48 research outputs found

    Journalists as a professional community

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    Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ рассматриваСтся ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Π΅ ΠΎΠ±Ρ‰Π½ΠΎΡΡ‚ΡŒ Турналистов Ρ‡Π΅Ρ€Π΅Π· Ρ‚Π°ΠΊΠΈΠ΅ аспСкты, ΠΊΠ°ΠΊ содСрТаниС Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ, ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Π΅ цСнности, Π½ΠΎΡ€ΠΌΡ‹ ΠΈ ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΡƒΡŽ ΠΈΠ΄Π΅Π½Ρ‚ΠΈΡ‡Π½ΠΎΡΡ‚ΡŒ. ОсобоС Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ удСляСтся ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΠ΅ трансформации ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… цСнностСй Турналистов.The article deals with the professional community of journalists, which is revealed through such aspects as the content of the activity, professional values, norms and professional identity. Particular attention is paid to the transformation of the professional values of journalists

    Modern Economic Conditions and Impact of the Tax Regime on the Legalization of Self-Employment: Russian and Foreign Experience

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    This article analyzes Russian and international experience in approaches to taxation of self-employed individuals and their impact on the legalization of activities based on modern economic conditions. The purpose of the study is to conduct a comparative characteristic of the criteria for determining self-employed persons and various forms of their taxation in Russia and abroad at the present stage. The special tax regime for the self-employed in Russia has been in effect since 2019 and is one of the youngest in the tax system, so the analysis of foreign experience in the taxation of self-employed persons is of particular practical interest. The authors analyze global statistics on the number of self-employed persons and identify trends in their changes not only in the Russian Federation, but also in some foreign countries, especially in the light of the development of digital technologies and the emergence of new opportunities for independent activity by individuals. The research made it possible to draw intermediate conclusions for Russia at this stage of the new regime implementation: whether modern tax regimes stimulate the development of self-employment, how optimal these regimes are for legalizing citizens ' income, and what trends of foreign countries in the field of self-employed taxation may be relevant for modern Russia

    Risks of Small and Medium-Sized Businesses Attracting to Government and Municipal Procurement and Economic Growth

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    One of the strategic goals in the Russian Federation is to relieve social tension by increasing the number of people employed in the segment of small and medium enterprises (hereinafter - SMEs) up to 25 million people by 2024. In order to stimulate the development of this segment, the Government of the Russian Federation sets the task of expanding the access for SMEs to the procurement system. That’s why the analysis of the existing mechanism for attracting SMEs to procurement is of interest. The primary purpose of the study is to investigate the peculiarities of SME involvement in procurement within the framework of two main laws operating in the sphere of procurement activity and problems arising in the procurement’s organization and economic growth. The practice of procurement activity is accompanied by the emergence of risks that affect the procurement result. These risks are inherent both to customers and suppliers of procurement activities. In the article risks are classified by stages of procurement activity. In particular, risks of poor-quality performance of the contract arise long before the stage of its conclusion. In the conclusion, recommendations are made which can be directed to solving the issues of SMEs access to procurement

    Unified Agricultural Tax - Unique Form of Tax Regulation of Agricultural and Food Supply Chain Manufacturers Activities

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    In the economic system of any state, the level of development of agriculture plays an important role. In view of the fact that a huge part our countrys territory is occupied by agricultural lands, this topic is quite relevant for Russia. The article examines the issues of food supply chain and agricultural producers state regulation. In more detail in the article, the application of the Russian tax system for food supply chain and agricultural commodity producers is considered. The peculiarities of applying a food supply chain and single agricultural tax, determining the tax base and the structure of calculating this tax are also considered. The article gives attention and analyzed the place of the single agricultural tax in the revenues of the consolidated budget of the Russian Federation for several years. The author outlines the advantages and disadvantages of applying a single agricultural tax in Russia. The authors concluded that it is necessary to improve the single agricultural and food supply chain tax, which will help increase the application of the tax by agricultural commodity producers

    Agrobacterium-mediated transformation of <i>Nicotiana glauca</i> and <i>Nicotiana sylvestris</i>

