17 research outputs found

    Semantics of Enmity: Aggressive Subject Naming in Modern Internet Communication

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    The article presents research results, and highlights the peculiarities of hostile-minded subject naming in Internet communication in the 21 st century. The composition of the paradigmatic subset under consideration is determined, its internal structure, word-formation features, semantics, syntagmatics and functioning of constituents are characterized. The research is carried out through purposeful sampling, semantic, definitional, contextual analysis, some aspects of motivational, word-formation and syntactic analysis, quantitative method. It is shown, that the majority of the new names are borrowed from the English language and derived from Anglicisms. Mental and linguistic representation of a hostile subject reflects such parameters as: the verbal / nonverbal nature of the subject's actions; animate / inanimate object of hostility; the membership of the subject and object of hostility of a certain group; obligatory / optional allies of the subject; the degree of the subjects emotional involvement; the purpose of the actions / needs of the subject. The studied designations differ in the frequency of use in the described network communicative practices and are used to characterize the corresponding phenomenon or class of subjects, a particular member of the Internet community; for the speakers self-presentation; as an evaluative appeal. There is a tendency to romanticize certain classes of the named aggressive subjects. The emergence of new designations of a hostile subject and their functioning are determined by the turn towards intensification, intellectualization, integration and internationalization

    Hate Show: Implementation of Hate As a Communicative Phenomenon

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    The article focuses on the communicative phenomenon of hate, and the peculiarities of its implementation in Russian hate shows. The composition and types of Russian hate shows, the degree of their theatricality as compared to functioning of hate in reality, the correlation of the phenomenon of hate with different classes of the language of enmity have been determined. The communicative tactics of the hate show participants and the main language means are characterized. It is shown that within the framework of existing hate speech classifications, the hate phenomenon can be considered as mild hate speech implementation in its textual and/or contextual forms. Three groups of hate shows are distinguished. They differ in the general idea, cast, the correlation with the ontological features of hate in reality, and the degree of theatricality in relation to real hate practices: comedy roasts with celebrities in the role of haters demonstrate a high degree of theatricality; roast shows with haters are least theatrical; roast battles significantly deviate from the characteristic features of the hate. It has been established that the communicative tactics of the subjects and objects of the hate have similarities and differences in different types of hate shows. They are determined by the idea, the combination of different targets and the casting of show participants. The main linguistic means of the staged realization of hate include: lexical units with negative semantics. They denote professional, intellectual, moral, and external characteristics of the subject; rhetorical questions; designation of negative emotions and sensations; means of expressing opposition, exaggeration, unreality, communicative distance reduction; precedent phenomena; direct speech

    Π Π£Π‘Π‘ΠšΠžΠ―Π—Π«Π§ΠΠ«Π• ΠžΠΠ›ΠΠ™Π-ΠŸΠ•Π’Π˜Π¦Π˜Π˜ КАК ΠΠšΠ’Π£ΠΠ›Π¬ΠΠΠ― ПРАКВИКА ΠŸΠ ΠžΠ’Π•Π‘Π’ΠΠžΠ™ КОММУНИКАЦИИ: Π‘Π˜Π‘Π’Π•ΠœΠΠž-ΠšΠžΠœΠœΠ£ΠΠ˜ΠšΠΠ’Π˜Π’ΠΠ«Π• Π˜Π—ΠœΠ•Π Π•ΠΠ˜Π―

