Consequences of being deeply in love: The fan-football club relationship

The aim of this research is to explore the consequences of being in love and committed to a football (soccer) club and a team for the fans. Data was collected through 28 in-depth interviews. In the qualitative data collection for this work first we realize 97 telephone interviews and then we made 28 in-depth interviews. In this paper we present the findings of the 28 in-depth interviews concerning the consequences of being deeply in love with the football club. Respondents were between 22 and 70 years of age and engaged in a range of different jobs and functions. The interviews were recorded and transcribed and the NVIVO software was employed to help in content data analysis. The findings reveal six major themes: personal, financial, family, life planning, job and friends.info:eu-repo/semantics/acceptedVersio

I want that smartphone! sources of brand equity

This research aims (i) to explore the influence of an individual’s attitude towards advertising, brand origin and country of manufacture on brand equity creation; and (ii) to analyse brand typicality as moderating the effect of brand origin macro image on perceived quality. A conceptual model is proposed and applied to a sample of 305 Portuguese consumers of Smartphones. The proposed model was tested considering Apple, Nokia and Samsung. The results show that individuals' attitudes towards advertisements has a positive impact on brand equity creation, whereas country of manufacture does not influence significantly and brand origin has only a partial influence. Brand typicality exerts a significant direct effect on brand equity dimensions but does not have a significant moderating effect.info:eu-repo/semantics/acceptedVersio

Create, build and manage online brands for internet companies

Research Aims The primary objective of this ongoing research is to identify the main assets that create brand success for internet-only companies. Based on an extensive and systematic literature review, this study seeks to identify the constructs who drive online brands for a successful life. Eighteen articles were identified and from those some preliminary reflections were taken.info:eu-repo/semantics/submittedVersio

Football brand managers perspectives how to deal with fans emotions

Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature.info:eu-repo/semantics/publishedVersio

How can stimuli and emotions help increase brand advocacy

The current study aims to explore if Information/Content, Interactive Features, and Design-Visual appeal influences consumers emotional states of Pleasure, Arousal, and Dominance (PDA), leading to brand advocacy as an outcome. Therefore, our goal is to understand which stimuli of experience exercises more effect on the three emotional states (PDA) and which of these three better influence Brand Advocacy. Data from 183 users of CGM were analysed through structural equation modelling (SmarthPLS2.0) and the findings show that all the aforementioned stimuli influence online PDA. Findings also suggest that all PDA dimensions influence Brand Advocacy.info:eu-repo/semantics/acceptedVersio

Internet in the intermediation role of travel agents: The Portuguese case

This article attempts to assess the impact that Internet has in the intermediation of travel agencies operating in Portugal. Firstly, the study discusses theoretical concepts related to the topic such as: tourism, internet, characterization of tourism distribution, disintermediation, reintermediation and new integrated management systems for travel agents. Then, a questionnaire was developed which resulted in 125 valid responses. The data analysis showed that travel agencies are committed to a new type of intermediation based on new technologies, using new technology platforms to distribute their tourism products and services and to adopt new business models. The study concludes that, only this way, organisations will achieve sustainable growth.info:eu-repo/semantics/acceptedVersio

Committing consumers to sustainability: Portugal and South Korea outlooks

The importance of recycling and environmental preservation has continued to receive increasing attention from governments, enterprises, and consumers. However, little research examines the factors that influence individuals’ commitment to recycling and environmental preservation, and even less explores how that commitment can lead to preferential behavior, word of mouth and willingness to sacrifice for recycling and environmental preservation. This study examines the roles of need for self-expression and arousal to explain commitment and whether commitment leads to those behaviors. The study is duplicated in two countries, each representing different cultural dimensions. Data collected from respondents in South Korea and Portugal inform a model that supports the majority of the hypotheses and points out some interesting differences in the ways that recycling and environmental preservation should be presented in various cultures to achieve buy-in.info:eu-repo/semantics/acceptedVersio

Sacrifice for a brand: Three expert visions of the fans relationships towards a football club

This research was carried out with the aim of contributing to understanding of the concept of sacrifice associated with marketing and the relationship between brand and consumer. Fundamentally what we want to know is, in general, what leads someone to make sacrifices for a brand. We seek a “deep understanding of the actors, interactions, sentiments, and behaviors occurring for a specific process through time” (Woodside, 2010, p. 6). The areas of philosophy, journalism and football analysis were chosen because of the broad spectrum in society. There are two main objectives: 1st to search for a different perspective to understand the phenomenon; 2nd to have a global idea about football and fans. This is another step towards understanding the fans, the environment, the context and also the football phenomenon in a broader perspective.info:eu-repo/semantics/publishedVersio

Tendências de Foodservice e o estilo de vida dos turistas: novas tendências em turismo

Food and catering are an ever-changing industry that influences, and it is influenced by the lives of millions of people in the world. The products and services provided by this business are constantly adapting to the influencing variables that are on-growing. Actually, consumers create the tendencies and are incredibly demanding on what they want and do not want. Tourists as consumers seek products that can adapt to your lifestyle. Therefore, in the foodservice field, restaurants are required to adapt to different variables, such as specific diets and trendy new tastes, while keeping their own characteristics. In addition, the numerous social media platforms have changed this industry completely. Restaurants have to focus on the new technology-savvy generations. This study seeks to understand the impact that the lifestyle changes from the last years and the Web 2.0 had in the field. Who creates the tendencies? Why and how are restaurants and food distributors adapting to the new needs of the market? In order to answer these questions, the 2015 and 2016 tendencies for the foodservice fields are analyzed. Findings help destination and restaurants managers to adapt and change their products and service.info:eu-repo/semantics/publishedVersio

Linear Theory of Electron-Plasma Waves at Arbitrary Collisionality

The dynamics of electron-plasma waves are described at arbitrary collisionality by considering the full Coulomb collision operator. The description is based on a Hermite-Laguerre decomposition of the velocity dependence of the electron distribution function. The damping rate, frequency, and eigenmode spectrum of electron-plasma waves are found as functions of the collision frequency and wavelength. A comparison is made between the collisionless Landau damping limit, the Lenard-Bernstein and Dougherty collision operators, and the electron-ion collision operator, finding large deviations in the damping rates and eigenmode spectra. A purely damped entropy mode, characteristic of a plasma where pitch-angle scattering effects are dominant with respect to collisionless effects, is shown to emerge numerically, and its dispersion relation is analytically derived. It is shown that such a mode is absent when simplified collision operators are used, and that like-particle collisions strongly influence the damping rate of the entropy mode.Comment: 23 pages, 10 figures, accepted for publication on Journal of Plasma Physic