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    Agrobacterium-mediated transformation is the most popular approach for obtaining transgenic plants nowadays. There are plenty of protocols developed for different plant species. These protocols usually include the medium composition, the technology for preparing plant explants and cultivation conditions, as well as the choice of agrobacteria strains. Nicotiana tabacum, or cultivated tobacco, was one of the first successfully transformed plant species. Nicotiana tabacum is a model object in plant genetics, particularly due to its ability for transformation and regeneration. N. tabacum is a naturally transgenic plant since its genome contains a cellular T-DNA acquired from Agrobacteria. The significance of cT-DNA for plants has not yet been established. Some assume that cT-DNA can increase the ability of plants to regenerate due to some of the genes they contain. For example, rolC has been shown to affect the hormonal balance of plants, but the molecular mechanisms underlying this have yet to be found. RolC is also somehow involved in the secondary metabolism of plants. Like N. tabacum, Nicotiana glauca produces a wide range of secondary metabolites and contains an intact rolC gene in its genome. At the same time, unlike N. tabacum, N. glauca is a diploid species, which makes it more suitable for genetic engineering approaches. Nicotiana sylvestris is one of the ancestral species of N. tabacum and does not contain cT-DNA. The aim of this work was to develop a protocol for transformation and regeneration of N. glauca and N. sylvestris. We managed to find an optimum ratio of auxins and cytokinins that promotes both active callus formation and organogenesis in N. glauca and N. sylvestris leaf explants. The developed technique will be useful both for fundamental research that includes the N. glauca and N. sylvestris species, and for practical application in the pharmaceutical industry and biosynthesis

    Youth Practices in Yekaterinburg in Implementing the Right to the City

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    Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ прСдставлСн социологичСский Π°Π½Π°Π»ΠΈΠ· ΠΌΠΎΠ»ΠΎΠ΄Π΅ΠΆΠ½ΠΎΠΉ активности, Π½Π°ΠΏΡ€Π°Π²Π»Π΅Π½Π½ΠΎΠΉ Π½Π° ΠΏΡ€Π΅ΠΎΠ±Ρ€Π°Π·ΠΎΠ²Π°Π½ΠΈΠ΅ городского пространства. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹, ΠΏΠΎΠ»ΡƒΡ‡Π΅Π½Π½Ρ‹Π΅ Π² Ρ…ΠΎΠ΄Π΅ опроса ΠΌΠΎΠ»ΠΎΠ΄Π΅ΠΆΠΈ (N = 800), ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΈ Π²Ρ‹Π΄Π΅Π»ΠΈΡ‚ΡŒ ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½Ρ‹Π΅ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Π΅ ΠΏΡ€Π°ΠΊΡ‚ΠΈΠΊΠΈ, Ρ€Π°ΡΠΊΡ€Ρ‹Ρ‚ΡŒ ΠΏΡ€ΠΈΡ‡ΠΈΠ½Ρ‹ активности, Π±Π°Ρ€ΡŒΠ΅Ρ€Ρ‹.The publication presents a sociological analysis of youth activity aimed at transforming urban space. The results obtained during a survey of young people (N = 800) made it possible to identify specific social practices, to reveal the reasons for activity, barriers.ИсслСдованиС Π²Ρ‹ΠΏΠΎΠ»Π½Π΅Π½ΠΎ ΠΏΡ€ΠΈ финансовой ΠΏΠΎΠ΄Π΄Π΅Ρ€ΠΆΠΊΠ΅ РЀЀИ ΠΈ БвСрдловской области (β„– 20-411-660012 Ρ€_Π°)

    The Influence of Changes in Media Consumption on the Professional Values of Journalist Students