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    Purpose. The study focuses on characteristics of public positions from the perspective of the communicative approach which is considered to be an actual practice of protest communication in the Russian Federation. The example taken in the study is the Russian Public Initiative petition platform.Methodology. The methodology is based on scientific theses on the contingence of technological and social and cultural changes, discursive reality construction, mediation of the political sphere and systemic-communicative autonomy of protest.Results. The spatiotemporal, collective-personal and objective systemic-communicative dimensions of Russian-speaking online petitions are described; their integrative nature is revealed; the specifics of the discursive construction of the problem, a complex addressee, a petition addressee and Internet solidarity are characterized.Practical implications. The results of the study make certain contribution to further understanding of modern protest, the correlation of technological and social and cultural changes, politics and mass media sphere; these results are of interest to specialists in the field of social conflicts management. ЦСль. ИсслСдованиС Π½Π°Ρ†Π΅Π»Π΅Π½ΠΎ Π½Π° характСристику с ΠΏΠΎΠ·ΠΈΡ†ΠΈΠΉ ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π° ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΠ΅Ρ‚ΠΈΡ†ΠΈΠΉ ΠΊΠ°ΠΊ Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠΉ ΠΏΡ€Π°ΠΊΡ‚ΠΈΠΊΠΈ протСстной ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ Π² Π Π€ Π½Π° ΠΏΡ€ΠΈΠΌΠ΅Ρ€Π΅ ΠΏΠ΅Ρ‚ΠΈΡ†ΠΈΠΎΠ½Π½ΠΎΠΉ ΠΏΠ»Π°Ρ‚Ρ„ΠΎΡ€ΠΌΡ‹ «Российская общСствСнная ΠΈΠ½ΠΈΡ†ΠΈΠ°Ρ‚ΠΈΠ²Π°Β».ΠœΠ΅Ρ‚ΠΎΠ΄ ΠΈΠ»ΠΈ мСтодология провСдСния Ρ€Π°Π±ΠΎΡ‚Ρ‹. Π’ основС ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΠΈ Π»Π΅ΠΆΠ°Ρ‚ Π½Π°ΡƒΡ‡Π½Ρ‹Π΅ тСзисы ΠΎ сопряТСнности тСхнологичСских ΠΈ ΡΠΎΡ†ΠΈΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹Ρ… ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ, дискурсивном конструирования Ρ€Π΅Π°Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ, ΠΌΠ΅Π΄ΠΈΡ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ политичСской сфСры, систСмно-ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎΠΉ Π°Π²Ρ‚ΠΎΠ½ΠΎΠΌΠΈΠΈ протСста.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹. ΠžΠΏΠΈΡΠ°Π½Ρ‹ пространствСнно-Π²Ρ€Π΅ΠΌΠ΅Π½Π½ΠΎΠ΅, ΠΊΠΎΠ»Π»Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΎ-личностноС ΠΈ ΠΏΡ€Π΅Π΄ΠΌΠ΅Ρ‚Π½ΠΎΠ΅ систСмно-ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½Ρ‹Π΅ измСрСния русскоязычных ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΠ΅Ρ‚ΠΈΡ†ΠΈΠΉ; раскрыта ΠΈΡ… интСгративная ΠΏΡ€ΠΈΡ€ΠΎΠ΄Π°; ΠΎΡ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ΠΈΠ·ΠΎΠ²Π°Π½Π° спСцифика дискурсивного конструирования ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΡ‹, комплСксного адрСсанта ΠΈ адрСсата ΠΏΠ΅Ρ‚ΠΈΡ†ΠΈΠΈ, ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-солидарности.ΠžΠ±Π»Π°ΡΡ‚ΡŒ примСнСния Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ². ΠŸΠΎΠ»ΡƒΡ‡Π΅Π½Π½Ρ‹Π΅ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ ΡΠΏΠΎΡΠΎΠ±ΡΡ‚Π²ΡƒΡŽΡ‚ Π΄Π°Π»ΡŒΠ½Π΅ΠΉΡˆΠ΅ΠΌΡƒ ΠΎΡΠΌΡ‹ΡΠ»Π΅Π½ΠΈΡŽ соврСмСнного протСста, взаимосвязи тСхнологичСских ΠΈ ΡΠΎΡ†ΠΈΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹Ρ… ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ, ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠΈ ΠΈ мСдиасфСры; ΠΏΡ€Π΅Π΄ΡΡ‚Π°Π²Π»ΡΡŽΡ‚ интСрСс для спСциалистов Π² области управлСния ΠΊΠΎΠ½Ρ„Π»ΠΈΠΊΡ‚Π½Ρ‹ΠΌΠΈ социумами

