STRUCTURAL CHANGE OR LOGICAL INCREMENTALISM? TURBULENCE IN THE GLOBAL MEAT SYSTEM

In the last ten years the global meat industry has encountered numerous critical events related to food safety and food quality. These events in turn have caused the industry to re-evaluate how the meat supply chain functions and how to service the new social attributes demanded in the market place. Issues like source-verified, non-GMO, and organic are becoming important sources of product differentiation. How should firms in the meat supply chain respond? This study uses a needs assessment approach with meat supply chain managers and direct cataloguing of retail meat cases to better understand how the US meat supply chain is reacting to the turbulence in the industry.Livestock Production/Industries,

STRUCTURAL CHANGE OR LOGICAL INCREMENTALISM? TURBULENCE IN THE GLOBAL MEAT SYSTEM

In the last ten years the global meat industry has encountered numerous critical events related to food safety and food quality. These events in turn have caused the industry to re-evaluate how the meat supply chain functions and how to service the new social attributes demanded in the market place. Issues like source-verified, non-GMO, and organic are becoming important sources of product differentiation. How should firms in the meat supply chain respond? This study uses a needs assessment approach with meat supply chain managers and direct cataloguing of retail meat cases to better understand how the US meat supply chain is reacting to the turbulence in the industry

Enhancing Food Safety, Product Quality, and Value-Added in Food Supply Chains Using Whole-Chain Traceability

A robust whole chain traceability system can limit consumers’ exposure to potentially hazardous foods, improve supply chain management, and add value to consumer products. However, fragmented supply chains present special challenges. In the beef industry, for example, producers have resisted participation in whole chain traceability because of high cost relative to value and concerns about disclosing proprietary information, among others. A multi-disciplinary team from universities, private firms, and a foundation has developed and tested a pilot proprietary centralized data whole chain traceability system that addresses many of these obstacles. This system would facilitate a precision agriculture approach to beef production and marketing. While the remaining challenges are serious, the benefits to society, consumers, and businesses from widespread adoption of whole-chain traceability systems are potentially large