25 research outputs found
Social media responses and brand personality in product and moral harm crises: Why waste a good crisis?
The purpose of this research is to understand the process of attitudinal changes towards a brand in crisis and the brand’s communication around the crisis by utilising balance theory and brand personality. Four crisis case studies were selected and data was collected from brands’ Twitter platforms on either side of the crisis event horizon. Results demonstrate an opportunity to update the balance theory approach in a crisis by considering the type of crisis (product harm vs. moral harm) relative to brand personality (brand competence vs. brand character). Balance theory helps explain how consumer attitude changes occur through a crisis. Further, the mapping of brand communications in social media over four selected case studies show that brand personality identity can change as a result of a crisis and demonstrate how brand managers can actively frame their online communication to help the brand to recover more effectively from a crisis
Reducing the burden of surgical harm: a systematic review of the interventions used to reduce adverse events in surgery1)
Neoadjuvant bevacizumab, oxaliplatin, 5-fluorouracil, and radiation in clinical stage II-III rectal cancer
A phase II study of complete neoadjuvant therapy in rectal cancer (CONTRE): The Brown University Oncology Group.
Complete neoadjuvant therapy in rectal cancer (CONTRE): A Brown University Oncology Research Group phase II study.
Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude
Thinking and Reading like a Scientist: Librarians as Facilitators of Primary Literature Literacy
Model-Based Sensitivity Analysis and Experimental Investigation of Perlite Grain Expansion in a Vertical Electrical Furnace
Enhancing Nurse and Physician Collaboration in Clinical Decision Making Through High-fidelity Interdisciplinary Simulation Training
OBJECTIVE: To determine whether interdisciplinary simulation team training can positively affect registered nurse and/or physician perceptions of collaboration in clinical decision making