    Conflict mobilization communities in social media as a soft power tool: problematization environmental risks

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    The object of the study is the protest communication practices of conflict mobilization in 2012-2021 by environmental communities in Russian-language social networks. Civil society is a significant actor in environmental policy. Social media as a soft power tool plays an important role today in informing, educating society about the environment and shaping a protesting regional environmental agenda. The system-communicative approach explores the patterns of discursive problematisation of environmental risks within the framework of civic political participation. Authors describe the types of publications constituting the content of environmental mobilization communities; analyse thematic dominants to identify frequent environmental threats constructed by the addressants of the publications; identify and systematise the strategies, tactics and relevant language tools used to problematise fragments of environmental reality; examine regular means of creating and maintaining online solidarity in environmental communities of conflict mobilization

    CONSTANT FEATURES OF MEMORIZING REPRESENTATION IN THE GERMAN LANGUAGE

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    Π‘Ρ‚Π°Ρ‚ΡŒΡ посвящСна ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΡŽ языковой Ρ€Π΅ΠΏΡ€Π΅Π·Π΅Π½Ρ‚Π°Ρ†ΠΈΠΈ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½Π° запоминания Π² ΠΊΠΎΠ½Ρ‚ΠΈΠ½ΡƒΡƒΠΌΠ΅ Π½Π΅ΠΌΠ΅Ρ†ΠΊΠΎΠ³ΠΎ языка. ΠŸΠ°ΠΌΡΡ‚ΡŒ рассматриваСтся ΠΊΠ°ΠΊ динамичСская структура, сущностныС свойства ΠΊΠΎΡ‚ΠΎΡ€ΠΎΠΉ ΠΎΡ‚Ρ€Π°ΠΆΠ°ΡŽΡ‚ΡΡ Π² сСмантикС Π³Π»Π°Π³ΠΎΠ»ΡŒΠ½Ρ‹Ρ… конституСнтов лСксико-сСмантичСской систСмы языка. Π’Π΅ΠΎΡ€Π΅Ρ‚ΠΈΡ‡Π΅ΡΠΊΡƒΡŽ Π±Π°Π·Ρƒ ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ†ΠΈΠΈ исслСдования ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‚ полоТСния ΠΎΠ± участии языка Π² схСматизации ΠΎΠΏΡ‹Ρ‚Π°, ΠΎ систСмном Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€Π΅ ΠΈ ΠΊΠΎΠ½Ρ‚ΠΈΠ½ΡƒΡƒΠΌΠ½ΠΎΠΉ ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ языка, прССмствСнности ΠΊΠ°ΠΊ Π²Π°ΠΆΠ½ΠΎΠΌ Ρ„Π°ΠΊΡ‚ΠΎΡ€Π΅ развития языка. ΠœΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π» исслСдования ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‚ Π³Π»Π°Π³ΠΎΠ»ΡŒΠ½Ρ‹Π΅ Π΅Π΄ΠΈΠ½ΠΈΡ†Ρ‹, ΠΎΠ±Ρ€Π°Π·ΡƒΡŽΡ‰ΠΈΠ΅ ΡΠΎΠΎΡ‚Π²Π΅Ρ‚ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΠ΅ Π½ΠΎΠΌΠΈΠ½Π°Ρ‚ΠΈΠ²Π½Ρ‹Π΅ ΠΈ Π³Π΅Π½Π΅Ρ‚ΠΈΡ‡Π΅ΡΠΊΡƒΡŽ ΠΏΠ°Ρ€Π°Π΄ΠΈΠ³ΠΌΡ‹. КомплСкс ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² Π°Π½Π°Π»ΠΈΠ·Π° Π² Ρ€Π°ΠΌΠΊΠ°Ρ… синхроничСского сСмасиологичСского ΠΈ ономасиологичСского ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ΠΎΠ² ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡŽΡ‚ Π²Ρ‹ΡΠ²ΠΈΡ‚ΡŒ закономСрности Ρ€Π΅ΠΏΡ€Π΅Π·Π΅Π½Ρ‚Π°Ρ†ΠΈΠΈ ΠΈ ΠΌΠ΅Ρ…Π°Π½ΠΈΠ·ΠΌΡ‹ Π½ΠΎΠΌΠΈΠ½Π°Ρ†ΠΈΠΈ ΠΎΠΏΠ΅Ρ€Π°Ρ†ΠΈΠΈ запоминания Π² соврСмСнном Π½Π΅ΠΌΠ΅Ρ†ΠΊΠΎΠΌ языкС. ΠšΠΎΠ³Π½ΠΈΡ‚ΠΈΠ²Π½ΠΎ ΠΎΡ€ΠΈΠ΅Π½Ρ‚ΠΈΡ€ΠΎΠ²Π°Π½Π½Ρ‹ΠΉ историко-сСмасиологичСский Π°Π½Π°Π»ΠΈΠ· Π² Ρ€Π°ΠΌΠΊΠ°Ρ… диахроничСского ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π° Π΄Π°Π΅Ρ‚ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΠΈΡ‚ΡŒ исходныС структуры Π·Π½Π°Π½ΠΈΠΉ ΠΈ способы сСмантичСской схСматизации ситуаций запоминания. ΠŸΠΎΡΡ€Π΅Π΄ΡΡ‚Π²ΠΎΠΌ сопоставлСния ΠΏΠΎΠ»ΡƒΡ‡Π΅Π½Π½Ρ‹Ρ… Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ² Π²Ρ‹Π΄Π΅Π»ΡΡŽΡ‚ΡΡ константныС Ρ‡Π΅Ρ€Ρ‚Ρ‹ Ρ€Π΅ΠΏΡ€Π΅Π·Π΅Π½Ρ‚Π°Ρ†ΠΈΠΈ Π΄Π°Π½Π½ΠΎΠ³ΠΎ процСсса памяти Π² Π½Π΅ΠΌΠ΅Ρ†ΠΊΠΎΠΌ языкС: ΠΎΡ‚Ρ€Π°ΠΆΠ΅Π½ΠΈΠ΅ Π² сСмантикС Π΅Π΄ΠΈΠ½ΠΈΡ† ΠΌΠΎΠ΄Π΅Π»ΠΈ Π΄Π΅Π½ΠΎΡ‚Π°Ρ‚ΠΈΠ²Π½ΠΎΠΉ ситуации, Π²ΠΊΠ»ΡŽΡ‡Π°ΡŽΡ‰Π΅ΠΉ Π² качСствС Π±Π°Π·ΠΎΠ²Ρ‹Ρ… элСмСнтов ΡΡƒΠ±ΡŠΠ΅ΠΊΡ‚, ΠΎΠ±ΡŠΠ΅ΠΊΡ‚, процСсс; отоТдСствлСниС запоминания с Π΄Π²ΠΈΠΆΠ΅Π½ΠΈΠ΅ΠΌ ΠΈΠ»ΠΈ ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½Ρ‹ΠΌ физичСским дСйствиСм, Π° памяти – с пространством; актуализация цСнностной ΠΏΡ€ΠΈΡ€ΠΎΠ΄Ρ‹ памяти; высокая ΡΡ‚Π΅ΠΏΠ΅Π½ΡŒ экспликации Π΄Π°Π½Π½ΠΎΠΉ ΠΎΠΏΠ΅Ρ€Π°Ρ†ΠΈΠΈ памятив лСксичСской систСмС Π½Π΅ΠΌΠ΅Ρ†ΠΊΠΎΠ³ΠΎ языка.The paper studies the language representation of memorizing phenomenon in German continuum. Memory is viewed as a dynamic structure, its essential features are reflected in the verbal constituents semantics of language lexical-semantic system. The theoretical basis of the research concept consists of abstract theorems of language participation in experience schematization, language systematic and continuum nature, continuity as an important factor of language development. Data for study make verbal units that form nominative and genetic paradigms. The complex of methods in analysis within the synchronic semasiological and onomasiological approaches allows to identify representation regularities and nomination mechanisms of memorizing in Modern German. Cognitive oriented historical-semasiological analysis within diachronic approach makes it possible to determine the base knowledge structures and the semantic schematization ways of memorizing. By comparing the results constant features of representation of memorizing in German are distinguished: reflection in the verbal units semantics of the denotative situation model, which includes subject, object and process as basic elements; the identification of memorizing with movement or physical action, identification of memory with the space; reflection of the memory value nature; high degree of explication of the memory operation in the lexical system of the German language

