KEBERLANGSUNGAN TOKO TRADISIONAL DI KOTA DENPASAR DILIAT DARI ORIENTASI PASAR DAN KEPUTUSAN PENDANAAN

In some parts of the world, the common problems faced by Small and Medium Enterprises (SMEs), including traditional stores, are lack of financial capital, lack of human resources, weak business networks and market penetration capabilities, unfavorable business atmosphere, lack of business media and infrastructure. Various problems faced by SMEs resulted in disruption to the increase in business continuity, the days of the decline in the number of traditional shops in the city of Denpasar. business continuity is measured by financial performance. Financial performance is influenced by various variables including funding decisions, in this case is the use of capital decisions that must be managed optimally. In addition to Funding Decisions, market orientation is a process and activity related to customer creation and satisfaction by continuously assessing the needs and desires of customers. Companies that want to be able to live and continue to grow always need capital to be able to finance the company's operations. The purpose of this study was to determine the sustainability of traditional shop business that is proxied by financial performance seen from funding decisions and market orientation. The object of this study is 139 traditional shops in Denpasar with the criteria classified as Small and Medium Enterprises, business owners from Bali and Hindus, the number of cashiers is no more than 1 unit. Data analysis is performed using partial least square (PLS). It was found that market orientation had a positive and not significant effect on business continuity. Funding decisions have a positive and significant effect on business continuity. Market orientation and funding decisions have a positive and significant effect

The Influence Effect of Entrepreneurial Orientation and Funding Decision Toward the Business Performance (A Study on of SMEs on Bali)

SMEs spa products are currently being sought by local and foreign tourists. SMEs spa product in Bali has been able to penetrate the international market. Various problems faced by SMEs cause interference to increase business performance. Business performance is measured by financial performance of SMEs. The present study determines the financial performance of SMEs spa, viewed of the funding decisions and entrepreneurial orientation. The subjects are 8 spa products existing in SMEs Bali registered in the Department of Cooperative and SMEs Bali Province. Data analysis was carried out using partial least squares (PLS). It was found that the entrepreneurial orientation has a positive and significant impact on the sustainability of the business. Funding decision significantly has positive effect on business continuity and entrepreneurial orientation