Why should I trust ICT? An empirical study examining teachers and students usage of ICT for knowledge sharing and seeking

The purpose of conducting this study is to examine factors affecting teachers and students trust on ICT and ICT usage behavior for knowledge sharing and seeking.  Two empirical studies were conducted; and data was collected from teachers and students of two public sector universities that specifically offer distance learning programs and use ICT for knowledge sharing and knowledge seeking.  For study-1, data was collected from 350 students,; whereas for study-2, data was collected from 150 teachers. Statistical tests for descriptive analysis, correlation analysis, confirmatory factor analysis, reliability analysis and mediation analysis were conducted.  The mediation results suggested that trust mediates the relationship between facilitating condition (FC) and usage Behavior (UB) for both the studies as proposed. Moreover, trust and intention sequentially mediated the relationship between performance expectancy (PE), effort expectancy (EE), social influence (SI) and UB in both the studies except between EE, SI and UB of study-2. Keyword: Knowledge sharing, knowledge seeking, Trust, ICT, UTAU

Examining the Role of Trust in Virtual Environment for Knowledge Exchange: A Study on Pakistani Universities

The rationale behind conducting this study is to investigate the influence of Performance Expectancy on user ICT use Behavior for Knowledge Exchange. And inorder to examine this relationship trust and intention were proposed and tested as mediating variables. In addition, previous researchers merely focused on knowledge sharing behavior, ignoring the fact that to make an “exchange relationship successful” it is important to examine whether ICT supports users in getting knowledge or not. Hence to obtain these objectives, two longitudinal field studies were conducted at two different time-periods. Study-1 reported 150 usable questionnaires to address ICT use Behavior for knowledge sharing behavior whereas Study-2 reported 350 usable questionnaires to address ICT use Behavior for knowledge seeking. The analysis of the data revealed full serial mediation in both the studies. Moreover, all the individual links also depicted positive and significant relationships. Keywords: Performance Expectancy, Trust, Intention, Knowledge Exchange, ICT, Behavio

Dynamic Capabilities, Innovation, and Sustainable Competitive Advantage under Environmental Uncertainty in Textile Industry

This study examined the relationship between dynamic capabilities and sustainable competitive advantage through technological and non-technological innovation under environmental uncertainty.  The proposed interactive model has been explained using the dynamic capabilities theory. Data were collected from 246 managers in the textile manufacturing industries in Pakistan through a two-point survey. The measurement model showed excellent psychometric qualities for all variable measures. Findings provide that dynamic capabilities have a significant positive relationship with sustainable competitive advantage mediated by technological and non-technological innovations in parallel and serial ways. Environmental uncertainty accelerated the positive impact of dynamic capabilities on both these forms of innovation, leading to sustainable competitive advantage. Findings emphasize the importance of dynamic capabilities in the manufacturing industry and support investment in developing such capabilities, which enhance industry innovation and competitiveness

LEVERAGING STRATEGIC MANEUVERABILITY TO AUGMENT BUSINESS MODEL INNOVATION FOR COMPETITIVE ADVANTAGE DURING ENVIRONMENTAL TURBULENCE

ABSTRACT   Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a competitive advantage in turbulent environments by adopting business model innovation

Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference. To preserve long-term and sustained consumer loyalty, retailers must continually improve the customer experiences. This study presents a framework for online retailing in a digital environment called the Online Customer Experience-Engagement Context model in the presence of value co-creation (VCC). Data was gathered from 189 people who purchased products online. For additional analysis, testing the hypothesis, and model construction, SPSS 26 and Smart-PLS were used. The data was then evaluated further using descriptive statistics, path analysis, measurement, and structural model. The findings show that the online customer experience (measured as shopping environment, shopping procedure, staff service experience, and product experience) substantially influenced customer engagement, which improved customer loyalty. The VCC strengthened the link between online customer experience and customer engagement. It suggests that including consumers in co-creating a delightful online customer experience from time to time may be a valuable strategy for online retailers to increase customer engagement and loyalty. To create an overarching outcome, information integration theory (IIT), multi-attribute utility theory (MAUT), and the attitude-behavior-context theory (ABC) theories are converged to explain the proposed model in the study

Doing good for organization but feeling bad: when and how narcissistic employees get prone to shame and guilt

