Identificação dos segmentos atendidos pelo site Seu Crédito Digital

Este Trabalho de Conclusão do Curso de Administração de Empresas da Universidade Federal do Rio Grande do Sul buscou identificar o perfil, o interesse e a segmentação dos leitores do site Seu Crédito Digital, o qual é um site especializado em matérias relacionadas a finanças, com foco em serviços digitais oferecidos por fintechs. Ademais, este mercado está tendo uma expansão exponencial porque, obviamente, os consumidores buscam cada vez mais soluções digitais para suas vidas. O método de pesquisa utilizado foi o quantitativo e a coleta de dados se deu por meio de uma survey. O estudo foi feito com uma amostra de 604 leitores que responderam a 26 perguntas alocadas no site com o objetivo de conhecê-los mais afundo e de fornecer informações pertinentes para os sócios criadores do site. De acordo com a análise dos resultados, a maioria dos leitores são do sexo masculino (59,15%) e têm idade entre 30 a 59 anos. Entre estes o grupo de 40 a 49 anos conta com 33,56%, em seguida aparece o grupo de 50 a 59, com 26,71% e os leitores de 30 a 39 anos são representados por 20,70%. A maioria é casada ou está em uma união estável (49,42%), sendo os solteiros representados por 34,89%. A região Sudeste é bastante expressiva, contando com 49,66%, ou seja, quase a metade dos leitores. Outro dado importante extraído da pesquisa é que a maioria dos respondentes (52,33%) vive com esposo(a) e filho(s). Já os que completaram o ensino médio são representados por 38,25%, e os que têm ensino médio incompleto por 15,23%. Por fim, os leitores com ensino superior são 14,57% e os com ensino superior incompleto, 13,58%. Finalmente, utilizando-se da análise de classe latente, que identificou os leitores com características semelhantes, o público foi divido em quatro subgrupos, mutuamente excludentes, chamados: Subgrupo 1 (21,7%), Subgrupo 2 (21,7%), Subgrupo 3 (27,8%) e Subgrupo 4 (28,9%).This final paper of the Business Administration Course of the Federal University of Rio Grande do Sul (UFRGS – Brazil) sought to identify the profile, interests and segmentation of the readers of the site Seu Crédito Digital. It is a website specialized in articles related to finance which focuses on digital services offered by fintechs. This market is exponentially expanding because consumers are increasingly seeking digital solutions for their lives. The quantitative research method was used, and data collection was done through a survey. The study was conducted based on 604 subjects who answered 26 questions placed on the website. The data was collected so that a deeper knowledge of the reader public could be acquired, and pertinent information could be provided to the website owners. According to the analysis of the results, the majority of the readers is male, with 59.15%, and is between the ages of 30 and 59. The age group from 40 to 49 years is 33.56%, followed by the 50 to 59 years, with 26.71%, and by the 30 to 39 years, represented by 20.70%. Most of the subjects are married or are in a stable union (49.42%), while single subjects are represented by 34.89%. The majority of the readers is from the Southeast region of the country (49.66%), and lives with spouse and children (52.33%). Those who have completed high school are 38.25%, and those who have incomplete secondary education are 15.23%. Subsequently, readers with higher education were 14.57%, and with incomplete higher education were 13.58%. Finally, latent class analysis was used. The software identified readers with similar characteristics, thus, they were divided into four subgroups, which were named after these characteristics: Subgroup 1, Subgroup 2, Subgroup 3, and Subgroup 4

The sum of fears in cancer patients inside the context of the COVID-19

The pandemic resulting from COVID-19 has led to the collapse of the health system in dozens of countries. Parallel to clinical risk, the appearance or intensification of psychiatric symptoms has also been documented. The identification of groups at risk is essential for the establishment of preventive and therapeutic strategies. Cancer patients appear to be especially vulnerable both from a clinical and psychiatric perspective. Problems related to contamination and the cancer treatments themselves are intertwined, causing a sum of patients' fears to arise, which can cause mental effects. This study aims to review and investigate the impact of COVID-19 on the mental health of cancer patients and indicate possible support strategies

Multiple clinical risks for cannabis users during the COVID-19 pandemic

The pandemic caused by Sars-CoV-2 (COVID-19) has been a great concern for public and mental health systems worldwide. The identification of risk groups is essential for the establishment of preventive and therapeutic strategies, as for substance users. During COVID-19 pandemic, there was an increase in the use of psychoactive substances during the lockdown, including cannabis. This commentary reviews relevant findings and discusses scientific evidence on the risks of worse clinical and psychiatric complications due to coronavirus disease COVID-19 in subjects who use cannabis. Although they are not included as a risk group in the health recommendations for that disease, they may have a more vulnerable respiratory system to viral diseases. There are certain similarities between the harmful cardiovascular and respiratory effects of cannabis use and those of smoking. Due to the different modes of smoking, cannabis chemicals are retained in the body for longe and may also contain other toxic substances such as tar, a substance found in tobacco and which has been associated with the development of lung cancer, bronchitis and pulmonary emphysema. Therefore, we discuss if individuals who use cannabis regularly might be more vulnerable to COVID-19 infection. This population deserves more clinical attention worldwide and this manuscript can help clinicians become more aware of cannabis risks during pandemics and develop specific intervention strategies

Problematic consumption of online pornography during the COVID-19 pandemic : clinical recommendations

The coronavirus disease (COVID-19) pandemic is one of the greatest contemporary challenges. Feelings of fear and uncertainty triggered by this pandemic have had noxious effects on people’s mental health. This seems to have increased during quarantine and there is evidence of an intensification of reward-directed behavior. Nevertheless, there are few studies dealing with pornography consumption during this period. The aim of this manuscript is to contextualize this phenomenon during the pandemic and suggest some clinical recommendations on the matter

Childhood trauma subtypes may influence the pattern of substance use and preferential substance in men with alcohol and/or crack-cocaine addiction

Objective: To compare the prevalence and subtypes of childhood maltreatment (CM) between individuals with and without substance use disorder (SUD) and investigate the influence of different traumas on the preferential use of substances and the severity of dependence. Methods: The sample consisted of 1,040 men with SUD (alcohol users [n=315], crack-cocaine users [n=406], multiple-substance users [n=319]) and 201 controls. The Childhood Trauma Questionnaire (CTQ) and the Addiction Severity Index-6 (ASI-6) were used to assess CM and drug-use patterns. Results: Individuals with SUD had a higher prevalence of CM than controls (63.4 vs. 28.1%, respectively). Exposure to physical trauma was associated with alcohol use disorder and severity of alcohol use. In contrast, emotional trauma was associated with use of multiple substances and severity of drug use in crack-cocaine users. Conclusions: This study corroborates the association of CM with SUD susceptibility. Our results suggest that the type of CM may influence preferential substance use and addiction severity. In this sense, physical traumas are more associated with alcohol use, while emotional and sexual traumas favor use of multiple drugs, especially crack cocaine. These findings may help the development of tailored prevention and intervention strategies