Cool media approach to enhance domestic tourism in developing countries. (Albania)

TTourism has become a crucial contributor to the Albanian economy, driving GDP growth, creating new workplaces, boosting exports and investments, and positively impacting other sectors. However, domestic tourism in Albania still needs to be developed. More tangible national strategies related to marketing and promotion plans need to be developed that could enhance domestic tourism, which has significant potential to impact the tourism sector. The digital world has reshaped global marketing and promotion strategies, influencing consumer decisions. In Albania, internet penetration is rapidly increasing, and the ad budget share for digital media is also rising. This study uses a mixed-method approach, engaging qualitative and quantitative techniques, including observations, interviews, surveys, and secondary data analysis, to comprehensively understand the topic. It explores the opportunities new media marketing tools offer to enhance National Parks in Albania as tourism destinations for domestic visitors and tourists. Social media, identified as the most powerful tool in new media, plays an increasingly important role in tourism and is researched as an emerging topi

Government’s deficiency of communication and the impact on stakeholder’s (Case of yellow waste WtE in Albania)

This study discusses how waste management especially Waste-to-Energy (WtE) is an unfamiliar and non-accepted treatment process to citizens and key actors in Albania. The research aim to find out how the government at all levels have approached the communication of this sector, with the scope to increase awareness, disseminate information and build trust among stakeholders and mainly to citizens as the key stakeholder as the government decisions affect their daily lives. The research will intention to identify, explore and analyze the standings and reactions of key stakeholders in WtE process and to witness the impact of government communication policies and practices in the stakeholder’s opposes, actions and resistance. Main challenges of central and local governmental communication on raising awareness and acceptance on WtE and stakeholders’ participation and social movements will be identified under the loop of some engaged theories on this pape

Reclaiming ‗The New Public Spaces‘ Outdoor Advertising & The Resistance of the Albanian Consumer Movements

This study investigated and contributed empirically and theoretically the Albanian consumer resistance movements toward the invading of the public spaces by advertising. The outdoor advertising, even in emerging countries as Albania, is inescapable and has grabbed the consumer and his incapability on avoiding it. The methodological considerations that directed this research was the interpretive paradigm using within-methods triangulation. The impacts of free trade effects on consumer culture and proper spaces in developing countries has resulted as a significant one, through the process of commercial usurpation of public spaces. The study aimed to contribute in the theorical literature on the consumer culture in the selected fields of study, in response due to the appeal and calls of the researchers to a further on the developing countries (Arnould & Thompson 2005) and facing these results with the ones applied on the western countries, with Albania as a developing country

The impact of television advertising on the consumer behavior–the case of Albania

Advertising is a very powerful and persuasive too