I am avoiding it! a seniors' perspectives about advertising

The aims are to analyze (i) the relationship between drivers to ad avoidance among senior viewers and (ii) compare the perceptions about those drivers between TV advertising and YouTube advertising. Findings reveal that irritation seems to be the crucial factor that lead consumers to avoid whacking advertisings. A negative attitude toward advertising and skepticism do not mediate the effect between advertising irritation and avoidance.info:eu-repo/semantics/acceptedVersio

Committing consumers to sustainability: Portugal and South Korea outlooks

The importance of recycling and environmental preservation has continued to receive increasing attention from governments, enterprises, and consumers. However, little research examines the factors that influence individuals’ commitment to recycling and environmental preservation, and even less explores how that commitment can lead to preferential behavior, word of mouth and willingness to sacrifice for recycling and environmental preservation. This study examines the roles of need for self-expression and arousal to explain commitment and whether commitment leads to those behaviors. The study is duplicated in two countries, each representing different cultural dimensions. Data collected from respondents in South Korea and Portugal inform a model that supports the majority of the hypotheses and points out some interesting differences in the ways that recycling and environmental preservation should be presented in various cultures to achieve buy-in.info:eu-repo/semantics/acceptedVersio

How corporate social responsibility can influence brand equity

The current chapter embraces a topic which is still underdeveloped in the literature: how Corporate Social Responsibility may or may not influence Brand Equity. Therefore, we conducted a literature review to analyse past studies on this topic. The results allow us to present the core studies and discuss them. In this context, we analyse four major aspects: types of CSR and brand-fit, effects on brand knowledge, effects on consumers’ responses: (purchase intentions) and brand-cause fit (polarized results).info:eu-repo/semantics/acceptedVersio

Internet of things and consumer engagement on retail: State-of-the-art and future directions

Purpose The growing complexity of consumer engagement (CE) due to the impact of Internet of things (IoT) has been attracting significant attention from both academics and industry practitioners especially in recent times. Hence, understanding this phenomenon remains very crucial to the body of knowledge. This study conducted a systematic review on IoT and CE with the aim of proposing future research opportunities using the TCCM model. Design/methodology/approach Extant literature studies were systematically examined by sourcing high ranking ABS journals from EBSCO, ScienceDirect and Emerald. A total of 58 articles were included in the final analysis of this research. Findings The analysis established the need to conduct more research on CE due to the impact of new technological implementation in retail. The results further suggest the need for extensive research across African countries and emerging markets to enable broader empirical generalizations of research outcomes. Using the TCCM framework, the authors indicated directions for future empirical research. Originality/value This study exposes the current trends in CE and IoT. The results and analysis are both compelling and verifiable, hence, establishing a firm base of reference for future research in related fields.info:eu-repo/semantics/acceptedVersio

Exploring drivers of psychology well-being at music festivals

The aim of the current study is to analyze tourist engagement with music festivals and their psychological well-being is achieved through surprise consumption, positive affect, arousal delight and satisfaction. A sample of 394 usable questionnaires allow us to understand that surprising consumption, arousal, positive affect and satisfaction are very important drivers to engage visitors to music festivals. Engaged tourists are more willing to reach a positive psychological well-being.info:eu-repo/semantics/acceptedVersio

Turbulent Magnetic Reconnection in Two Dimensions

Two-dimensional numerical simulations of the effect of background turbulence on 2D resistive magnetic reconnection are presented. For sufficiently small values of the resistivity ($\eta$) and moderate values of the turbulent power ($\epsilon$), the reconnection rate is found to have a much weaker dependence on $\eta$ than the Sweet-Parker scaling of $\eta^{1/2}$ and is even consistent with an $\eta-$independent value. For a given value of $\eta$, the dependence of the reconnection rate on the turbulent power exhibits a critical threshold in $\epsilon$ above which the reconnection rate is significantly enhanced.Comment: Accepted to MNRA