    EVALUATIVE DESCRIPTION OF THE PERSON’S MENTAL ABILITIES IN THE AUSTRIAN NATIONAL VARIANT OF GERMAN

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    The national variant of language is studied as a metasystem of all variations of the national language, as a parity form of language existence and adapting to its functioning conditions. In the article the paradigmatic class of lexical items in the Austrian national variant of German, which are used to evaluate a person in terms of their mental abilities, are studied. The inner structure of this class incorporates two subclasses of lexical items, which actualize positive and negative evaluations. The onomasiological approach allows to define subject codes as nomination motivating factors. Subject codes point to identification spheres of a certain object, generate images and metaphorical shifts, allow to determine the elements of the mental processes and their features relevant for positive or negative evaluation. The results of linguistic analysis reveal that in comparison to the negative evaluation, the positive one is less completely represented in the lexical and semantic system of the Austrian national variant of German. Relevant features for an evaluative description of person's mental abilities are temporal and qualitative characteristics of mental processes, quantitative characteristics of objects, qualitative characteristics of a person, such as age, physical, social and gender. The most productive subject codes are objective, zoological, botanical, physiological and anatomical codes. The spatial and temporal subject codes are less productive

    Transfer of Evaluative Contexts When Subtitling Film Translation (in German and Russian Languages)

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    The article presents the results of studying the patterns of evaluative meanings transfer when translating and subtitling films of various genres from German to Russian. Material for the study serves the original version and the translation of a military drama, a melodrama, a comedy, and a detective. The authors used the descriptive, comparative method, the methods of contextual, definitional analysis, quantitative calculations. The object of study includes the fragments of film dialogues in the source (German) language and the language of translation (Russian). The specificity of subtitling depends on the need of strict regarding the spatial and temporal parameters of the film text. Evaluation is interpreted as a semantic-pragmatic category (the impact involving appropriate semantization which is consistent with elocution through selecting the semantically relevant language). It is determined that the verbal component in the studied film text is highly informative, providing low complementarity of verbal and non-verbal components; the positive and negative evaluations are realized at the same frequency which is associated with a variety of topics and genres of films; the most frequent translational transformations, used in transferring evaluative meanings when subtitling, are synonymous substitutions, modulation technique, literal translation and specification; the most relevant methods of text compression, in this case, are a generalization and simplification. The authors verified the hypothesis of relevance for transferring the evaluative meaning through subtitling such elements of the valuation structure and the parameters of its verbalization as a type of evaluativity, object, basis, nature, degree, level of language expressions of evaluation, which detect differences between the source text and the text of translation. There are also stated the parameters which characterize the transfer of evaluative meanings and are the most resistant/stable to transformation and the most sensitive to transformation

    Explicating Ways to Recollect Autobiographical Material During German-Language Biographical Interview

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    One of the subsystems of memory that is allocated from the bio-psychological and sociological points of view is autobiographical memory characterized by certain functional patterns. Autobiographical practices constitute socialized, culturally determined, materialized form of fixing autobiographical memory which is determined by memory mechanisms, communication laws and regulations. Their analysis allows making certain observations about the structural characteristics of autobiographical memory. Narration within biographical interviews is based on the interaction of the three forces (telling β€œI”, being told β€œI” and coordinating their attitude β€œI”) aimed at harmonizing the structures of life experiences and narrative structures, at the social acceptance of narration. This makes the implementation of the implicit principles of narrative associated with the structural elements of communication (the rules of integrity and completeness, dramatizing, explicitation). The autobiographical material in memory is constituted with β€œbright”, β€œimportant”, β€œcrucial”, β€œessential” events that correlate with the level structure of the memory subsystem. Revival of each of these types of autobiographical material in the biographical interviews under study is characterized by a certain specificity

