3 research outputs found
Me-too Brand of Luxury Goods, Panacea or Poison?: Focusing on the Effect of Consumer Type and Product Type on Brand Attitude
- Author
- Aaker Jennifer L.
- Balabanis G.
- Barnett Jonathan
- Bearden William O.
- Bian X.
- Carpenter Gregory S.
- Cheema Amar
- Choi Yung Kyun
- Commuri Suraj
- D'Astous Alain
- Eastman Jacqueline K.
- Eric M. Olson
- Foxman E. R.
- Grossman Gene M.
- Howard D. J.
- Jacobs Laurence
- Kastanakis Minas N.
- Koschate-Fisher N.
- Kulviwat Songpol
- LaBarbera Priscilla A.
- Lai K. K.
- Le Roux Andre
- Leary Mark R.
- Leibenstein H.
- Loken B.
- Mason Roger
- Miceli Gaetano Nino
- Nia A.
- Ratner R. K.
- Ross Ivan
- Satomura T.
- Scott-Morton F.
- Shavitt S.
- Shim S. Y.
- van Horen Femke
- Warplo L.
- Wilcox Keith
- Zhou Lianxi
- 고인곤
- 김광수
- 김소정
- 김자영
- 김정희
- 김주호
- 박미정
- 박혜선
- 백경미
- 우석봉
- 유재미
- 이승희
- 장재임
- 정우영
- 주성래
- 황윤용
- Publication venue
- 'Korean Consumption Culture Association'
- Publication date
- Field of study
No full textA guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
- Author
- A Field
- A Herrmann
- A Mohnen
- A Oliansky
- AE Roth
- AE Schlosser
- AG Sawyer
- AH Church
- AJ Kimmel
- AK Smith
- AK Smith
- B Biais
- BC Perdue
- BJ Calder
- BJ Calder
- C Harbring
- C Helmberg
- C Robson
- C Schade
- CB Fisher
- CF Camerer
- Ch Homburg
- Ch Homburg
- Ch Homburg
- Ch Homburg
- CS Areni
- D Aaker
- D Barrera
- D Baum
- D Grether
- D Jobber
- D Read
- DC Montgomery
- DH Robertson
- DO Sears
- DP Schultz
- DR Cox
- DT Campbell
- E Aronson
- E Aronson
- E Deutskens
- E Ryu
- E Singer
- E Singer
- E Zimmermann
- EJ Johnson
- EL Deci
- F Gino
- FK Shuptrine
- FN Kerlinger
- FR Kardes
- GB Tunnell
- GD Jenkins Jr
- GW Harrison
- H Gachowetz
- H Lödding
- H Yuan
- HL Fromkin
- HR Lindman
- I Stelzl
- J Berger
- J Bortz
- J Cohen
- J Heyman
- J Jamison
- J Krahnen
- J Lee
- J-L Patry
- JD Hey
- JE Alevy
- JF Hair Jr
- JG Adair
- JG Griffin
- JG Lynch Jr
- JG Lynch Jr
- JG Lynch Jr
- JJ Burnett
- JM James
- JM James
- JS Mizes
- JW Hutchinson
- K Arzheimer
- K Bowlin
- K Burmeister
- K Burmeister-Lamp
- K Diehl
- K Jamal
- K Warriner
- K Wertenbroch
- K-N Lau
- KD Carlson
- KE Weik
- KN Krishnaswamy
- L Berkowitz
- L Christensen
- LB Christensen
- LJ Skitka
- M Anshen
- M Bertini
- M Brennan
- M Brennan
- M Lévesque
- M Maimaran
- M Weber
- MG Meloy
- MS Haigh
- MU Kalwani
- N Epley
- N Franke
- N Koschate
- Nicole Koschate-Fischer
- P Gendall
- P Malaviya
- P Williams
- PD Larson
- PE Green
- R Ashton
- R Croson
- R Eisenberger
- R Ferber
- R Hertwig
- R Hertwig
- R Hertwig
- R Hubbard
- R Schnell
- RE Petty
- RG Walters
- RM Hogarth
- RS Winer
- S Behnke
- S Bonetti
- S Misra
- S Sandri
- S Stadtmüller
- SE Maxwell
- SE Maxwell
- SS Smith
- Stephen Schandelmeier
- SW McDaniel
- T Hennig-Thurau
- T Langer
- TD Cook
- U Gneezy
- U-D Reips
- U-D Reips
- U-D Reips
- V Mittal
- V Sarris
- VG Morwitz
- VG Morwitz
- VL Smith
- VL Smith
- VL Smith
- VL Smith
- W Oakes
- W Stier
- WD Wells
- WL James
- WR Dill
- WR Shadish
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBrand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
- Author
- Aguirre-Rodriguez Alexandra
- Ahmed Sadrudin A.
- Anton P. Fenik
- Balabanis George
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Baldauf Artur
- Bhardwaj Vertica
- Diamantopoulos Adamantios
- Draganska Michaela
- Eisengerich Andreas B.
- Felicia N. Morgan
- Fiske Susan T.
- Gürhan-Canli Zeynep
- Halkias Georgios
- Hamzaoui-Essoussi Leila
- Helena F. Allman
- Insch Gary S.
- Katsikeas Constantine S.
- Keller Kevin Lane
- Kelly Hewett
- Kim Chung K.
- Kipnis E.
- Koschate-Fisher Nicole
- Kotabe Masaaki
- Kumar Nirmalya
- Labroo Aparna A.
- Lee Dongdae
- Lei Jing
- Leonidou Leonidas C.
- Leonidou Leonidas C.
- Liefeld John P.
- Low George S.
- Magnusson Peter
- Mandler George
- Martinez Eva
- Meyers-Levy Joan
- Milberg S.J.
- Monga Alokparna Basu
- Noseworthy Theodore J.
- Ozretic-Dosen Durdana
- Papadopoulos Nicolas
- Papadopoulos Nicolas
- Pappu Ravi
- Pappu Ravi
- Peracchio Laura A.
- Percy Larry
- Perdue Barbara C.
- Pharr Julie M.
- Pina Jose M.
- Punyatoya Plavini
- Quester Pascale G.
- Riefler Petra
- Riley Dall'Olmo
- Roedder John Deborah
- Roth Martin S.
- Samiee Saeed
- Samiee Saeed
- Shimp Terrence A.
- Steenkamp Jan-Benedict E.M.
- Steenkamp Jan-Benedict E.M.
- Sujan Mita
- Sung Yongjun
- Talay M. Berk
- Thakor Mrugank V.
- Torres Anna
- Usunier Jean-Claude
- Van Pham K.-Q.
- Verlegh Peeter W.J.
- Verlegh Peeter W.J.
- Weber Renee
- Xingyuan Wang
- Zeugner-Roth Katharina
- Zhou Lianxi
- Öszomer Aysegül
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