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    Changes in the forms of communication and media consumption inevitably affect media content producers, including journalists. Based on the results of an online survey of students of journalism (n = 202), the article states that journalist students strive to work in convergent media. Fact-checking, accuracy, honesty have leading positions in the system of professional values of journalist students. Thus, the professional values of students-journalists are determined by changes in the practices of media consumption.ИзмСнСния Π² Ρ„ΠΎΡ€ΠΌΠ°Ρ… ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ ΠΈ ΠΌΠ΅Π΄ΠΈΠ°ΠΏΠΎΡ‚Ρ€Π΅Π±Π»Π΅Π½ΠΈΠΈ Π½Π΅ΠΈΠ·Π±Π΅ΠΆΠ½ΠΎ Π²Π»ΠΈΡΡŽΡ‚ Π½Π° ΠΏΡ€ΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡ‚Π΅Π»Π΅ΠΉ ΠΌΠ΅Π΄ΠΈΠ°ΠΊΠΎΠ½Ρ‚Π΅Π½Ρ‚Π°, Π² Ρ‚ΠΎΠΌ числС Π½Π° Турналистов ΠΈ Турналистику ΠΊΠ°ΠΊ ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΡŽ. ΠžΠΏΠΈΡ€Π°ΡΡΡŒ Π½Π° Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ ΠΎΠ½Π»Π°ΠΉΠ½ опроса студСнтов Турналистов (n=202), Π² ΡΡ‚Π°Ρ‚ΡŒΠ΅ утвСрТдаСтся, Ρ‡Ρ‚ΠΎ студСнты-Турналисты стрСмятся Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ Π² ΠΊΠΎΠ½Π²Π΅Ρ€Π³Π΅Π½Ρ‚Π½Ρ‹Ρ… БМИ, Π²Π΅Π΄ΡƒΡ‰ΠΈΠ΅ ΠΏΠΎΠ·ΠΈΡ†ΠΈΠΈ Π² систСмС ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… цСнностСй студСнтов-Турналистов Π·Π°Π½ΠΈΠΌΠ°ΡŽΡ‚ Ρ„Π°ΠΊΡ‚Ρ‡Π΅ΠΊΠΈΠ½Π³, Ρ‚ΠΎΡ‡Π½ΠΎΡΡ‚ΡŒ, Ρ‡Π΅ΡΡ‚Π½ΠΎΡΡ‚ΡŒ. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±Ρ€Π°Π·ΠΎΠΌ, ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Π΅ цСнности студСнтов-Турналистов ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΡΡŽΡ‚ΡΡ измСнСниями Π² ΠΏΡ€Π°ΠΊΡ‚ΠΈΠΊΠ°Ρ… мСдиапотрСблСния

    Professional values of soviet and post-soviet journalists

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    The article attempts to characterize the similarities and differences in the professional values of Soviet and modern journalists based on in-depth interviews. The traditional professional values of journalists and their transformation in the modern society are revealed.Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ прСдпринята ΠΏΠΎΠΏΡ‹Ρ‚ΠΊΠ° ΠΎΡ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ΠΈΠ·ΠΎΠ²Π°Ρ‚ΡŒ различия Π² ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… цСнностях совСтских ΠΈ постсовСтских Турналистов Π½Π° основС Π³Π»ΡƒΠ±ΠΈΠ½Π½Ρ‹Ρ… ΠΈΠ½Ρ‚Π΅Ρ€Π²ΡŒΡŽ. Π Π°ΡΠΊΡ€Ρ‹Π²Π°ΡŽΡ‚ΡΡ Ρ‚Ρ€Π°Π΄ΠΈΡ†ΠΈΠΎΠ½Π½Ρ‹Π΅ ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Π΅ цСнности Турналистов ΠΈ ΠΈΡ… трансформация Π² соврСмСнном социумС

    β€œProfessional Orientations of Journalists in the Face of the Mediatization of Society”

