The Effect of Marketing Mix on Patient Loyalty: Study at Dental and Oral Hospital in Wetlands

ABSTRACT Based preeliminary research survey, more than 50% of patients in RSGM Gusti Hasan Aman were integration patients. The purpose is other cluster patients such as patients who come to the polyclinic and also specialist patients will also increase significantly such as visits by integration patients, and they will become loyal patients to the hospital. The aims of this study is to analyze the effect of marketing mix on patient loyalty. This study uses a type of analytic observational research. The research design used was cross sectional. The population in this study were all patients who had been outpatient at RSGM Gusti Hasan Aman. The number of samples in this study were 67 patients consisting of general patients and BPJS patients. The sampling technique used is a non-probability sampling technique, namely purposive sampling. The instrument used in this research is a questionnaire. Most of the respondents are loyal, have a good perception of the service. The results stated price (p value = 0.555), place (p value = 0.906) and promotion (0.818) had no significant effect on general patient loyalty. Meanwhile, product (p value = 0.035), people (p value = 0.012), process (p value = 0.020), and physical evidence (p value = 0.035) have a partially significant effect on patient loyalty. Conclusion: Marketing mix has an effect of 55.6% on general patient loyalty and BPJS at the Gusti Hasan Aman Dental and Oral Hospital. The rest is influenced by other factors. Keywords: Marketing Mix, Patient Loyalty, Wetlands, Public Patients, BPJ

Educational Dental Keychains Application in Student Team Achievement Division : Implementation of Dental and Oral Health Promotion

ABSTRACT The implications of effective, efficient, attractive dental and oral health promotion are closely related to a person's level of awareness and behavior in improving the maintenance of oral health and hygiene. The purpose of this community service is to implement the use of Educational Dental Keychains in Student Team Achievement Division as an effort to promote oral health.  The method used 6 steps, they are consisting of conveying goals and motivating students, convey goals and information, motivating students, organizing and guiding students in study groups, evaluating learning outcomes, clarification and feedback by experts and giving awards.: The application of Educational Dental Keychains in the Student Team Achievement Division as an effort to promote dental and oral health has a good influence on students' dental and oral knowledge and a good understanding of students' dental and oral health knowledge. Student knowledge increased descriptively and statistically. The use of Educational Dental Keychains and the STAD health promotion method can be applied as an effort to increase oral and dental health knowledge in children. Keyword: Educational Dental Keychains, health promotion, Student Team Achievement Division, Dental and Oral Health Knowledge, Childre