La Trobe University Library Communications Brief

This is a template for planning communications around any promotion, marketing, or advocacy. It was developed by the Library Community Programs and Engagement team at La Trobe University Library. This comms plan can be used for a variety of promotion, including launches of new open textbooks by the La Trobe eBureau, events hosted by the Library, and key projects or changes that need to be communicated beyond the Library in a planned manner.</p

Stakeholder identification plan for La Trobe eBureau OER projects

This is a stakeholder identification plan used for planning the promotion of new La Trobe eBureau open educational resources. The aim is to be systematic in reaching the widest possible audience, while tailoring the message(s) to particular audiences with specific interests. Please note that this template is commonly used in conjunction with the Library Communications Brief for general planning of outreach and communications.</p