The Future of Customer Relationship Management

Customer Relationship Management is no longer considered a business trend, but an industry standard that is required to secure and maintain competitive advantage. CRM, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization. This paper will address the future of CRM, and will support assumptions for future CRM value based on effective examples of modern day success. The internet can be effectively utilized for CRM, and one company that is an example of customer loyalty success is Harrah’s Casino. Furthermore, multi-channel approaches are essential for future CRM success, as shown by Amazon.com, who has developed a successful relationship marketing program

Global Marketing Strategies and Implications for US Based Firms

Global market strategies are essential for global market success. Much research has been done that denotes a direct correlation between profitability success and global market strategy success. There are several types of global market strategies by definition, but the conclusion of this author is that three possibilities surface: standardization, a form of adaptive or customized strategy, and the relatively new Global Market Strategy, or GMS. With the resulting review of each strategy, the US firm entry into the global marketing environment is reviewed

A school-based approach to increasing fruit and vegetable intake of high school students

The purpose of the study was to establish whether nutrition education would increase high school student consumption of fruits and vegetables, increase knowledge and self-efficacy, and advance students through the stages of change. Additionally, factors that influence intake were studied. Students (n=260) enrolled in Health and Nutrition & Wellness classes were randomly assigned to intervention or control by class. Intervention consisted of 1 ½ hours for five days of fruit and vegetable focused education. Students completed pre- and post-surveys. Results showed that fruit and vegetable intake did not change in intervention classes but significantly decreased (p\u3c0.0484) in control classes. Knowledge significantly increased (p\u3c0.0151) in intervention classes. No changes in self-efficacy or stage of change were observed. Nutrition education must be meaningful for students. Duration and reinforcement are important for education to be successful. Using short surveys or focus groups may be more appropriate ways to collect data with this group

The Rise of Viral Marketing through the New Media of Social Media

This paper fully addresses the rationale of the need for corporate presence in social media, the value that can be derived from a well-developed viral marketing campaign, strategies for entry into this developing new media segment, and an analysis of why entry into social media is crucial for corporate success and brand management. There are marked advantages to the embracing of new formats for consumer interaction: “brands increase consumer loyalty by involving their customers in their decision-making processes, and the research provides substantial profiling intelligence as a basis for sales and marketing decisions” (Online communities, 2009, p. 13). Social media is the newest and most actively engaging forum for customer and company interaction

The Hero With Three Faces

A study of the relationship between myth and literature in relation to: 1) the origin and form of myth as literature developed through the Legend of King Arthur; and 2) the function of myth as literature tracing Dr. Philip Potter’s motif of salvation through the novels Zorba the Greek, Don Quixote and The Once and Future King

Carbon markets, institutions, policies, and research

The scale of investment needed to slow greenhouse gas emissions is larger than governments can manage through transfers. Therefore, climate change policies rely heavily on markets and private capital. This is especially true in the case of the Kyoto Protocol with its provisions for trade and investment injoint projects. This paper describes institutions and policies important for new carbon markets and explains their origins. Research efforts that explore conceptual aspects of current policy are surveyed along with empirical studies that make predictions about how carbon markets will work and perform. The authors summarize early investment and price outcomes from newly formed markets and point out areas where markets have preformed as predicted and areas where markets remain incomplete. Overall the scale of carbon-market investment planned exceeds earlier expectations, but the geographic dispersion of investment is uneven and important opportunities for abatement remain untapped in some sectors, indicating a need for additional research on how investment markets work. How best to promote the development and deployment of new technologies is another promising area for study identified in the paper.Carbon Policy and Trading,Energy and Environment,Environment and Energy Efficiency,Climate Change,Transport and Environment

FACTORS INFLUENCING WEST TENNESSEE FARMERS' WILLINGNESS TO PAY FOR A BOLL WEEVIL ERADICATION PROGRAM

Data from a survey were used to evaluate Tennessee farmers' willingness to pay for the boll weevil eradication program. Producer experience, boll weevil control costs, and attitudes about boll weevil damage and insecticide usage after the program were significant explanatory variables and had a positive influence on willingness to pay.Contingent valuation, cotton, regional pest control, pest management groups, Demand and Price Analysis, Resource /Energy Economics and Policy,