group goal setting, and baseline) for a duration of 4 months. This study design allowed us to track clearly any changes in mid-term energy usage behaviour during and beyond intervention. Findings suggest that, surprisingly, participant energy consumption increased during the intervention period compared to baseline conditions. These results demonstrate that simple group-based behaviour change methods can be counter-productive in the workplace, illustrating the complex and unpredictable nature of intervention in this design space