Russian specialized periodicals in culture as a modern communicative channel

The key factor of modern society development is mass media, and nowadays its demanded business model is the translation of advertising informatio

Educational potential of new media

The paper defines the communicative and cultural status of new media, characterizes the socio-cultural and technological aspects of their dynamics; substantiates the necessity of elaborating mechanisms for systematization of heterogeneous information flows and elaborating criteria for their evaluation in the era of globalization of the media sphere, what implies a qualitatively different level of media competence of the audience, provided with such factors as media education, media coverage, media criticis