4 research outputs found

    Effect of gratification, utilitarian, and trust elements on the use of retail mobile banking app in Africa:a comparative study

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    Abstract Information and communication technology has ushered in an era where business organisations are striving to create value for their customers to ensure retention. Thus, mobile banking flexibility is one of the reasons for developing mobile apps for customers. Ubiquitous nature of mobile devices provides an opportunity to run retail banking apps where many people can use at anytime and anywhere to engage in banking transactions. Using these apps, we investigate comparatively, the effect of gratification, utilitarian, and trust elements towards the use of retail mobile banking apps in Ghana, Nigeria, and South Africa. The study conveniently collected data from mobile banking app users in three African countries. By analysing the data with SmartPLS, the results show a minor, major and no variations in the effect of Gratification, Utilitarian, and Trust elements towards the use of retail mobile banking app in the selected countries. These findings suggest that technology innovation inclusive should be encouraged in the development of retail mobile banking app in order to improve customer experience

    Social Media Usage for Computing Education : The Effect of The Strength and Group Communication on Perceived Learning Outcome

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    Social media has become an important platform where users share, comment, discuss, communicate, interact, and play games. Aside from using social media for personal, social, and business purposes, the use of social media has gained attention, particularly for collaborative learning in the educational sector. This paper examines the role of social media in computing education based on the use of WhatsApp social media group. Additionally, the study explores how social media usage by students influences their perceived learning outcomes. Given these aims, the study formulated four research hypotheses and tested using Partial Least Square Structural Equation Modelling. With the participants of three hundred and thirteen (n=313) students, the study found a positive relationship between social media usage for computing education and perceived learning outcomes. In addition, the study found a linear relationship between communication in- group and perceived learning outcomes. Finally, the study revealed that social media positively relates to tie strength, and that tie strength influences in-group communication.peerReviewe

    Unemployment, personality traits, and the use of Facebook does online social support influence continuous use?

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    Abstract Different personality traits respond differently to unfavourable life situations. Unemployment can have several negative social, economic, and domestic consequences. Many people use social media for a variety of reasons. The aim of this study is to examine the way different personality traits respond to Facebook in the period of unemployment. Data was obtained from 3,002 unemployed respondents in Nigeria. The study used regression model to analyse the data. Among the five personality traits, results indicated that the relationship between neuroticism and online social support was negative. However, the relationship between online social support and satisfaction was positive. The study highlights several theoretical and practical implications

    Social media usage for computing education:the effect of tie strength and group communication on perceived learning outcome

    No full text
    Abstract Social media has become an important platform where users share, comment, discuss, communicate, interact, and play games. Aside from using social media for personal, social, and business purposes, the use of social media has gained attention, particularly for collaborative learning in the educational sector. This paper examines the role of social media in computing education based on the use of WhatsApp social media group. Additionally, the study explores how social media usage by students influences their perceived learning outcomes. Given these aims, the study formulated four research hypotheses and tested using Partial Least Square Structural Equation Modelling. With the participants of three hundred and thirteen (n=313) students, the study found a positive relationship between social media usage for computing education and perceived learning outcomes. In addition, the study found a linear relationship between communication ingroup and perceived learning outcomes. Finally, the study revealed that social media positively relates to tie strength, and that tie strength influences in-group communication
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