3 research outputs found

    Does COVID -19 Effect Intention to Adopt Mobile Banking Services? Role of Decomposed Theory of Planned Behavior

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    Abstract: This study aims to measure the impact of this disruption on customers’ intention to adopt Mobile Banking Services (MBS) offered during the pandemic.  This model is designed based on DTPB with a modification of COVID-19. The data were collected from 150 respondents through the convenience sampling technique. The data were analyzed on SPSS and Jamovi, to measure the structure model. According to the results, the relationship of attitude with behavioral intention is significantly positive. However, Social influence does not show any significant direct relationship with behavioral intention. The results also showed the significant positive effect of the direct impact of perceived behavioral control over behavioral intention. The variable representing COVID-19 also showed a direct significant effect on behavior. The findings revealed that the COVID-19 pandemic positively impact the customer’s behavioral intention to adopt MBS and significantly mediated the impact of PBC and social influence. However, customers’ attitudes did not alter by this pandemic. Study provides implications for banking managers to optimize their advanced MBS to attract customers and enhance their attraction towards mobile banking applications. Especially the customers of rural areas can be beneficial for the banking sector. Along with this, banks can also target the educated section of society who has the skill and capabilities to use the technology for their benefit and are technology savvy. The incorporation of DTPB in the banking sector during COVID-19 could implicate theoretical contribution in disruption situations

    Accelerating Firm’s Operational Performance through GSCM Practices and Lean Management: A Case of the Textile Sector of Karachi

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    Sustainable performance remains a debate among the business community however, achieving it remains a challenge. Globally, firms have incorporated different initiatives to gain efficiency and effectiveness, but developing nations are still in transit. Operationalization of green initiatives to gain operational performance was rare in Asian literature and practice. Therefore, this study was conducted to examine the role of green supply chain management practices that impact a firm’s operational performance and the mediating role of lean management in the textile sector of Karachi. A quantitative method was used in this research study and data were collected from 184 respondents from the textile sector of Karachi through a convenience sampling technique. The data were analyzed by partial least structural equation modeling (PLS-SEM) through Smart PLS 3.0. The results indicated that lean management significantly mediates the relationship between green manufacturing, green procurement, and operational performance. Whereas eco-design without lean management does not positively affects operational performance. This study recommends local companies adopt green practices religiously to compete internationally and to educate workers and suppliers about the importance of using these practices

    Do risk tolerance and financial literacy impact the investment intention of securities investors in Pakistan?

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    This paper aims to investigate the applicability of the Theory of Planned Behavior (TPB) in examining individuals’ behavioral intention to invest in the capital market. This study extends the TPB model by considering the role of Risk tolerance as a factor in influencing the individuals’ behavioral investment intentions. The study investigates the mediating impact of financial literacy on the relationship between TPB and investment intentions. This paper is based on a cross-sectional approach. The research model is tested through structural equation modeling (SEM). Data were collected from 114 individuals from Karachi, Lahore, and Islamabad, Pakistan through a survey questionnaire and analyzed through Smart PLS software. The results of this study reveal the role of risk tolerance and financial literacy over the investment intention of financial securities. This study indicates that attitude, subjective norms, perceived behavioral control and risk tolerance significantly impact investment intentions. The findings signify that financial literacy can increase the intention of investing in financial securities. However, our study shows that having financial literacy does not reduce the risk concerns of investing in securities. This study expands on the well-established TPB model by incorporating risk tolerance and moderator of financial literacy behavioral intentions. It also extends the applicability of the TPB in the area of investment decision-making toward all financial securities. This study is limited to the financial sectors of Karachi and can be extended to cross-country evaluation of the effect of financial literacy on risk tolerance
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