76 research outputs found
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Corporate reputation and B2B inter-firm partnerships
In our networked world today, business-to-business (B2B) inter-firm partnerships are
increasingly a feature of the organisation. At the same time, corporate reputation has been
strongly identified as a key factor in the success of organisations (Fombrun & Van Riel,
2004; Fryxell & Wang, 1994). However, reputation has most often been looked at from the
perspective of a single organisation and how its stakeholders perceive it. By comparison,
less attention has been paid to the importance of the reputations of organisations when they
form a partnership. This is surprising given that partnerships are to be found in so many
walks of life today including business, sport, the arts and the media.
B2B partnerships are often the subject of significant investments and it is therefore important
to understand the value that can be derived from them. An example of a successful B2B
partnership is that of the Boeing Company with Rolls-Royce plc. The reputations of each are
synergistic and together they are seen as pioneers in greener air travel with the new Trent
1000 range of multi-fuel (kerosene/biofuel mix), efficient and quiet jet engines used as part of
the 787 Dreamliner product family of commercial aircraft.
Successful partnerships are those in which close collaboration arises because of synergistic
skills and complementary outlooks that result in positive outcomes. These partnerships have
reputations, and in some cases create a strong advantage over competitors by broadcasting
a jointly fostered sense of identity and culture with employees and a sense of community
and loyalty that attracts other stakeholders. If the reputations of such partnerships are
important to those within the dyadic exchange (Bennett & Gabriel, 2001; Arend, 2009), then
there is merit in assessing the impact of partnership reputation more widely in a network
setting. This report discusses the importance of corporate reputation and the characteristics
and outcomes that result from such B2B partnership reputations. It is based upon work
conducted jointly at Henley Business School and Albers School of Business and Economics
at the University of Seattle, and which has been published in the Industrial Marketing
Management journal (Money et al, 2010)
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Unpacking the mechanism by which psychological ownership manifests at the level of the individual: a dynamic model of identity and self
Increasing prominence of the psychological ownership (PO) construct in management studies raises questions about how PO manifests at the level of the individual. In this article, we unpack the mechanism by which individuals use PO to express aspects of their identity and explore how PO manifestations can display congruence as well as incongruence between layers of self. As a conceptual foundation, we develop a dynamic model of individual identity that differentiates between four layers of self, namely, the “core self,” “learned self,” “lived self,” and “perceived self.” We then bring identity and PO literatures together to suggest a framework of PO manifestation and expression viewed through the lens of the four presented layers of self. In exploring our framework, we develop a number of propositions that lay the foundation for future empirical and conceptual work and discuss implications for theory and practice
The Evaluation of CRM Systems: A Behavior Based Conceptual Framework
Research-in-progress on the evaluation of mandatory Customer Relationship Management Information Systems (CRM IS) is presented. The business problem is presented, followed by converging theoretical considerations, which assist in making the case for a wider conceptualisation of CRM evaluation which values a social perspective of CRM IS use at boundary-spanning professional (BSP) and customer levels. An emotions based conceptual framework for use in evaluating CRM IS from this social perspective is then presented, building on a theory of emotional expression. The framework is explained and then discussed in terms of how the framework can be applied and data outputs analysed in a field analysis context. The broader research programme aims to test and validate the model according to the details given and through doing so, further understanding of the impact of CRM IS from this behaviours based, social perspective
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Do investors care about corporate tax?
This paper conducts a comprehensive examination of the link between corporation tax payment and financial performance in the UK. We find no discernible link between tax rates and stock returns for the UK, no matter how tax payment is measured. This is true throughout the sample period and for both customer-facing and non-customer-facing companies. However, allowing for industry norms and a host of firm characteristics, companies with lower effective tax rates have significantly higher levels of stock market risk. Firms that are reported in the newspapers in a negative way in relation to their level of corporation tax payment experience small negative stock returns, which are partially reversed within a month. However, the initial negative effects and subsequent rebound are both more pronounced for smaller companies. News announcements of the potential involvement of a firm in a corporate inversion (expatriation) result in steeper and much longer-lasting falls in share prices, whereas news stories of a more general nature relating to a firm's tax avoidance or tax payments have little noticeable effect
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Why are older investors less willing to take financial risks?
We investigate the link between age and tolerance of financial risks in the context of attitude to risk questionnaires completed by clients when meeting their financial advisors. Using a unique database comprising the responses to over half a million such questionnaires, we show that risk tolerance declines at an increasing, albeit slow, rate with age. We investigate the explanatory power of the ability to bear losses, declining investment horizon and retirement effects, finding that these variables have considerably greater explanatory power for the cross-section of risk aversion than age, and that they are only able to partially mediate the link between age and risk tolerance. We are unable to uncover any evidence that declining cognitive abilities among older investors are able to explain their lower willingness to take financial risks. Overall, our results are indicative of a modest age effect in risk tolerance that cannot be attributed to changes in other observable characteristics that differ between younger and older investors
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From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living
Individual action is important in addressing challenges of sustainability. However, marketing scholars and practitioners need to better understand what motivates sustainable living.
