15 research outputs found
Validação do zoneamento ecológico do estado do Paraná para produção de sementes de soja
Determination of low-molecular-mass antioxidant concentrations in human respiratory tract lining fluids
Gonococcal ribosomes as skin test antigens. I. Preliminary tests of sensitivity and specificity.
Biosynthesis of D-alanyl-lipoteichoic acid in Lactobacillus casei: D-alanyl-lipophilic compounds as intermediates
Product Design Management and Global Competition
A global firm's success is conditioned by its ability to manage the system of corporate intangible assets (corporate culture, corporate identity and information system), and product intangible assets (product design, brand equity and pre/after-sales services). Corporate imitation and innovation processes have come to represent a primary condition to stand up to global competition on the markets, which takes the shape of identifying by the design management products with 'new' features to propose to customers that change in time and space. For global corporations, achieving a differential advantage in terms of product design therefore means designing an offer based on the best interpretation of specific distinctive characteristics, and to this end, information must be collected in continuum from the market, about customers and competitors