Animal welfare and human ethics: a personality study

We elicit concern for animal welfare in an incentivized, direct and real setup that allows us to separate genuine interest in animal welfare from confounding factors like advertisement, replacement arguments or image concerns. Subjects choose between intensive farming and organic living conditions for a laying hen. Opting for better living conditions is costly, but guarantees better food, daylight, and more space to the hen. Hence subjects have to trade off a selfish benefit (money) against the welfare of a hen. Our data shed light on a long-standing philosophical debate about the relationship between animal welfare and human ethics. We confirm that subjects with higher interests in the hen's well-being exhibit higher moral standards towards humans. Supporters of intensive farming are significantly less prosocial and open-minded, and more Machiavellian than others

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative nature gives rise to promotional benefits that do not accrue to posted-price sellers. We explore the nature and effects of these benefits and compare PWYW and NYOP using controlled lab experiments. We show that PWYW is a very aggressive strategy that achieves almost full market penetration. It can be profitable if there are promotional benefits and if marginal costs are low. In contrast, NYOP can be used profitably also if marginal costs are high and if there are no such benefits. It reduces price competition and segments the market. In a second experiment, we generate promotional benefits endogenously. We show that PWYW monopolizes the follow-up market but fails to be profitable. NYOP is less successful in penetrating the market but yields much higher profits

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the performance of these two pricing mechanisms. We show that both mechanisms can be successfully used to endogenously price discriminate. PWYW can be very successful if there is an additional promotional benefit to using PWYW and if marginal costs are not too high. PWYW is a very aggressive competitive strategy that achieves almost full market penetration. NYOP is a less aggressive strategy that can also be used if marginal costs are high. It reduces price competition and segments the market. Low valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller

Animal welfare and human ethics: A personality study

We elicit concern for animal welfare in an incentivized, direct and real setup that allows us to separate genuine interest in animal welfare from confounding factors like advertisement, replacement arguments or image concerns. Subjects choose between intensive farming and organic living conditions for a laying hen. Opting for better living conditions is costly, but guarantees better food, daylight, and more space to the hen. Hence subjects have to trade off a selfish benefit (money) against the welfare of a hen. Our data shed light on a long-standing philosophical debate about the relationship between animal welfare and human ethics. We confirm that subjects with higher interests in the hen’s well-being exhibit higher moral standards towards humans. Supporters of intensive farming are significantly less prosocial and open-minded, and more Machiavellian than others

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the performance of these two pricing mechanisms. We show that both mechanisms can be successfully used to endogenously price discriminate. PWYW can be very successful if there is an additional promotional benefit to using PWYW and if marginal costs are not too high. PWYW is a very aggressive competitive strategy that achieves almost full market penetration. NYOP is a less aggressive strategy that can also be used if marginal costs are high. It reduces price competition and segments the market. Low valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller

Buyer and seller data from pay what you want and name your own price laboratory markets

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a reference price. This paper describes buyer and seller data in a series of induced-value laboratory experiments that compare PWYW and NYOP in monopoly and competitive situations. Sellers are in a one-shot interaction with buyers. Sellers using customer-driven pricing mechanisms may exogenously or endogenously receive additional promotional benefits, for instance through word-of-mouth effects. The major findings based on the data presented here are reported in the paper "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?" (Krämer et al., 2017) [3]