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Effects of Brand Globalness and Localness of Chinese Brands on Perceived Brand Value: The Moderating Roles of Cosmopolitanism and Conspicuous Consumption Characteristics
Authors
David A. Aaker
Dana L. Alden
+47 more
Dana L. Alden
Dana L. Alden
James C. Anderson
Richard P. Bagozzi
Rajeev Batra
Hugh M. Cannon
Julien Cayla
Arjun Chaudhuri
M. Cleveland
Jr., J. Joseph Cronin
Claudiu V. Dimofte
William B. Dodds
Jonathan Friedman
David A. Garvin
Güliz Ger
Alvin W. Gouldner
Douglas B. Holt
Douglas B. Holt
Robert Holton
Jean-Noël Kapferer
Jean-Noël Kapferer
Kevin Lane Keller
Priscilla Ann LaBabera
Theodore Levitt
Jean-Sebastien Marcoux
Richard L. Oliver
Donald L. Sampson
Isabelle Schuiling
Terence A. Shimp
Allan D. Shocker
Carol J. Simon
Deepak Sirdeshmukh
Niren Sirohi
Jan-Benedict E. M. Steenkamp
Jillian C. Sweeney
Jillian C. Sweeney
Bernhard Swoboda
Craig J. Thompson
Carlos J. Torelli
Laurent Tournois
Kirk L. Wakefield
Richard Zambuni
Valarie A. Zeithaml
Ayşegül Özsomer
Ayşegül Özsomer
문재학
최낙환
Publication date
Publisher
'Korean Consumption Culture Association'
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Last time updated on 25/01/2021