    Π’ΠΠšΠ’Π˜Π§Π•Π‘ΠšΠΠ― ΠžΠ Π“ΠΠΠ˜Π—ΠΠ¦Π˜Π― Π’ΠΠ£Π¨Π•ΠΠ˜Π― ПРИ Π€ΠžΠ ΠœΠ˜Π ΠžΠ’ΠΠΠ˜Π˜ ΠŸΠžΠ—Π˜Π’Π˜Π’ΠΠžΠ“Πž Π¦Π•ΠΠΠžΠ‘Π’ΠΠžΠ“Πž ΠžΠ’ΠΠžΠ¨Π•ΠΠ˜Π― К ΠŸΠ ΠžΠ¨Π›ΠžΠœΠ£ Π’ Π“Π•Π ΠœΠΠΠ‘ΠšΠ˜Π₯ БМИ

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    Purpose. The paper is devoted to the issue of speech influence in the mass communication being currently central in the context of the politicization of modern society, dynamism of social changes, as well as active development of communication technologies. A number of publications in the German media, in which a positive image of the past is generated by reactualization and reinterpretation of the collective memory fragments, constitute the object of research. The tactics used by the addresser that implement the suggestion and involve the appeal to the addressee’s psychological sphere constitute the research subject.Methodology. Reactualization of the collective memory to form the value relation to the past is seen in the frame of the social communication theory from the standpoint of the communicative and discursive approach. The discourse, contextual, and semantic analysis techniques are used.Results. The author determines the relevant linguistic means and shows how the tactics used in the mass media help reduce the critical perception and information processing, as well as generate an emotional involvement in the past.Practical implications. The findings contribute to the further study of the voluntative function of language and persuasiveness, can perform exemplary and recommendatory functions for institutions of the public communication system.ЦСль. Π‘Ρ‚Π°Ρ‚ΡŒΡ посвящСна Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠΉ Π² условиях ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ соврСмСнного общСства, динамичности ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ, Π°ΠΊΡ‚ΠΈΠ²Π½ΠΎΠ³ΠΎ развития ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΎΠ½Π½Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΠ΅ воздСйствия Π½Π° массового адрСсата. ΠžΠ±ΡŠΠ΅ΠΊΡ‚ΠΎΠΌ исслСдования ΡΠ²Π»ΡΡŽΡ‚ΡΡ ΠΏΡƒΠ±Π»ΠΈΠΊΠ°Ρ†ΠΈΠΈ гСрманских БМИ, Π² ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Ρ… формируСтся ΠΏΠΎΠ·ΠΈΡ‚ΠΈΠ²Π½Ρ‹ΠΉ ΠΎΠ±Ρ€Π°Π· ΠΏΡ€ΠΎΡˆΠ»ΠΎΠ³ΠΎ посрСдством Ρ€Π΅Π°ΠΊΡ‚ΡƒΠ°Π»ΠΈΠ·Π°Ρ†ΠΈΠΈ ΠΈ Ρ€Π΅ΠΈΠ½Ρ‚Π΅Ρ€ΠΏΡ€Π΅Ρ‚Π°Ρ†ΠΈΠΈ Ρ„Ρ€Π°Π³ΠΌΠ΅Π½Ρ‚ΠΎΠ² ΠΊΠΎΠ»Π»Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΎΠΉ памяти. ΠŸΡ€Π΅Π΄ΠΌΠ΅Ρ‚ΠΎΠΌ исслСдования Π²Ρ‹ΡΡ‚ΡƒΠΏΠ°ΡŽΡ‚ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΠ΅ΠΌΡ‹Π΅ адрСсантом Ρ‚Π°ΠΊΡ‚ΠΈΠΊΠΈ, Ρ€Π΅Π°Π»ΠΈΠ·ΡƒΡŽΡ‰ΠΈΠ΅ Π²Π½ΡƒΡˆΠ΅Π½ΠΈΠ΅ ΠΈ ΠΏΡ€Π΅Π΄ΠΏΠΎΠ»Π°Π³Π°ΡŽΡ‰ΠΈΠ΅ Π°ΠΏΠ΅Π»Π»ΡΡ†ΠΈΡŽ ΠΊ психологичСской сфСрС адрСсата.