Homo Oeconomicus Quo Vadis? An Anthropological Introduction to the New Management Paradigm: The So-Called New Alternative Forms of Organization

There is a paradigm shift happening in management and organizing practices in the corporate world. This article aims at giving an overview of various approaches so that the technical language is easier and accessible to business anthropologists. Then it offers a brief case study of Premium Cola followed by anthropological concepts and reflections of key topics that are addressed with this paradigm shift

Opinions: Ethnographic Methods in the Study of Business

For this issue of the Journal of Business Anthropology, I approached a number of people who have conducted research in, with, on, or for business organizations of one sort or another and asked them to reflect upon their ethnographic experiences. What follows is a series of essays by scholars and practitioners ‒ many of them extremely experienced, but one at the beginning of her career ‒ who between them have provided us with a collation of exemplary practices and insights. It isn’t just restaurant kitchens and home cooking that provide ‘food for thought’, but cruise ships, art museums, General Motors, and an Austrian electrical company. Bon appetit