Studies in the Marketing of Farm Products

CONTENTS Page Market Distribution, by L. D. H. Weld 1 The Marketing of Live-Stock Products in Minnesota, by K. F. Warner 15 Cooperative Potato Marketing in Minnesota, by 0. B. Jesness 39 The Marketing of Minnesota Poultry, by S. H. Thompson 57 Milk Distribution in Minneapolis and St. Paul, by W. L. Cavert 73 Minneapolis Central City Market, by R. Maynard Peterson 88 Cooperative Marketing of Grain in Western Canada, by L. D. H. Weld 96 The Food Supply of the Iron Range, by L. D. H. Weld 10

Rethinking the Emergence of Relationship Marketing

In this article, the history of relationship marketing (RM) is challenged. Similar to discussions of the marketing concept, the debates surrounding RM are largely ahistorical. This is despite numerous scholars indicating that RM has a far longer history than is currently appreciated. In contrast to received wisdom that RM emerged in the late 1970s, it is demonstrated that RM themes have been present in the marketing literature for longer than is recognized by the contemporary scholars