Pengaruh Kesadaran Merek Dan Persespsi Kualitas Terhadap Loyalitas Merek Melalui Kepercayaan Merek Sebagai Variabel Intervening Pada Ponsel Nokia ( Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Diponegoro )

This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones

Rapid and Spesific Detection of Mycobacterium Tuberculosis Using Polymerase Chain Reaction

Background: Tuberculosis (TB) is one of the major causes of health burden worldwide, especially in lower middle-income countries. TB is caused by Mycobacterium tuberculosis (MTB) and characterized by severe condition incuding coughing and fever. Purpose: To review the current methods for detection of TB using Polymerase Chain Reaction (PCR). Review: several studies have been done to give valuable insight into TB transmission, diagnosis, and treatment, however research is constantly needed to decrease the incidence of eradicate TB. This infectious disease still give big health problem in all over the world by being second in causing high mortality rates after HIV/AIDS. A specific, sensitive, rapid and cheap method for TB and other mycobacteria diagnosis in clinical specimen is a desperate needed in the laboratory diagnosis and hence management of tuberculosis. PCR as one of nucleic acid amplification assays have revolutionized MTB detection. Since it was first invented in fifteen years ago, it's been through many developments. Conclusion: PCR is one of the most specific and sensitive method currently available for TB diagnosis that can also detect in in all types of specimens obtained from TB patients

Public Awareness About Symptoms and Prevention of Covid-19 in Benowo, Surabaya

Background: Since its first report, COVID-19 has remained a major threat worldwide. Various attempts were made to treat and prevent further transmission of COVID-19. In Indonesia, although the first case was reported nearly five months after the first case in Wuhan, the transmission was the Fastest among Southeast Asian countries. Several efforts have been made to prevent further transmission. Objective: Our community services program aimed to assess the public understanding of COVID-19 symptoms and the application of SHE (Self and Environmental Health) as a form of COVID-19 prevention. Method: We conducted counseling using a door-to-door method to increase the understanding of SHE as a form of COVID-19 prevention and then at the end of the visit, a questionnaire was given to measure the understanding of symptoms and prevention COVID-19 transmission. Results: After conducted the door-to-door counselling in Kandangan district, it is known that the public understanding of the symptoms and ways of preventing COVID-19 is quite good. The method of prevention that is understood by the public includes using masks, diligently wash hands, and maintain social distance in gathering. However, there are still people who do not understand (31.13%) that increasing their immune system by consuming nutritious and balanced food and exercise can also be used to prevent the transmission of COVID-19. Because a good immune system can prevent individuals from infection with pathogens such as COVID-19. Conclusion: The community has sufficient understanding of the symptoms and ways of preventing COVID-19 so that it is expected it can reduce the transmission of COVID-19 in Benowo District, Surabaya