Services marketing in the hospitality economy: An exploratory study

Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid change. In order to survive in this demanding market place, service organisations have only one choice, to successfully develop and launch new services. However, the failure rate of new service projects is high, because the knowledge on how new services should be developed is limited. Unfortunately, unlike tangible new product development practices which have the benefit of extensive research into how successful new products are developed, the service sector has only recently begun to explore ways to ensure the success of new services. Therefore, this study focuses on a better understanding of how successful new hotel services are developed and investigates the factors, which have impact on success or failure in new service development (NSD) in the hotel sector. The results of the exploratory study are summarised in a conceptual model for further research.Innovation process, services marketing, new product development, new service development, critical success factors, hotels - tourism, Marketing,

Digital Business Strategy: An Empirical Analysis of Mission statement content and Financial Performance

The mission statement identifies the fundamental raison d\u27être of an organization. However, developing such a document seems to be quite difficult, since most businesses end up crafting a meaningless text. Indeed, it is crucial to evaluate the content of the mission statement. The purpose of this chapter is to examine the relationship between the components of mission statement and financial performance in e-businesses. This was accomplished through one way ANOVA and t-test analysis. The findings of the research indicated that there isn’t a positive relationship between the mission statement and the performance of digital businesses. In addition, it was revealed that only one component had a positive and statistically significant correlation with a financial index. All other correlations were weak and statistically insignificant

Services marketing in the hospitality economy: An exploratory study

Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid change. In order to survive in this demanding market place, service organisations have only one choice, to successfully develop and launch new services. However, the failure rate of new service projects is high, because the knowledge on how new services should be developed is limited. Unfortunately, unlike tangible new product development practices which have the benefit of extensive research into how successful new products are developed, the service sector has only recently begun to explore ways to ensure the success of new services. Therefore, this study focuses on a better understanding of how successful new hotel services are developed and investigates the factors, which have impact on success or failure in new service development (NSD) in the hotel sector. The results of the exploratory study are summarised in a conceptual model for further research

Information Systems Strategy and Strategy-as-Practice: Planning Evaluation in SMEs

Small-medium enterprises (SMEs) have been negatively affected by financial crisis and managers try to deal with the environmental uncertainty. They make efforts to increase innovation and competitive advantage, so IT executives develop IS focusing only on technical issues and ignoring SMEs’ strategy. The most important challenge which SMEs face and led to the failure of IS plans is the lack of strategic planning. Thus, the purpose of this paper is to indicate the phases of Strategic Information Systems Planning (SISP) which contribute to a greater extent of success. Data were collected from IS executives in Greek SMEs. Factor Analysis is performed on the detailed items of the SISP process and success constructs. Findings indicated that IS executives are not aware of analyzing the external IT environment and evaluating opportunities for IS development. Furthermore, they do not formulate IT strategies and priorities, so they cannot anticipate risks and crises