Marketing of Library Services and Products through Social Media: An Evaluation

Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library services and products to brand them visible in a broader way. This paper gives an overview of the concept of marketing of library services and products in the pretext of handiness of social networking technologies (SNT). The paper also discusses various social networking sites (SNS) such as Facebook, Twitter, Delicious, Youtube, Flickr etc. An outline of how the social media may successfully be applied to enhance the effectiveness in marketing library services and products is observed. Relative merits and challenges with adoption of SNS are also examined

Career effectiveness and its determinants

Study of careers has become an important aspect in the fast changing organizational context. It has come to be increasingly recognized at present, that career management is the responsibility of both the individual as well as the organization. This empirical study tries to understand the important elements of individual and organizational career practices that affect an employee’s career effectiveness. Most of the previous studies have used the objective terms of career success such as remuneration and position as the criterion variable. But since career outcome expectations vary across individuals and also since the concept of career itself has evolved over time, it was decided to use a more comprehensive concept of career outcome namely career effectiveness as the outcome variable. Career effectiveness as defined by Hall (2002) has both long-term orientation such as identity and adaptability as well as short-term orientation such as career attitudes and performance. Further both behavioral aspects such as performance and adaptability and individual subjective aspects such as identity and attitudes make it a more comprehensive way of assessing career outcome. The results of this research study indicate that individual determinants such as career planning and knowledge of organizational politics and organizational level determinants such as training and development support, quality of performance feedback and supervisory support explain significant variances in the determination of employee career effectiveness.

Classical Langevin dynamics of a charged particle moving on a sphere and diamagnetism: A surprise

It is generally known that the orbital diamagnetism of a classical system of charged particles in thermal equilibrium is identically zero -- the Bohr-van Leeuwen theorem. Physically, this null result derives from the exact cancellation of the orbital diamagnetic moment associated with the complete cyclotron orbits of the charged particles by the paramagnetic moment subtended by the incomplete orbits skipping the boundary in the opposite sense. Motivated by this crucial, but subtle role of the boundary, we have simulated here the case of a finite but \emph{unbounded} system, namely that of a charged particle moving on the surface of a sphere in the presence of an externally applied uniform magnetic field. Following a real space-time approach based on the classical Langevin equation, we have computed the orbital magnetic moment which now indeed turns out to be non-zero, and has the diamagnetic sign. To the best of our knowledge, this is the first report of the possibility of finite classical diamagnetism in principle, and it is due to the avoided cancellation.Comment: Accepted for publication in EP

Effective usage of e-resources

There is large quantity of subscribed e-resources which contain quality rich information in most of the technical institute libraries. In spite of advantages in terms of access and search capabilities, they are underused. Systematic plan has to be in place for their promotion of use. While a good ICT infrastructure is a prerequisite, it alone will not do. Proactive strategies are required and these need to be adopted imaginatively. Access to e-resources need to be made easier for both on campus and off campus users. Training will increase the confidence level of the users. Traditional awareness methods include: Personal visits, orientations, brochures, posters and displays. Newer technologies from the Web 2.0 such as RSS alert service, Blogs, Wikis and Face book make the interaction with the library not only interesting but also add more value

Design and Fabrication of a Miniature Drill Jig for Round Shaft Objects

This mini engineering project focuses on the design and fabrication of a precision drill jig specifically tailored for round shaft objects. The objective is to create a compact and efficient tool that ensures accurate and consistent drilling of holes in round shafts. The project involves careful measurement and analysis of the round shaft objects, followed by the design and construction of a sturdy frame to securely hold the objects in place during drilling. The fabrication process includes selecting suitable materials, cutting and shaping components, and drilling alignment holes. The final drill jig is tested for alignment and functionality, with adjustments made as necessary. The successful completion of this project will result in a novel and practical tool that can be utilized for precise drilling in various applications involving round shaft objects