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    Π ΡƒΠΊΠΎΠΏΠΈΡΡŒ поступила Π² Ρ€Π΅Π΄Π°ΠΊΡ†ΠΈΡŽ: 14.03.2021. ΠŸΡ€ΠΈΠ½ΡΡ‚Π° ΠΊ ΠΏΡƒΠ±Π»ΠΈΠΊΠ°Ρ†ΠΈΠΈ: 17.04.2021.Received: 14.03.2021. Accepted: 17.04.2021.ЦСлью Π΄Π°Π½Π½ΠΎΠΉ ΡΡ‚Π°Ρ‚ΡŒΠΈ являСтся исслСдованиС трансформации ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… ΠΎΡ€ΠΈΠ΅Π½Ρ‚Π°Ρ†ΠΈΠΉ Турналистов Π² условиях ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ общСства. ΠœΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΡ опрСдСляСтся ΠΊΠ°ΠΊ двусторонний процСсс, Ρ€Π°Π·Π²ΠΈΠ²Π°ΡŽΡ‰ΠΈΠΉΡΡ Π² ΠΏΠ΅Ρ€ΠΈΠΎΠ΄ распространСния Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, Π˜Π½Ρ‚Π΅Ρ€Π½Π΅Ρ‚Π° ΠΈ Π½ΠΎΠ²Ρ‹Ρ… ΠΌΠ΅Π΄ΠΈΠ°, Π² Ρ€Π°ΠΌΠΊΠ°Ρ… ΠΊΠΎΡ‚ΠΎΡ€ΠΎΠ³ΠΎ ΠΌΠ΅Π΄ΠΈΠ° ΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Π΅ институты ΠΎΠΊΠ°Π·Ρ‹Π²Π°ΡŽΡ‚ Π΄Ρ€ΡƒΠ³ Π½Π° Π΄Ρ€ΡƒΠ³Π° Π²Π·Π°ΠΈΠΌΠ½ΠΎΠ΅ влияниС. Началу процСсса ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ способствуСт Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠ΅ Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ, ΠΏΠΎΠ²Ρ‹ΡˆΠ΅Π½ΠΈΠ΅ доступности Π˜Π½Ρ‚Π΅Ρ€Π½Π΅Ρ‚Π°, смартфонов ΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… сСтСй для Π·Π½Π°Ρ‡ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎΠΉ части насСлСния. ΠΠ°ΠΈΠ±ΠΎΠ»ΡŒΡˆΠ΅ΠΌΡƒ влиянию ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ ΠΏΠΎΠ΄Π²Π΅Ρ€ΠΆΠ΅Π½Ρ‹ институт Турналистики ΠΈ ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Π°Ρ Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ Турналиста. Для исслСдования трансформации ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… ΠΎΡ€ΠΈΠ΅Π½Ρ‚Π°Ρ†ΠΈΠΉ Турналистов Π² условиях ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ общСства ΠΌΡ‹ ΠΏΡ€ΠΎΠ²Π΅Π»ΠΈ Π² ΠΏΠ΅Ρ€ΠΈΠΎΠ΄ с 2020-Π³ΠΎ ΠΏΠΎ 2021 Π³ΠΎΠ΄ ΡΠ΅Ρ€ΠΈΡŽ Π³Π»ΡƒΠ±ΠΈΠ½Π½Ρ‹Ρ… ΠΈΠ½Ρ‚Π΅Ρ€Π²ΡŒΡŽ с Турналистами (N = 10), Π° Ρ‚Π°ΠΊΠΆΠ΅ ΠΎΠ±Ρ€Π°Ρ‚ΠΈΠ»ΠΈΡΡŒ ΠΊ Π²Ρ‚ΠΎΡ€ΠΈΡ‡Π½ΠΎΠΌΡƒ Π°Π½Π°Π»ΠΈΠ·Ρƒ Π΄Π°Π½Π½Ρ‹Ρ… ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½Ρ‹Ρ… ΠΈ российских социологичСских исслСдований, ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ‹Ρ… с 2012-Π³ΠΎ ΠΏΠΎ 2016 Π³ΠΎΠ΄. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π° ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΈ Π·Π°ΠΊΠ»ΡŽΡ‡ΠΈΡ‚ΡŒ, Ρ‡Ρ‚ΠΎ Π² условиях ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ общСства Турналист, ΠΏΡ€Π΅ΠΆΠ΄Π΅ всСго, ΠΎΡ€ΠΈΠ΅Π½Ρ‚ΠΈΡ€ΠΎΠ²Π°Π½ Π½Π° Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΡŽ, которая, Π² свою ΠΎΡ‡Π΅Ρ€Π΅Π΄ΡŒ, ΠΏΡ€ΠΈΠ²Π»Π΅ΠΊΠ°Π΅Ρ‚ Ρ€Π΅ΠΊΠ»Π°ΠΌΠΎΠ΄Π°Ρ‚Π΅Π»Π΅ΠΉ. ΠšΡ€ΠΎΠΌΠ΅ Ρ‚ΠΎΠ³ΠΎ, происходит дСсакрализация ΠΎΠ±Ρ€Π°Π·Π° Турналиста Π² связи с Ρ‚Π΅ΠΌ, Ρ‡Ρ‚ΠΎ аудитория вовлСкаСтся Π² процСсс производства новостСй. Π’ условиях Π±ΠΎΡ€ΡŒΠ±Ρ‹ Π·Π° Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΠΈ Π΄ΠΎΠ²Π΅Ρ€ΠΈΠ΅ Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ Π°ΠΊΡ‚ΡƒΠ°Π»ΠΈΠ·ΠΈΡ€ΡƒΡŽΡ‚ΡΡ ΠΏΡ€ΠΈΠ½Ρ†ΠΈΠΏΡ‹ опСративности ΠΈ Ρ„Π°ΠΊΡ‚Ρ‡Π΅ΠΊΠΈΠ½Π³Π°. Π§Ρ‚ΠΎ касаСтся этики Турналиста, Π² ΠΏΡ€ΠΈΠΎΡ€ΠΈΡ‚Π΅Ρ‚ ставятся Π½Π΅Ρ„ΠΎΡ€ΠΌΠ°Π»ΠΈΠ·ΠΎΠ²Π°Π½Π½Ρ‹Π΅ ΠΏΡ€Π°Π²ΠΈΠ»Π° повСдСния, принятыС Π² ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΎΠΉ Ρ€Π΅Π΄Π°ΠΊΡ†ΠΈΠΈ, Π² Ρ‚ΠΎ врСмя ΠΊΠ°ΠΊ Π½ΠΎΡ€ΠΌΡ‹, Π·Π°ΠΊΡ€Π΅ΠΏΠ»Π΅Π½Π½Ρ‹Π΅ Π² ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½Ρ‹Ρ… кодСксах, отходят