Assessment as the basis of a secondary nomination in the language of journalism

Assessment in journalism – a phenomenon communicatively diverse. As a logical and philosophical category, it is a judgment based on the positive or negative attitude of the subject to the evaluated object based on its comparison with the figurative standard. It is closely related to cognition: by reflecting objects and phenomena of objective reality, one simultaneously recognizes the world and evaluates it from certain points of view. In terms of various needs, aspirations, goals. The realm of assessment is based on the opposition "good - bad", where "good" is one that fits the idealized model of the macro and micro worlds, and "bad" is the one that does not fit that model. The logical basis of the assessment is to compare the results of human activity with the qualitative socio-psychological categories of the sphere of human cognition and make judgments about the value of the object