ΠœΠ΅Ρ‚ΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡ провСдСния Ρ€Π°Π±ΠΎΡ‚Ρ‹. ΠžΠ±Ρ€Π°Ρ‰Π΅Π½ΠΈΠ΅ ΠΊ ΠΊΠΎΠ»Π»Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΎΠΉ памяти ΠΏΡ€ΠΈ Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Π½ΠΈΠΈ цСнностного ΠΎΡ‚Π½ΠΎΡˆΠ΅Π½ΠΈΡ ΠΊ ΠΏΡ€ΠΎΡˆΠ»ΠΎΠΌΡƒ рассматриваСтся Π² Ρ€Π°ΠΌΠΊΠ°Ρ… Ρ‚Π΅ΠΎΡ€ΠΈΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎΠΉ ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ с ΠΏΠΎΠ·ΠΈΡ†ΠΈΠΉ ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎ-дискурсивного ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π°; ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΡŽΡ‚ΡΡ ΠΏΡ€ΠΈΠ΅ΠΌΡ‹ дискурсивного, ΠΊΠΎΠ½Ρ‚Π΅ΠΊΡΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠ³ΠΎ, сСмантичСского Π°Π½Π°Π»ΠΈΠ·Π°.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹. Автор ΠΏΠΎΠΊΠ°Π·Ρ‹Π²Π°Π΅Ρ‚, ΠΊΠ°ΠΊ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΠ΅ΠΌΡ‹Π΅ Π² БМИ Ρ‚Π°ΠΊΡ‚ΠΈΠΊΠΈ ΡΠΏΠΎΡΠΎΠ±ΡΡ‚Π²ΡƒΡŽΡ‚ сниТСнию критичности восприятия ΠΈ ΡƒΠΌΠ΅Π½ΡŒΡˆΠ΅Π½ΠΈΡŽ ΠΏΠ΅Ρ€Π΅Ρ€Π°Π±ΠΎΡ‚ΠΊΠΈ ΠΏΡ€Π΅Π΄ΡŠΡΠ²Π»ΡΠ΅ΠΌΠΎΠΉ ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΈ, возникновСнию ΡΠΌΠΎΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ вовлСчСния Π² ΠΏΡ€ΠΎΡˆΠ»ΠΎΠ΅; опрСдСляСт Ρ€Π΅Π»Π΅Π²Π°Π½Ρ‚Π½Ρ‹Π΅ языковыС срСдства.ΠžΠ±Π»Π°ΡΡ‚ΡŒ примСнСния Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ². Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ исслСдования вносят Π²ΠΊΠ»Π°Π΄ Π² дальнСйшСС ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΠ΅ Π²ΠΎΠ»ΡŽΠ½Ρ‚Π°Ρ‚ΠΈΠ²Π½ΠΎΠΉ Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΈ языка, ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΠΈ пСрсуазивности, ΠΌΠΎΠ³ΡƒΡ‚ Π²Ρ‹ΠΏΠΎΠ»Π½ΡΡ‚ΡŒ ΠΈΠ»Π»ΡŽΡΡ‚Ρ€Π°Ρ‚ΠΈΠ²Π½ΡƒΡŽ ΠΈ Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ‚Π΅Π»ΡŒΠ½ΡƒΡŽ Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΈ для институтов общСствСнной ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΎΠ½Π½ΠΎΠΉ систСмы
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