Marketing strategy implementation in higher education. A mixed approach for model development and testing

This study seeks to extend our knowledge of marketing strategy implementation in the context of international student recruitment. Strategy implementation remains an area of limited focus in the marketisation of higher education literature. Employing a mixed-design methodology on universities in the UK, US, Australia, and New Zealand, a conceptual model is presented and tested on 570 mid-level international marketing managers. Four overall constructs are found to be significant strategy implementation factors: implementation related outcome variables, dimensions of commitment, strategy, and role factors. In light of these findings, several implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it adds a more nuanced theoretical foundation of marketing strategy implementation by focusing on academic institutions rather than business firms; and it enriches the theory of marketing strategy implementation by taking a cross-national analytical approach

Narrative, organizations and research

Given the rapid expansion of narrative approaches in management and organization theory in recent years, this paper investigates the contribution of this literature to the under-standing of organizations and processes of organizing. The paper tells the story of the development of narrative approaches in organizational theory. Narrative's contribution to substantive areas of organization theory is evaluated. These developments are then reviewed in relation to an ongoing tension between story and science. We conclude by contemplating some of the criticisms, and the future, of narrative research. © Blackwell Publishing Ltd 2005

Enterprise Ownership, Market Competition and Manufacturing Priorities in a Sub-Saharan African Emerging Economy: Evidence from Ghana

The economic liberalization policies being implemented by many African economies have led to significant efficiency and performance improvements in the activities of privately owned enterprises. This study examines the effect of the economic liberalization policies on the entrepreneurial development of domestic-owned enterprises. This is done by examining how the type of enterprise ownership (wholly domestic-owned enterprises vs. foreign–domestic joint ventures enterprises), and the increase in competition affect the manufacturing priorities of privately owned enterprises in Ghana. The results show that the enhancement in manufacturing efficiency and quality improvement in privately owned enterprises could be traced to the activities of foreign–domestic joint venture enterprises. However, as market competition increases, wholly domestic-owned enterprises emphasize manufacturing efficiency and quality improvement more that foreign–domestic joint venture enterprises. Implications for policy are discussed. Copyright Springer 2005economic liberalization, foreign–domestic joint ventures, manufacturing priorities, market competition, Ghana, wholly domestic-owned enterprises,