Abstract As competition for gaining high-profit margins and survival among organizations (in the situation caused by COVID-19) grows, the number of business scandals or unethical pro-organizational behavior (UPOB) increases simultaneously. The current study investigates the mediating role of employees' UPOB and the moderating role of organizational change between narcissism and guilt/shame. Data were collected from 272 employees of the Pakistani telecom sector using a temporally segregated research design based on three-time lags. The analysis was performed using the statistical software AMOS 20, SPSS 20, and MACRO PROCESS. The results found that vulnerable and grandiose narcissism could have an adverse impact on employees’ UPOB. This type of behavior mediates the relationship between vulnerable, grandiose narcissism and guilt/shame. In addition to this, organizational change moderates the relationship between vulnerable narcissism and UPOB. Lastly, in contrast, grandiose narcissism is negatively related to guilt and shame

Knowledge-based HRM and business process innovation in the hospitality industry

Abstract This study examines the impact of knowledge-based HR practices on business process innovation under the moderating role of Knowledge-Centered Organizational Culture (KCOC) and the mediating role of Absorptive Capacity (AC). Data was collected from the managers of hospitality firms via questionnaires from May to September 2022, using a quantitative data analytic process. The results demonstrate that formal and informal knowledge-based HR practices are vital to achieving business innovation performance with interpersonal AC mediating and KCOC moderating. The findings of our study provide research-based practical implications for various stakeholders and a significant theoretical contribution to fill the research gap in the literature. This research presents empirical insights that are applicable to the management of the hotel industry

Role of Business Intelligence in Banking Sector for Achieving Competitive Advantage- An Empirical Analysis

With recent advancements in information technology, organizations’ capability to acquire and analyze data for efficient decision making has increased. Good strategies promote alignment among processes and technology in use, which may result in better firm performance. However, there has been little focus on how firm strategies and business intelligence (BI) systems might play their part in forming organizational information and getting a competitive edge. Therefore, the purpose of conducting this study is to investigate the impact of firm strategy on firm competitive advantage with mediating role of BI adoption and moderating role of BI capabilities. For this, a quantitative research methodology was used, and data was collected from 300 middle-level managers in Pakistan’s telecom sector. Statistical tests such as descriptive statistics, correlation, reliability analysis, one-way ANOVA, confirmatory factor analysis, and mediation analysis through Hayes process were performed using SPSS and AMOS. The findings revealed a positive link between firm strategy and competitive advantage, with business intelligence adoption serving as a mediating factor. Business intelligence capabilities positively moderate the relationship between BI adoption and competitive advantage. Hence, all proposed hypotheses (H1, H2, and H3) were approved. The contribution and Limitation of the study are also discussed

Sustainable supply chain, digital transformation, and blockchain technology adoption in the tourism sector

Abstract This paper seeks to examine the influence of sustainable supply chain strategy (SSCS) on sustainable competitive advantage (SCA) by considering the mediating role of blockchain technology (BCT) adoption and the moderating role of Digital Transformation (DT) and sustainable supply chain practices (SSCP). Drawing upon the resource-based view theory, we empirically tested our model using a sample of 331 hotel and resort managers, and a quantitative approach was used. The results revealed that BCT adoption mediates the relationship between SSCS and SCA. They further explain that DT significantly moderates the relationship between the SSCS and BCT adoption, whereas SSCP significantly moderates the relationship between the BCT adoption and SCA. All research objectives are successfully obtained. As a result, firms must not only adopt sustainable strategies, but also adopt advanced technologies and transformative practices in order to maintain a competitive advantage in today’s dynamic market landscape. The findings of this study hold significant implications for both theory and practice, providing strategic insights for organizations seeking to improve their competitive positioning by embracing sustainable strategies and technologies

Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality

Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in Pakistan. The moderating effect of value co-creation on the relationship of online customer experience with relationship quality and brand love has also been examined. Data were collected from a purposive sampling of 189 online customers in an online survey. Results showed that online customer experience significantly impacts customer relationship quality, which leads to brand love. The relationship between online customer experience and relationship quality is found more robust at high levels of value co-creation. However, we observed a significant negative moderating effect of value co-creation on the direct relationship between online customer experience and brand love. It suggests that including customers in the value co-creation process and affording them a pleasurable online shopping experience may be an excellent way to enhance customer relationship quality and brand love. Theoretical and practical implications of these findings are discussed