Semi-structured interviews with 35 individuals self-identifying as sustainable shed light on motivations and identity expression in sustainable living. Four Drive Theory, and Personal and Social Identity Theory (operationalized through the Dynamic Model of Identity Development), provide this study’s guiding theoretical framework. Data analysis was informed by the Gioia methodology.
Individuals differently express their personal and social identities through sustainable living, and are differently motivated to live sustainably. Those expressing personal identity salience through sustainable living draw on a broader set of motivations than those expressing social identity salience. This results in varying levels of commitment to sustainable living, with differences also found in individuals’ personal satisfaction derived from their sustainable living efforts. Based on these findings, a novel typology of sustainable individuals is developed.
The study is limited by its focus on one geographic area and relatively small sample size. A key implication is the need to consider both personal and social identity when studying behavior in other marketing contexts.
The research provides important insights for marketing practitioners, policymakers, and others seeking to better categorize sustainable individuals and target marketing messages to encourage sustainable behaviors.
This paper contributes to marketing scholarship by providing new insights on the role of identity and motivations in sustainable living. It introduces a novel typology of sustainable individuals, founded on differences in identity expression and motivational drives, which are also associated with the range of sustainable behaviors people engage with and how individuals make sense of these behaviors
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To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products
Little is known in the current literature about the factors affecting retail investor (RI) propensity to engage with financial products other than their attitude towards financial risk (ATFR). This study explores the role of a number of variables, thematically grouped into domain-specific (product information and attitudes towards finance) and general impact factors (life variables). Data from 970 UK-based RIs, collected in 2017 across a variant of products, suggest that when analysed thematically, variables related to product information emerge as the most important group of influence factors. While the relevance of ATFR is also vindicated in the findings of this study, the results bring a dose of life-context to situations of financial decision-making by illustrating that information about the product as well as life variables matter significantly, in particular negative emotions and sensation seeking – thereby highlighting a duty of care towards potentially vulnerable people. The study discusses implications arising from the findings in relation to research, practice and policy
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Experience wears the trousers: exploring gender and attitude to financial risk
Are men more tolerant of investment risk than women, and if so, why? In this paper we examine gender differences in attitudes to financial risk using a very large database of questionnaires completed in the context of real investment decisions. We find that men are more financially risk tolerant than women, but this difference cannot be explained by differences in age, employment patterns or by the effect of being in- versus out-of-work. We do, however, find that previous investment experience plays a significant explanatory role. We also observe that, following discussion with a financial advisor, the riskiness of the investment products selected by women are modified to a greater extent from their revealed risk preferences than those of men. We also find that where the risk tolerances of wives and husbands differ when they visit an advisor together, the preferences of the man have a stronger effect on the finally selected joint product when the wife is more risk tolerant than her husband, where she has a lower status job, or where she has less financial experience. Our research provides new evidence on the reasons why women take less financial risk than men and on the outcomes that result when men and women interact in a decision-making process
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“The ladies are not for turning”: exploring how leader gender and industry sector influence the corporate social responsibility practices of franchise firms
This study of 246 franchise firms in Spain explores differences in Corporate Social Responsibility (CSR) practices
as a function of a leader's gender and the industry sector. The results suggest that female-led firms engage more
with normative CSR, while male leadership prompts a more instrumental approach. Overall, B2B companies
engage more in instrumental CSR, while there are no significant differences between B2B and B2C firms in
normative CSR. Interestingly, the results indicate that female-led firms engage more in CSR practices (normative
and instrumental) in the B2B sector compared to B2C. Male-led firms, by contrast, tend to do so more in
instrumental CSR in the B2C sector, thus operating more instrumentally when the outlook appears more promising. The results challenge existing theories whereby female-led firms may engage more in CSR in the B2C sector
as opposed to B2B. The results support theories proposing that female-led firms adopt more of a stewardship
theory approach in the B2B sector, building relationships and social capital through activities such as CSR. The
findings extend the state-of-the-art on how gender may influence CSR practices in both type (normative or
instrumental) and circumstance (B2B or B2C)
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Building employee relationships through corporate social responsibility: the moderating role of social cynicism and reward for application
We explore the role of deeply held beliefs, known as social axioms, in the context of employee–organization relationships. Specifically, we examine how the beliefs identified as social cynicism and reward for application moderate the relationship between employees’ work-related experiences, perceptions of CSR, attitudes, and behavioral intentions toward their firm. Utilizing a sample of 130 retail employees, we find that CSR affects more positively employees low on social cynicism and reduces distrust more so than with cynical employees. Employees exhibiting strong reward for application are less positively affected by CSR, whereas their experiences of other work-related factors are more likely to reduce distrust. Our findings suggest the need for a differentiated view of CSR in the context of employee studies and offer suggestions for future research and management practice
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