MEASURING THE EFFECT OF SOCIAL MEDIA USE ON HOLIDAY PURCHASE AND HOLIDAY MOTIVATION ON REVISITS

Apart from working hours and personal needs of individuals, they need to spend time for fun, listening, many activities that bring together their interests and personal preferences. One of the most well-known of these needs is tourism activities. Behaviors that affect participation in leisure time tourism activities is an issue that needs to be examined. In this context, the aim of the research is to examine the holiday buying and holiday motivation, revisit behaviors of individuals using social media. The population of the research consists of individuals using social media in Eskişehir. With the convenience sampling method, 409 people from state universities throughout Eskişehir were reached in the form of face-to-face and online forms. In order to collect data, the Effect of Social Media on Tourists' Holiday Decisions developed by (Eşitti & Işık 2015), Purchasing Intent Scale developed by (Pavlou & Gefen, 2004), Tourism Motivation Scale developed by (Carrol & Alexandris, 1997) and finally (Altunışık) v.d, 2001) were used to use the Revisit Intention Scales. In the analysis of the data, SPSS 26 program was used and analyzes were made. In these analyzes, a positive and significant relationship was determined between the individuals' social media use, holiday purchase and holiday motivation, and revisit levels. As a result, it has been concluded that the high level of participation of individuals using social media in purchasing a holiday, together with their socio-economic status, positively affects their holiday motivations and revisit attitudes. In addition, the information obtained can be useful for tourism businesses, travel agencies and businesses serving in the recreation industry

Examining the motivation levels of university students to participate in touristic activities within the theory of planned behavior: Motivation of university students

In order to socialize, get rid of stress and the routine of daily life, relax, and return to work more efficiently, people plan their vacation time in advance, work for this plan, save money and even go into debt.  In this regard, this study aims to examine the relationship between the planned behavior levels of university students who tend to tourism activities as a leisure behavior and their motivation to participate in tourism activities and to examine which independent variables affect these two variables and how.  Within the scope of the study, a face-to-face survey was conducted with 603 university students studying at state universities in Ankara, Eskisehir, and Izmir.  In the first part of the study, the theory of planned behavior is introduced and explained with its sub-dimensions.  In the second part, the concepts of motivation and satisfaction in tourism are discussed.  As a result of the analysis, it was determined that planned behavior in tourism is affected by gender and income variables, especially in terms of perceived behavior control, and also, planned behavior positively affects the motivation for participation in tourism.  As a result of the research, the fact that we have to plan and design every activity we will do in advance, due to both Turkey's socio-economic situation and the fact that the working population is in the majority, directs us to more accessible and cheaper activities.  Since recreational activities are more easily accessible in this regard, participation of both university students and their parents in such activities will cause both the budget and more activities to be intertwined, not only tourism-oriented but also every month of the year, they will be able to relax, develop and rest with a certain quality and inexpensive activities.  In this regard, certain stereotypes of our society should be helped to break down, and their participation in recreational activities should be provided more intensely