The spreading of disorder

Thesis University of Groningen IC

Survey Evidence on Conditional Norm Enforcement

We discuss survey evidence on individuals' willingness to sanction norm violations - such as evading taxes, drunk driving, fare dodging, or skiving o work - by expressing disapproval or social exclusion. Our data suggest that people condition their sanctioning behavior on their belief about the frequency of norm violations. The more commonly a norm violation is believed to occur, the lower the individuals' inclination to punish it. Based on an instrumental variable approach, we demonstrate that this pattern reflects a causal relationship

The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems

We studied to what extent perceived adoption norms affect the likelihood of adopting sustainable innovations, next to evaluations of the instrumental, environmental and symbolic attributes of these innovations. As hypothesised, results showed that people are more likely to adopt a sustainable innovation the more they evaluate the attributes of these sustainable innovations favourably and the more they think significant others would consider adoption (i.e., when adoption norms are strong). Moreover, we hypothesised and found that positive evaluations of the symbolic attributes are more likely to promote the adoption of sustainable innovations when people expect that few significant others would consider adoption. These findings suggest that weak adoption norms that are typical in the early adoption stage may both inhibit and promote adoption of sustainable innovations, via different routes

Convince Yourself to Do the Right Thing:The Effects of Provided Versus Self-Generated Arguments on Rule Compliance and Perceived Importance of Socially Desirable Behavior

One way to enhance rule compliance is to provide people with arguments explaining why the desired behavior is important. We argue that there might be another, potentially more effective way to enhance rule compliance: ask people to generate arguments in favor of the rule themselves, which can trigger a process of self-persuasion. We compared the effects of providing arguments, asking respondents to generate arguments themselves, and a combination of both approaches on rule compliance and the perceived importance of the rule. A field experiment revealed that rule compliance was higher in all experimental conditions compared to a control condition, with the highest level of rule compliance in the conditions that either presented the arguments or asked people to generate arguments themselves. Yet the rule was only evaluated as more important compared to the control condition, when people generated arguments themselves. This study suggests that rule compliance and perceived importance of this rule can be enhanced by easy low-cost interventions