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1 research outputs found
Effects of Brand Globalness and Localness of Chinese Brands on Perceived Brand Value: The Moderating Roles of Cosmopolitanism and Conspicuous Consumption Characteristics
Author
Aaker David A.
Alden Dana L.
+47 more
Alden Dana L.
Alden Dana L.
Anderson James C.
Bagozzi Richard P.
Batra Rajeev
Cannon Hugh M.
Cayla Julien
Chaudhuri Arjun
Cleveland M.
Cronin Jr., J. Joseph
Dimofte Claudiu V.
Dodds William B.
Friedman Jonathan
Garvin David A.
Ger Güliz
Gouldner Alvin W.
Holt Douglas B.
Holt Douglas B.
Holton Robert
Kapferer Jean-Noël
Kapferer Jean-Noël
Keller Kevin Lane
LaBabera Priscilla Ann
Levitt Theodore
Marcoux Jean-Sebastien
Oliver Richard L.
Sampson Donald L.
Schuiling Isabelle
Shimp Terence A.
Shocker Allan D.
Simon Carol J.
Sirdeshmukh Deepak
Sirohi Niren
Steenkamp Jan-Benedict E. M.
Sweeney Jillian C.
Sweeney Jillian C.
Swoboda Bernhard
Thompson Craig J.
Torelli Carlos J.
Tournois Laurent
Wakefield Kirk L.
Zambuni Richard
Zeithaml Valarie A.
Özsomer Ayşegül
Özsomer Ayşegül
문재학
최낙환
Publication venue
'Korean Consumption Culture Association'
Publication date
Field of study
No full text
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