Section 3 of The Competition Act: Selective Distribution Agreements and Luxury Goods

Through this Research Paper, the author aims to establish that it may be vital for luxury brands to develop an elaborate selective distribution system in order to choose its authorized sellers and distributors. This distribution system cannot be said to be a violation of Sec. 3 of the Competition act, as such a distribution system is necessary to promote its brand image as well as to preserve its aura of luxury, that it delivers or promises to deliver to its consumers