An application of factor analysis to assess the influences of digital marketing on the brand building

This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This study helps to identify the relationship between digital marketing and brand building in the Kurdistan Region. Through quantitative research methodology, judicial sampling was used to collect data from 184 respondents, the study targeted people who use iPhones. The scope of this study was conducted in Halabja, Sulaimani and Erbil through questionnaire forms in South Iraqi Kurdistan. The findings show that digital advertising is a significant factor in differentiating the iPhone brand, increasing brand awareness and enhancing familiarity with product variety. The study suggests that businesses should incorporate digital marketing strategies into their marketing mix to build their brands effectively

The Impact Of Social Media Marketing On Buying Behavior Of Ladies

Social media has impacted society in significant ways on the fiscal, political, and societal levels over the past ten years. Traditional media's impact is waning, but social media platforms are being adopted globally at an unprecedented rate, highlighting the extraordinary nature of the social media phenomenon. This study examines the effects of social media and influential personalities within social media on women’s buying behaviour, and the extent to which social media influences women’s buying behaviour. For this purpose, online survey forms were distributed to 226 women aged 18 to over 55 years. In addition to demographic information including age, education, income, marital status and social media types including Facebook, Instagram, Snapchat, WhatsApp, Twitter, and YouTube, we have six questions for the independent variable social media and five for the dependent variable setting female buying behaviour. Our data were analysed with the help of SPSS. The results show that part of women’s buying behaviour is determined by social media marketing. Other changes attributed to other factors that influence women’s buying behaviour

Impact of Digital Marketing, Such As Social Media Marketing, Mobile Marketing and E-Mail Marketing, On Customer Buying

Digital marketing is the promotion of a product or buying and selling behavior through electronics and the Internet. From this perspective, this study was conducted to find out the role and impact of each of the three types of digital marketing (social media marketing, email marketing, mobile marketing). The significance of our research is that it enables people to have a clear understanding about digital marketing and how the use of technology and digital marketing changes their buying attitudes. The research was conducted through a survey through the publication of Google forms on several residents of the Kurdistan Region aged 18 to over 50 years and residents of Halabja and Sulaimani and the surrounding areas of Halabja and Sulaimani and surrounding areas. About 250 respondents were recruited which were obtained through an adaptive questionnaire. Conclusion We found that all three types of digital marketing influence customers’ purchases separately, but both types of digital marketing (social media marketing, email marketing) play a role in encouraging people to buy digitally. This will cause the Kurdish people to trust the digital market and gradually replace the traditional market. In conclusion, this study shows that digital marketing has been able to influence customer’s buying behavior and encourage them to do more in this way

The Role of Knowledge Management in Higher Education Institutions (Colleges and Universities)

The objective of this study is to understand the role of knowledge management in higher education institutions. This study aims to know to review the literature on knowledge management in general and its application to higher education institutions in particular. This study shows the importance of the KM in the academic sector or the role of the KM in advancing higher education. Indeed, the academic environment is a treasure trove of knowledge, but it is not well organized and therefore also useless and leads to repetition of the activity. However, KM has been accepted in a large number of sectors, organizations, institutes, universities, colleges, and the higher education sector in general, and the full potential of KM has been delivered. Previous research also sought to shed light on the importance of linking study with higher education. The contribution of this study is a practical and actionable step-by-step plan as well as a theoretical framework for the importance of the role of successful knowledge management in higher education institutions

Factors contributing to vitamin D deficiency in Erbil, Iraq: A statistical investigation

Summary: Background & Aims: Scientific evidence supports vitamin D's ability to prevent and treat a wide range of diseases, and its physiological importance extends to calcium balance and bone health. This study aimed to find the factors associated with vitamin D deficiency in Erbil, Iraq. Methods: For the study, data was gathered through a questionnaire in some private laboratories in Erbil, Iraq, between October 2020 and October 2021. Three sections make up the study: questions about demographics, questions regarding vitamin D, and questions about the effects of vitamin D insufficiency on the human body. Descriptive statistics, an independent sample test, a chi square test, a one-way ANOVA, and factor analysis were utilized to determine vitamin D deficiency using SPSS Version 28. Results: The core findings demonstrated that while the mean vitamin D measurement for smokers was greater than for non-smokers, the mean vitamin D measurement for outside house sun exposure was higher than inside house sun exposure. People believe that low vitamin D levels are to blame for their tooth loss, Alzheimer's disease, weight gain, and dizziness, respectively. Conclusion: This study highlights the significant role of vitamin D in maintaining overall health and well-being. It reveals that factors such as smoking and outdoor sun exposure are associated with varying vitamin D levels. Additionally, public perceptions link low vitamin D levels to conditions like tooth loss, Alzheimer's disease, weight gain, and dizziness. This underscores the importance of addressing vitamin D deficiency as a potential preventive measure against various health issues in the population of Erbil, Iraq