Peran Corporate Image dalam Memediasi Pengaruh Corporate Social Responsibility terhadap Purchase Intention Air Minum dalam Kemasan Merek Ades di Kota Denpasar

This study aims to examine the role of the corporate image in mediating the effect of corporate social responsibility to the purchase intention of bottled water brand ades. This research was conducted in the city of Denpasar. Method of determining the sample in this study was non-probability sampling with purposive sampling technique, namely the determination of the sample with particular consideration. Data collected using a questionnaire with Likert scale. Respondents in this study were 100 respondents. Data analysis techniques used in this research is the analysis of pathways. These results indicate that Corporate Social Responsibility has a positive and significant impact on the Corporate Image products bottled water brand Ades, Corporate Social Responsibility has a positive and significant impact on Purchase Intention bottled drinking water products brand Ades, Corporate Image has a positive and significant impact Intention to Purchase bottled water products brand Ades. Corporate Image significantly mediate the indirect influence of corporate social responsibility to the purchase intention of bottled water products brand Ades

Pengaruh Corporate Social Marketing dan Green Marketing terhadap Green Consumerism Behavior pada Aroma Spa Sanur Denpasar

The importance of preserving the current environment, should encourage individuals to consume products that are environmentally friendly. Aroma Spa is one of Bali's famous Spa which adopts the theme of eco-friendly lifestyle. The purpose of this study was to determine the influence of corporate social marketing and green marketing strategies to green consumerism behavior at Aroma Spa, Sanur Denpasar. This research was conducted at the Aroma Spa, Sanur Denpasar engaged in the field of body care services with multiple linear regression analysis techniques. The number of samples, namely by using purposive sampling method is as much as 102 respondents. Based on the results of the analysis showed that corporate social marketing and green marketing strategies and significant positive effect simultaneously to green consumerism behavior at Aroma Spa, Sanur Denpasar. Corporate social marketing and green marketing strategies and significant positive effect partially to green consumerism behavior at Aroma Spa, Sanur Denpasar

Peran Faktor Demografi dalam Memoderasi Pengaruh Gaya Hidup terhadap Niat Beli Buah Segar pada Moena Fresh Bali di Kota Denpasar

This study was conducted to determine the effect of education and income levels in moderating influence of lifestyle on the intention to buy fresh fruit in Moena Fresh Bali. This research was conducted in the city of Denpasar, samples taken as many as 119 people with purposive sampling method. Data was collected by distributing questionnaires using a 5-point Likert scale to measure 17 indicators. The analysis technique used is moderated regression analysis. Results of these studies show that lifestyle affects the purchase intentions of fresh fruit in Moena Fresh Bali, education level moderate the influence on the intention to buy fresh fruit in Moena Fresh Bali, income levels moderate the influence of lifestyle on the intention to buy fresh fruit in Moena Fresh Bali. This shows that demographic variables are able to moderate the influence of lifestyle on the intention to buy fresh fruit in Moena Fresh Bali

Pengaruh Atmosfer Ritel dan Promosi terhadap Impulse Buying yang Dimediasi Emosi Positif

Tujuan penelitian ini adalah untuk menjelaskan pengaruh atmosfer ritel, dan promosi terhadap emosi positif, pengaruh atmosfer ritel, promosi, dan emosi positif terhadap impulse buying, peran emosi positif sebagai pemediasi atas hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar. Populasinya adalah seluruh konsumen yang pemah berbelanja dan melakukan Impulse Buying di Hypermarket Carrefour Denpasar. Metode penentuan sampel yang digunakan adalah purposive sampling sehingga didapat jumlah sampel 112 responden. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial atmosfer ritel, dan promosi berpengaruh positif terhadap emosi positif. Secara parsial atmosfer ritel, promosi, dan emosi positif berpengaruh positif terhadap impulse buying. Emosi positif memediasi hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar. Kata Kunci: Atmosfer Ritel, Promosi, Emosi Positif, Impulse Buyin

Persepsi Mahasiswa Terhadap Penerimaan Sistem Digital Library Berbasis Technology Acceptance Model Pada Perpustakaan Pusat Univeristas Udayana Bali

This study aims to determine students' perceptions held reception of digital library systems based on the Technology Acceptance Model Udayana University Central Library. Quantitative research used in this study were obtained by distributing questionnaires and interviews with 60 respondents. Multiple linear regression analysis was used to analyze the data in this study. The results of the analysis conducted to obtain findings that the USAbility perception variables significantly positive effect on user acceptance at Udayana University Central Library. Further results obtained findings that perceived ease significantly positive effect on user acceptance at Udayana University Central Library. Suggestions can be obtained by the cooperation and provide information to the user's e-library to make it easier to use

Analisis Pengaruh Bauran Pemasaran terhadap Volume Penjualan pada PT. Hatten Bali di Kota Denpasar

The purpose of this study was to determine the effect of marketing mix variables simultaneously and Parsian on sales volume in PT. Hatten Bali. The research object is the marketing mix and volume of sales at PT. Hatten Bali. In this study, the population was around the end consumers (buyers) PT. Hatten Bali. Sampling technique used was random sampling with a sample size of 95 people. Collecting data using a Likert scale questionnaire. Data analysis techniques using multiple linear regression. The results showed the product, price, distribution and promotion channels simultaneously significant effect on the volume of sales at PT. Hatten Bali with F count = 1586.96 sig = 0.00. Product, price, distribution channels and promotions partially significant effect on the volume of sales at PT. Hatten Bali. Distribution channels are independent variables were the dominant influence on the sales volume

Pengaruh Brand Experince dan Brand Affect terhadap Kepuasan Konsumen Pengguna Produk Apple di Kota Denpasar

This study is about The Effect of Brand Experience and Brand Affect To Customer Satisfaction of Apple Product Users in Denpasar. The aim of this study was to determine the effect of brand experience and brand affect to customer satisfaction of Apple product users in Denpasar simultaneously and partially and also to determine which variables are the dominant on influence customer satisfaction of Apple product users in Denpasar. This study used 100 respondents by purposive sampling technique. Data were analyzed by using multiple linear regression analysis. The results showed that in simultaneous and partia, brand experience and brand affect had significant effect on customer satisfaction of Apple product users in Denpasar and brand experience has dominant influence than brand affect. Through these results, it can be concluded that brand experience and brand affect influences consumer satisfaction of Apple product users in Denpasar