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9 research outputs found

Consumer Purchasing of Low‐involvement Goods: Routine or Impulse?

Author: Bellenger D.N.
Britt S.M.
Brown G.
Ehrenberg A.S.C.
Engel J.F.
Engel J.R
Howard J.A.
Kollatt D.T.
Kollatt D.T.
Lavidge R.J.
Midgley D.F.
Moser C.A.
Osgood C.E.
Pickering J.F.
Starch D.
Trevor Watkins
Tull D.S.
Williams T.G.
Publication venue: 'Emerald'
Publication date
Field of study

Strategic and Marketing Implications of Consumer Behaviour in Financial Services

Author: Antony Beckett
Bloch P.H.
Ehrenberg A.S.C.
Engel J. F.
Eztioni A.
Howard J.A.
Johnson M.P.
Keltner B.
Lavidge R.J.
MacNeil I.R.
Maslow A.H.
McGoldrick P.J.
McKechnie S.
Mitchell A.A.
Murray A.I.
Nicosia FM.
Porter M.E.
Romeo A
Williamson O.E.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Case study ‐ the leveraging of brand equities to create a category champion: Nestlé’s management of Crosse & Blackwell

Author: Biel A.L.
Colley R.
de Chernatony L.
Fill C.
Freeman R.E.
Gray E.R.
Hewitt M.
Kotler P.
Lavidge R.J.
Lester T.
Mihailovic P.
Mitchell A.
Murphy C.
Olins R.
Parsons A.J.
Perrier R.
Petty R.E.
Strong E.K.
Stuart Laverick
Worldwide
Wright A.
Publication venue: 'Emerald'
Publication date
Field of study

A Study on Development of Service Quality Scale in Korea Professional Sports Team

Author: Anderson J.C
Bagozzi R.P
Brady M.K
Carman J.M
Cattell R.B
Chen C
Chiu H.C
Churchill G
Cronin J.J
Fornell C
Hansen H
Homburg C
Hu L
Lavidge R.J
Marcum J.P
McDonald M
Paeasuraman A
Rosen L.D
Sanghera J
Theodorakis N
Wakefield K.L
김경식
김영재
김용만
김용만
김홍설
라선아
박상규
박찬규
박현권
엄한주
엄한주
유재훈
유진
이순묵
이유재
이종호
이현승
조송현
조송현
조송현
Publication venue: 'Korea Institute of Sport Science'
Publication date
Field of study

Consumer Responses to Online Atmosphere: The Moderating Role of Atmospheric Responsiveness

Author: Aladwani A.M.
Aylesworth A.B.
Babin B.J.
Baker J.
Baker J.
Cases A.
Davis L.
Donovan R.J.
Donovan R.J.
Eroglu S.A.
Eroglu S.A.
Featherman M. S.
Fiore A.M.
Fiore A.M.
Forsythe S.M.
Forsythe S.M.
Gorn G.J.
Grossbart S.
Ha S.
Ha Y.
Holbrook M.B.
Holbrook M.B.
Kang M.
Kerfoot S.
Kim H.
Kim L.H.
Koernig S.K.
Kotler P.
Laroche M.
Lavidge R.J.
Lea-Greenwood G.
Lee J.
Lin W.B.
Mehrabian A.
Menon S.
Mummalaneni V.
Oh J.
Olney T.J.
Park J.H.
Pavlou P. A.
Rice M.
Rowley J.
Shao C.Y.
Sherman E.
Szymanski D.M.
Wright L.T.
Wu C.
Yoo C.Y.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Market orientation in Indian organizations: an empirical study

Author: Bijapurkar R.
Blake R.
Cravens D.
Cronbach L.J.
Deshpande R.
Diamantopoulos A.
Drucker P.F.
Farrell M.A.
Felton A.P.
Hambrick D.C.
Harris L.C.
Hopwood A.
Konopa L.J.
Lavidge R.J.
Lawler E.E.
Lear R.W.
Levitt T.
Levitt T.
Levitt T.
Linden W.J.
McCarthy E.J.
McKitterick J.B.
Narver J.
Navdeep Aggarwal
Nunnally J.C.
Olson D.
Pelham A.M.
Raghbir Singh
Raven B.H.
Shapiro B.P.
Siguaw J.A.
Stampfl R.W.
Viebranz A.C.
Publication venue: 'Emerald'
Publication date
Field of study

A study on structural relation between advertising and employee's organizational identification -Targeting Hyundai Heavy Industries's advertising-

Author: Acito F
Anderson James C
Ashforth B.E
Bagozzi
Bartel C.A
Bird D
Bowers M.R
C. Stubbart
Christensen L.T
Corley K.G
Dandridge Thomas C
DeCottiis T.A
Dutton J.E
Elsbach K.D
Fornell
George W.R
Gilly M.C
Gilly M.C
Hatch M.J
Lavidge R.J
Mael F
O'Reilly C
Ray M.L
Rousseau D.M
Schneider B
Scott C.A
Sheinkopf G
Steer R.M
Thompson J.A
Tsang M
Wolfinbarger M.F
Zhang J
고한준
김병희
이종민
조국행
Publication venue: 'Daehan Academy of Management Information Systems'
Publication date
Field of study

Marketing for the entrepreneur: Customer focus to multiple constituencies

Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention

Author: Anderson J.C.
Bagozzi R.P.
Bagozzi R.P.
Becker-Olsen K.
Bennett G.
Carrillat F.A.
Coffman D.L.
Cornwell T.B.
Ferrand A.
Ferrand A.
Fornell C.
Gaziano C.
Grohs R.
Gwinner K.P.
Hu L.T.
Hu L.T.
International Events Group
International Events Group
Joiner C.
Keller K.L.
Koo G.Y.
Lardinoit T.
Lavidge R.J.
Madrigal R.
Madrigal R.
McCallum R.C.
Meenaghan T.
Poon D.T.Y.
Richelieu A.
Ruth J.A.
Schultz S.E.
Sneath J.Z.
Spears N.
Speed R.
Steenkamp J-B.E.M.
Tobar D.A.
Publication venue: 'Human Kinetics'
Publication date
Field of study

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