sj-pdf-1-jmx-10.1177_00222429221148978 - Supplemental material for Understanding Customer Participation Dynamics: The Case of the Subscription Box

Supplemental material, sj-pdf-1-jmx-10.1177_00222429221148978 for Understanding Customer Participation Dynamics: The Case of the Subscription Box by Nita Umashankar, Kihyun Hannah Kim and Thomas Reutterer in Journal of Marketing</p