Main preferences–mixed logit model outputs.

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Fig 3 -

Weighted mean preferences (relative utilities) for vaccination campaign features, among (a) vaccinators and (b) hesitators.</p

Survey tool.

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Preferences by latent class membership–mixed logit model outputs.

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Weighted mean preferences (relative utilities) for vaccination campaign features, in total population (N = 2,985).

Weighted mean preferences (relative utilities) for vaccination campaign features, in total population (N = 2,985).</p

Survey flow diagram for analysis sample.

Numbers are unweighted. Survey was delivered between March 15 to March 22, 2021.</p

Characteristics and COVID experiences of participants.

Characteristics and COVID experiences of participants.</p

Weighted multinomial logit model: Predictors of latent class membership for “service features”, “vaccine features” and “indifferent” preference groups relative to the “social proof” preference group (13.2%).

Weighted multinomial logit model: Predictors of latent class membership for “service features”, “vaccine features” and “indifferent” preference groups relative to the “social proof” preference group (13.2%).</p

Marginal probability of belonging to latent class group by demographic characteristics and vaccination intention.

The red x-line represents overall probability of class membership in the population. “Vaccine features” group includes “single dose”, “two-dose” and “vaccinate once” latent classes.</p

Preferences by vaccination status and intention–mixed logit model outputs.

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