Π½Π° Π²Ρ‚ΠΎΡ€ΠΎΠΉ ΠΏΠ»Π°Π½. БниТаСтся ΡƒΡ€ΠΎΠ²Π΅Π½ΡŒ свободы ΠΈ нСзависимости Турналиста, Ρ‡Ρ‚ΠΎ сами профСссионалы ΡΠ²ΡΠ·Ρ‹Π²Π°ΡŽΡ‚ с политичСским ΠΈ экономичСским Π΄Π°Π²Π»Π΅Π½ΠΈΠ΅ΠΌ ΠΈ Π½ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΠ²Π½ΠΎ-ΠΏΡ€Π°Π²ΠΎΠ²Ρ‹ΠΌΠΈ ограничСниями. ВлияниС Π½Π° Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ Турналиста ΠΎΠΊΠ°Π·Ρ‹Π²Π°ΡŽΡ‚ Ρ€Π΅Π΄Π°ΠΊΡ‚ΠΎΡ€Ρ‹, Π²Π»Π°Π΄Π΅Π»ΡŒΡ†Ρ‹ БМИ, рСдакционная ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠ° издания, Π²Π½ΡƒΡ‚Ρ€Π΅Π½Π½ΠΈΠ΅ убСТдСния ΠΈ Π»ΠΈΡ‡Π½Ρ‹Π΅ цСнности. По мнСнию Турналистов, ΠΎΠ±Ρ€Π°Π· профСссионала ΠΎΠ±Ρ€Π΅Ρ‚Π°Π΅Ρ‚ Π² Π³Π»Π°Π·Π°Ρ… общСства Π½Π΅Π³Π°Ρ‚ΠΈΠ²Π½ΡƒΡŽ окраску Π² силу сниТСния довСрия ΠΊ Ρ€Π°Π±ΠΎΡ‚Π½ΠΈΠΊΠ°ΠΌ БМИ. НаконСц, процСссы ΠΌΠ΅Π΄ΠΈΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΠΈ приводят ΠΊ ситуации ΠΏΠ΅Ρ€Π΅ΠΈΠ·Π±Ρ‹Ρ‚ΠΊΠ° ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΈ, ΠΎΡ‚Ρ‡Π΅Π³ΠΎ возрастаСт риск ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ выгорания Турналистов.The article studies the transformation of professional orientations of journalists in the context of the mediatization of society. Researchers defi ne mediatization as a two-way process that refers to the development of digital technologies, the spread of the Internet and new media within which media and social institutions mutually infl uence each other. The advancement of digital technologies, the increased availability of the Internet, smartphones, and social networks for a wider population trigger the mediatization process. The institute of journalism and the professional activity of a journalist is the most vulnerable to mediatization. To study the transformation of professional orientations of journalists in the context of the mediatization of society, we carried out a series of in-depth interviews with journalists (N = 10) in 2020–2021. We also analyzed data from international and Russian sociological studies made between 2012 and 2016. The results showed that under the mediatization of society, it is the audience that guides a journalist. And this, in turn, attracts advertisers. In addition, there occurs β€˜a desacralization’ of the image of the journalist since the audience is involved in the news production process. In the face of the struggle for the attention and trust of the audience, there emerges the necessity to update the principles of effi ciency and fact-checking. As for the ethics of a journalist, the informal rules of conduct, adopted in a particular publication are the priority, while the norms enshrined in professional codes fade into the background. The freedom and independence of the journalist are declining, which professionals themselves associate with political and economic pressure and regulatory restrictions. Editors, media owners, the editorial policy of a publication, inner convictions, and personal values β€” all of this affects the journalist’s activities. According to journalists, the image of a professional acquires a negative colouring in the public eye due to the erosion of the credibility of media practitioners. Finally, mediatization processes lead to over-information, which increases the risk of journalists’ burnout
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