Repositioning of PR Field in Developing Countries

There is a big question in the market whether companies are giving a real equity for public relations (PR) field in developing countries. In developing countries, unfortunately, managers are not giving full support for PR professional in their institutions. Companies apply some of the marketing communication (MC) elements while trying to reach their target market and focus on the elements that can show performance in a short term, mostly because they want to return their investment in a short term. Advertising and sales promotion activities are measurable in a short run, and PR and sales force performance are measured in a long run; hence, companies prefer to allocate their budget more for their shortterm activities than long‐term activities because they perceive all as extra cost, which is not true. Thus, managers have to believe that MC campaign is not an extra cost and that it is a type of communication investment for good corporate image and reputation for the public. This chapter is emphasizing what PR professionals are doing in their fields will be discussed in detail. Thus, this chapter is important because it is guiding the companies that have operations in developing countries about what they will expect from their PR professional when they build on their strategic communication

Developing Countries’ Marketing Communication Role in School Culture

Marketing communication has a vital role for organization?s internal and external representation in the marketing environment. Also, it creates a planned communication process for each organization attempt to become successful in the marketplace. Communication gives chances to organizations explaining, creating, and communicating information; it has a role to exchange the communicative messages mutually in terms of verbal and visual representation. In developing islands, service sectors are more developed and controlled by some Ministries. Education sector is controlled by Ministry of Education. Thus, school management must apply specific curriculum. According to Hofstede?s cultural dimensions theory, quality versus quantity of life dimension focuses on whether society concentrates on quality or quantity of the life. Thus, private schools analyzed under profit-oriented institutions. This chapter is going to explore the role of marketing communication in private school culture. Firstly, it analyses current situation of private schools, marketing communication applications in the process of building their school cultures by using quantitative method, and then develop an ideal model of marketing communication for institutions that reflects their school cultures. This chapter is going to be valuable for school managers and be a guideline for them while they are trying to apply the marketing communication tactics

Congenital coronary-pulmonary artery fistula originating from right and left coronary artery

Coronary artery fistula (CAF) is a rare congenital anomalywith an incidence of 1 in 50 000 live births. The fistula wasobserved at the right coronary artery in 53%, the left coronaryartery in 42% and both coronary artery in 5% of thecases. Echocardiography examination in a 46 year-oldwoman with the symptoms of chest pain, palpitation anddyspnea revealed a severe mitral valve insufficiency anda moderate to severe tricuspid valve insufficiency. A CAForiginating from the proximal part of the left anterior descendingartery (LAD) and another fistula originating fromosteal part of the right coronary artery (RCA) were detectedby coronary angiography. Both fistulas were draininginto the main pulmonary artery. The coronary artery fistulaclosed under cardiopulmonary by-pass. Mitral insufficiencyoriginated from the posterior leaflet was diagnosedintra-operative exploration, and thereafter it was repairedwith mitral annuloplasty including a quadrangular resectionand use of a 32 No St Jude mitral ring. Tricuspid valvewas repaired with Calangos Ring annuloplasty. Followingsix day hospital stay, the woman was discharged free ofany symptom.Key words: Dyspnea, double arteriovenous fistula, mitral and tricuspid insufficienc

Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study

In today’s marketing world, there are highly competitive business environments in every industry. The companies try to survive, and their strategical conceptual thinking and entrepreneurship levels help them to be unique in their industry. The innovative ideas and alterations on consumer behavior create success stories in the future survival of the companies. Ingoes is a real estate platform that brings real estate buyers and sellers together and must be research case since it is the first mobile application for property market in Northern Cyprus. Thus, this chapter is helpful as a literature source for mobile application sector usage of marketing communication strategies when they are newly entering in their markets. Diffusion of innovation theory is considered while analyzing Ingoes brand. The aim of this study is to focus on the diffusion of innovation for mobile application marketing perspectives. This chapter covers both quantitative and qualitative research method content analyses by focusing on Ingoes new media usage while they are reaching their current and potential consumers

The Impact of Interest Rate Changes by Federal Reserve On Turkey

Central banks play an important role in the direction of capital flows through the interest rate channel. Capital flows also impact the exchange rate, which are important goals of monetary policy. Due to the prominence of the U.S. Dollar in international trade, decisions made by the Federal Reserve Bank (FED) also affect the decisions of Central Banks of other countries. During the 2008 financial crisis the FED reached the zero-bound of its policy rate (the federal funds rate) and engaged in quantitative easing. This lead to capital outflows from developing countries, who then raised interest rates defensively to protect their economies from adverse effects in their terms of trade. This study examines the relationship between interest rates, effective exchange rates and growth by means of Granger Causality test, as a result of interest rates determined by FED in post-2003 period, in the direction of interest rate Central Bank of the Republic of Turkey (CBRT/TCMB) applies to Dollar deposits. Turkey is a country that floats its exchange rate but protects against large movements. According to analysis results, the decisions made by CBRT are affected by FED interest rate changes. On the other hand, it was concluded that there was not any effect of CBRT interest rates on the exchange rate, consistent with its floating regime

'The intraabdominal bleeding with an inguinal defect that mimicking a femoral vein aneurysm'. A case report

Inguinal hernia repair is commonly performed operation in surgical practice. Thirty-five years old female patient was operated with the diagnosis of inguinal hernia. The inguinal defect was misdiagnosed as femoral vein aneurysm in surgical exploration. The postoperative diagnostic imaging revealed that the inguinal defect had been confused as femoral vein aneurysm due to intra-abdominal hemorrhogical fluid after an ovarian cyst rupture

Radiological Characteristics of Pulmonary Hydatid Cysts

Hydatid disease is a parasitic infection caused by Echinococcus granulosus (EG), characterized by cystic lesions in the liver, lungs, and rarely in other parts of the body. Lungs and liver are the most frequent sites involved. Simultaneous lung and liver cysts are observed in less than 10% of the cases. Hydatid cysts are found more frequently in the lungs of children and adolescents than in their liver, while most cysts in adults are hepatic and relatively few are in the lungs. The hydatid serology results are often negative in patients with isolated pulmonary hydatidosis, and hence may not be helpful in problematic cases. Radiologic approach to the intact, complicated, or ruptured pulmonary hydatid cysts includes a CT scan following the chest radiograph. Thoracic CT may be supplemented with magnetic resonance (MR) imaging and occasionally with ultrasound (US) in clarifying a pleural-based hydatid cyst as extrapleural, pleural, or parenchymal

One table to count them all: parallel frequency estimation on single-board computers

Sketches are probabilistic data structures that can provide approx- imate results within mathematically proven error bounds while using orders of magnitude less memory than traditional approaches. They are tailored for streaming data analysis on architectures even with limited memory such as single-board computers that are widely exploited for IoT and edge computing. Since these devices offer multiple cores, with efficient parallel sketching schemes, they are able to manage high volumes of data streams. However, since their caches are relatively small, a careful parallelization is required. In this work, we focus on the frequency estimation problem and evaluate the performance of a high-end server, a 4-core Raspberry Pi and an 8-core Odroid. As a sketch, we employed the widely used Count-Min Sketch. To hash the stream in parallel and in a cache-friendly way, we applied a novel tabulation approach and rearranged the auxiliary tables into a single one. To parallelize the process with performance, we modified the workflow and applied a form of buffering between hash computations and sketch updates. Today, many single-board computers have heterogeneous processors in which slow and fast cores are equipped together. To utilize all these cores to their full potential, we proposed a dynamic load-balancing mechanism which signif- icantly increased the performance of frequency estimation