2 research outputs found
The Impact of Servitization on Firm Performance: A Service Dominant (S-D) Orientation Perspective
Servitization (i.e., integrating service design, strategy, delivery, and processes) as a manufacturing firm strategy has produced ambiguous findings in its relationship with firm performance. Thus, we propose a service dominant (S-D) orientation approach to help firms develop capabilities needed to cover various methods of customer value co-creation to improve performance
The Moderating Effect of Firm Size on the Relationship Between Customer Collaboration, IT Capability, and Logistics Performance
This study explores the relationship among customer collaboration, information technology capabilities, and logistics performance in sustaining a firm’s competitive advantage. We further seek to understand whether the size of the focal firm moderates the relationship between 1) customer collaboration and logistics performance, and 2) IT capability and logistics performance