Customer Perception of Trust towards Virtual Banking Adoption in Malaysia

Trust is one of the factors in many studies was tested and does significantly affects the adoption of virtual banking. However, studies with regards to customer perceive trust in relation to virtual banking adoption in Malaysia is limited. Due to low customers’ adoption in internet and mobile banking in Malaysia, this Study was conducted to evaluate customers’ perception on trust in adopting virtual banking. 402 samples from local and foreign banks customers in Malaysia was selected. Sample selection was based on convenience sampling technique and quantitative method has been applied to evaluate the study objectives. Through the descriptive analysis and research findings, it has been evaluated that only integrity affects customer perceived trust in virtual banking in Malaysian context. The research represents future implications for local banks in Malaysia to attract virtual banking customers by strengthening its’ measure with regards to security and reliability and benevolence. However, the results obtained in this study are limited to questionnaires distributed within the Klang Valley. Future researchers may expand its boundary by taking a diverse sample and including qualitative approach. Keywords: Customer Perception; trust; virtual banking adoptio

MEASURING BURNOUT OF HUMAN SERVICE WORKERS: TESTING THE COPENHAGEN BURNOUT INVENTORY IN SRI LANKAN CONTEXT

Measuring of directly unobservable or latent variables has been a serious concern among researchers engaged in quantitative research in the fields like social sciences, and humanities. This is mainly because of the challenges in quantifying the data related to latent variables. Purpose of this article was to test the reliability of the English version of the Copenhagen Burnout Inventory (CBI) developed in Denmark during the PUMA (Danish acronym for Project on Burnout, Motivation and Job Satisfaction) Project in Sri Lankan context with a sample of 180 pre service ESL teachers. The data analysis shows how certain items in the CBI work in a different cultural setting. The overall conclusion was that the English version of the CBI is a reliable tool to measure burnout status of pre service ESL teachers in Sri Lanka.  Article visualizations

INTERNET AND DATA SECURITY – UNDERSTANDING CUSTOMER PERCEPTION ON TRUSTING VIRTUAL BANKING SECURITY IN MALAYSIA

Trust, security, and privacy have been factors in many studies, were tested, and do significantly affect the adoption of virtual banking. However, studies with regards to customer perceive trust in relation to virtual banking adoption in Malaysia is limited. Due to low customers' adoption of the internet and mobile banking in Malaysia, this study was conducted to evaluate customers' perception of trusting internet and data security in adopting virtual banking. In this study, 402 samples were collected from local and foreign bank customers and were analyzed using SPSS and AMOS. Sample selection was based on convenience sampling technique, and quantitative method has been applied to evaluate the study objectives. Through the descriptive analysis and research findings, it has been evaluated that that customer perception on Privacy (Pr) does not significantly and positively influence virtual banking adoption in Malaysia.  And, the analysis in this study has also proven the hypothesis on Privacy (Pr) to be not valid. However, Privacy (Pr) is found significantly important in many studies. Further analysis showed weak agreement on customers perception with regards to their privacy protection in its' virtual banking platform. However, various study previous conducted have proven Privacy (Pr) to be significant in influencing adoption of virtual banking services. Therefore, perhaps Malaysian local banks should also focus on improving its' virtual banking strategy with regards to Privacy (Pr). The results obtained in this study are limited to questionnaires distributed within the Klang Valley. Future researchers may expand its boundary by taking a diverse sample and including qualitative approach.   Article visualizations