Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages

Health messages are directed at those who are at risk of incurring adverse consequences. However, previous experiments have found that people process personally relevant health messages in a biased, defensive manner. We examine the role of elaboration as a mechanism to encourage less biased processing of personally relevant health appeals. Results demonstrate that high‐relevance consumers freeze on the threatening information, leading to lower change appraisal (perceived severity, self‐efficacy, and response efficacy) and decreased message persuasion. For these individuals, renewed elaboration on the consequences of caffeine (Experiment 1) and olestra (Experiment 2) consumption reduces defensive processing. This elaboration “unfreezes” message processing, leading to greater change appraisal and increased persuasion. These experiments provide guidelines for practitioners to design more effective messages

Diving into the vertical dimension of elasmobranch movement ecology

Knowledge of the three-dimensional movement patterns of elasmobranchs is vital to understand their ecological roles and exposure to anthropogenic pressures. To date, comparative studies among species at global scales have mostly focused on horizontal movements. Our study addresses the knowledge gap of vertical movements by compiling the first global synthesis of vertical habitat use by elasmobranchs from data obtained by deployment of 989 biotelemetry tags on 38 elasmobranch species. Elasmobranchs displayed high intra- and interspecific variability in vertical movement patterns. Substantial vertical overlap was observed for many epipelagic elasmobranchs, indicating an increased likelihood to display spatial overlap, biologically interact, and share similar risk to anthropogenic threats that vary on a vertical gradient. We highlight the critical next steps toward incorporating vertical movement into global management and monitoring strategies for elasmobranchs, emphasizing the need to address geographic and taxonomic biases in deployments and to concurrently consider both horizontal and vertical movements

Diving into the vertical dimension of elasmobranch movement ecology

Knowledge of the three-dimensional movement patterns of elasmobranchs is vital to understand their ecological roles and exposure to anthropogenic pressures. To date, comparative studies among species at global scales have mostly focused on horizontal movements. Our study addresses the knowledge gap of vertical movements by compiling the first global synthesis of vertical habitat use by elasmobranchs from data obtained by deployment of 989 biotelemetry tags on 38 elasmobranch species. Elasmobranchs displayed high intra- and interspecific variability in vertical movement patterns. Substantial vertical overlap was observed for many epipelagic elasmobranchs, indicating an increased likelihood to display spatial overlap, biologically interact, and share similar risk to anthropogenic threats that vary on a vertical gradient. We highlight the critical next steps toward incorporating vertical movement into global management and monitoring strategies for elasmobranchs, emphasizing the need to address geographic and taxonomic biases in deployments and to concurrently consider both horizontal and vertical movements

"Why My Mother Never Threw Anything Out": The Effect of Product Freshness on Consumption

This research focuses on a pervasive but largely unexamined product attribute-freshness date-to shed light on how and why its influence on the consumption of perishable products changes with product ownership. Drawing on recent research on the endowment effect, we demonstrate that even when the differential costs implicit in ownership are controlled for, consumers are more likely to actually consume a product past its freshness date when they own it than when they do not. Moreover, this ownership-based increase in consumption is accompanied by lower estimates by consumers of their likelihood of getting sick from consuming the product past its freshness date. These outcomes are driven, in turn, by consumers' ownership-based susceptibility to engage in selective and confirmatory testing of the hypothesis that the product past its freshness date is consumption worthy (i.e., approach goal) rather than the alternate, default hypothesis that it is not consumption worthy (i.e., avoidance goal). (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..